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RISS 인기검색어
- 검색키워드
- 주제어 : news selection preference (검색결과 2 건)
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The Role of News Media Literacy in Predicting News Personalization and News Engagement
Asraful Alam,Namhee Cho,Kyun Soo Kim 이화여자대학교 이화사회과학원 2018 사회과학연구논총 Vol.34 No.1
This study underscores the implication of news media literacy (NML) on news personalization and news engagement in online environment. Borrowing Mihailidis’s model of media literacy in the context of news media, it examines how different components of NML predict individual’s news curation, news selection preferences, and their news engagement. Data was collected from a total of 601 respondents using an internet based nationwide survey in South Korea. Results show that news consumers’ perceived ability of appreciation and their self-perceived media literacy (SPML) have strong relation with news curation, and news selection via algorithmic, journalistic, friends’ recommendation and amateur. On top of this, perceived importance of ubiquitous accessibility to news media and the SPML are positively associated with news engagement. However, people who embraced with critical understanding (e.g., awareness) of news media are more likely to control their news engagement in digital media platform. The findings will add a new insight considering the potential role of NML into the implication of future news engagement.
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The Role of News Media Literacy in Predicting News Personalization and News Engagement
Md. Asraful Alam,조남희,김균수 이화여자대학교 이화사회과학원 2018 사회과학연구논총 Vol.34 No.1
This study underscores the implication of news media literacy (NML) on news personalization and news engagement in online environment. Borrowing Mihailidis’s model of media literacy in the context of news media, it examines how different components of NML predict individual’s news curation, news selection preferences, and their news engagement. Data was collected from a total of 601 respondents using an internet based nationwide survey in South Korea. Results show that news consumers’ perceived ability of appreciation and their self-perceived media literacy (SPML) have strong relation with news curation, and news selection via algorithmic, journalistic, friends’ recommendation and amateur. On top of this, perceived importance of ubiquitous accessibility to news media and the SPML are positively associated with news engagement. However, people who embraced with critical understanding (e.g., awareness) of news media are more likely to control their news engagement in digital media platform. The findings will add a new insight considering the potential role of NML into the implication of future news engagement.
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