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RISS 인기검색어
- 검색키워드
- 주제어 : imported makeup cosmetics (검색결과 2 건)
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안소진(An So-Jin),구자명(Kuh Ja-Myung) 한국인체예술학회 2004 한국인체미용예술학회지 Vol.5 No.2
The purpose of this study is analyze the model images, makeup trends and characteristics of cosmetic brands with a focus on imported brands" advertisements. The analysis included 156 advertisements about basic, color cosmetics and perfumes of Chanel, Christian Dior, Estee Lauder, and Lancome, which were inserted from January 2001 through February 2004 in Vogue, Marie Claire, and Elle, which are all fashion magazines licensed from foreign countries. Basic, color cosmetics and perfumes were analyzed for model images, and basic and color cosmetics were analyzed for the makeup characteristics. First, the makeup trends of the imported cosmetic brands are as follows. Chanel stresses elegant and mature femininity with pastel colors; Christian Dior paints the entire protuberant parts of the eyelid with a variety of strong colors, in particular stressing the eye line with a dark and deep color tone; Estee Lauder paints the eyes with natural colors and transparently accentuates the lip; and Lancome gives the eyes and lips a gentle luster. Second, the feminine images shown in the advertisements of imported cosmetics include the elegant, romantic, ecological and erotic. Considering each brand in turn: in Chanel elegant images were most numerous, in Christian Dior erotic images were most numerous, in Estee Lauder ecological images were most numerous and in Lancome romantic images were most numerous. Third, the makeup characteristics shown in the advertisements of imported cosmetics include femininity, romanticism, smokism, and naturalism. Femininity utilizes makeup that stresses the image of a mature women in soft and feminine colors such as misty pink, ivory added with pearl, and coral; romanticism stresses a cute, girlish and immature feeling with a cheek touched with a ruddy complexion; smokism stresses the shape of one"s eyes with deep eye shadows and a thick eye line; and naturalism expresses natural beauty without excessive stress or exaggeration through transparent makeup.
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수입색조화장품 상표(輸入色調化粧品 商標)이미지 속성(屬性)에 따른 포지셔닝에 관(觀)한 연구(硏究) -유행관여(流行關與)를 중심(中心)으로-
김예희 ( Ye Hee Kim ),구자명 ( Ja Myung Kuh ) 한국패션비즈니스학회 2003 패션 비즈니스 Vol.7 No.4
The main purpose of this study was to investigate the difference of perceptional degree of imported make-up cosmetics brand and importance of brand image attributes, and the evaluation of brand image attributes of imported make-up cosmetics according to fashion involvement and to provide positioning the imported make-up cosmetics brands according to brand image attributes. Survey was conducted to 301 people from age 20 to 30 year female woman who is leaving in Seoul and Kyunggee·Inchon using convenience editing. Material analyzing was done using t-test, factor analysis, cluster analysis, multidimensional scaling. The results were as follows. 1. The perceptional degree of brand and the importance brand image attributes showed significant difference according to fashion involvement. 2. The evaluation of brand image attributes of imported make-up cosmetics were different between high involvement group and low involvement group. 3. As a result of multidimensional scaling, the imported make-up cosmetics brands were positioned different according to brand image attributes between high involvement group and low involvement group.
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