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- 주제어 : floral wholesale distribution (검색결과 2 건)
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화훼도매 온라인 거래처리 시스템을 통한 유통경로 개선방안 연구: (주)플로마켓 사례
이승창,안성혁 한국유통과학회 2010 유통과학연구 Vol.8 No.1
The ICT(information & communication technology) led to a dramatic change of floral distribution service, a phase of competition between wholesales and retail stores, and distribution channels in floral industry. It was expected that a role of the intermediaries in this industry would have reduced due to the improvement of transaction process by ICT. However, the ICT made to overcome a regional limit of the floral retail distribution service leading to an increase in sales and enlargement of the stores. And even it made possible to bring out another type of intermediaries such as private associations. This case study focuses on what kinds of efforts the floral wholesale distributors have made to enable a distribution process more smoothly between the wholesale distributors and retail stores through the information system, and what the failure factors in adopting the information system have been. This paper is also to examine how the wholesale distributors have changed themselves to gain dominant positions in distribution channels. As a result of the study, it was found that the intermediaries mostly failed in successfully achieving the distribution channel innovation through the information system because of several main reasons. FLOMARKET Inc. tried to innovate a distribution channel to obtain high quality goods through consolidating a wholesale distribution market in that segregated both floral joint market from free markets. after implementing the information system with consideration of the failure factors, FLOMARKET Inc. was able to minimize goods in stock and make a major purchase of various goods. In addition, it made a possible pre-ordering process and an exact calculation of purchasing goods so they could provide their products with market price in real time, which helped for the company to gain credits from their customers. Also, FLOMARKET Inc. established the information system which well suited to its business stage in order to deal with a rapidly changing distribution environment. It's so obvious that the transaction processing system of FLOMARKET Inc. definitely helped to share information among traders more seamlessly and smoothly in realtime, standardize goods, and make a transaction process clearer. Besides, the transaction information helped the wholesale distributors and retail stores to make more strategic decisions in their business because through the system they enabled to gather the marketing intelligence information more easily and convenient. If we understand that the floral distribution market is characterized by the low IT- based industry, it's worth to examine a case study proving that the information system actually increases the productivity of the transaction process in the floral industry.
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국내 온라인 절화 도매 플랫폼에 대한 화훼 장식 종사자 인식 및 이용현황
오해민,장유진,김종윤 한국화훼학회 2023 화훼연구 Vol.31 No.4
This study surveyed 300 workers in the floral industry in Korea to evaluate their perceptions and usage of online cut flower wholesale platforms, with the aim of providing insights for improving these services. The findings revealed that 99% of the respondents were aware of online cut flower wholesale platforms, and 68% had used the service. Most users (46.5%) had been using the service for 1 to 2 years, and over half made 6 – 15 purchases per month, spending less than 150,000 KRW per purchase (62.4%). However, respondents purchased cut flowers more frequently from offline wholesale markets than online platforms (p < 0.001). Floral industry workers prioritized cut flower quality (4.85) and product diversity (4.75) as the most significant factors influencing their purchase decisions. They assessed the quality of the cut flowers from online platforms based on their previous purchase experience (3.97) and product photos (3.87). Respondents considered the main advantage of online platforms to be time-saving (4.39), but expressed concerns about the freshness of cut flowers (4.30) and the quality of products (4.02). Users found that the delivered products usually matched their orders (4.19), and they were generally satisfied with the user-friendly webpage (4.03) and the easy accessibility of the purchase process (4.00). However, they expressed dissatisfaction with the product quality. When comparing satisfaction with purchasing cut flowers from online platforms and offline markets, respondents indicated higher satisfaction with the platform concerning the price and return process. However, they were much more satisfied with the offline market due to the freshness and diversity of cut flowers, which were the most critical factors for the floral industry workers when making purchase decisions. In conclusion, enhancing cut flower quality control and expanding product diversity will be essential for improving online cut flower wholesale platform services. Further research into newly developed floral markets is necessary to ensure the sustainable improvement of the Korean floral industry.
ScienceON
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