地域の人口規模と観光集客力との関係から見た地域及び東北亜観光の発展方向

朴九遠 ( Park Koo-won ) 동북아관광학회 2006 동북아관광연구 Vol.2 No.2

Tourist attraction power is an important barometer in assessing tourist resorts, but there has been little researches on the current state of tourist attraction and the factors of tourist attraction power. Considering the trend of previous researches, this problem is mainly caused by lack of tourism statistics. Thus, the present study purposed to make an empirical analysis of the relation between the size of population and tourist attraction power using the cases of Japanese local self-governing bodies. According to the results, tourist attraction power in terms of the total number of tourists was higher in areas with a large population. However, actual tourist attraction power varied among localities, and it was found that small areas show a rather high efficiency of tourist attraction. This means that the size of population of a locality becomes the basic container for tourist attraction and large cities have higher potential for the development of tourism. On the other hand, even in small and medium cities and mountainous areas where tourist resources or tourist activities are relatively less diverse, the efficiency of tourist attraction can be enhanced sufficiently through characteristic development and the efficiency can be even higher through connection with a nearly major city. Thus, for future development of tourism, it is proposed to develop bases in local major cities and to promote specialized development of localities connected to the major cities. In addition, ‘the establishment of Northeast Asian base lines’ centering on local major cities in each country is proposed as a method of promoting the tourism of the Northeast Asian region.

관광지의 매력성과 이미지가 관광객의 행동 의도에 미치는 영향 : 긍정적 감정과 지각된 가치를 중심으로

신재원,박세종 사단법인 한국비즈니스이벤트컨벤션학회 2022 이벤트 컨벤션 연구 Vol.18 No.2

Purpose – The study attempted to present the direction of local tourist destination marketers by emphasizing the importance of attractiveness and image for tourist destination. This study is to investigate the effect of attractiveness and image of tourist destination on behavioral intentions. Design, data, and methodology –To perform this study, Total 210 questionnaire were distributed to people who had experienced domestic travel dated from April 5th to July 16th. Excluding unworkable data, usable 174 responses were obtained for empirical analysis. Result –The main consequences are as following: (1) the attractiveness of tourist destination had a significant effect on the positive emotion. (2) the image of tourist destination did not have a statistically significant effect on positive emotion. (3) the attractiveness of tourist destination had a significant effect on perceived value. (4) the image of tourist destination had a significant effect on perceived value. (5) the positive emotion of tourist has a statistically significant effect on the perceived value. (6) the positive emotion and perceived value of tourist have a significant effect on the behavioral intention. Conclusions – The results show that in order to increase the formation of positive emotion and perceived values, it is important to intensively manage the attractiveness and image factors perceived as important to provide reliable information to tourists.

관광지에 대한 선택 속성 및 만족도와 관광객 행동의도 간 영향관계 연구 : 전라북도 남원관광단지를 사례로

김주진(Kim, Jujin),신우진(Shin, Woojin) 한국지역개발학회 2020 韓國地域開發學會誌 Vol.32 No.1

If the degradation of service quality and the deterioration of facilities occur, it could lead to a decline of tourism. Therefore, for revitalizing tourist attractions, it is necessary to manage them in a way that it has sufficient services and facilities. This study aimed to examine the relationship between the selection attributes of tourist attractions, the satisfaction with tourist attractions, and the behavioral intention of tourists in Namwon tourist complex where is the designated domestic tourist spot in south korea. Empirical analysis shows several results. First, there are six factors in the selection of tourist attractions: attractiveness, historical and cultural characteristics, programs, convenience, accessibility, and service quality. Second, The satisfaction of tourist attractions is related to a single factor. The behavioral intention is related to two factors: revisit intention and recommendation intention. Third, among the Selection attributes, attractiveness, accessibility, and quality of service have a positive effect on the satisfaction. Fourth, the satisfaction has a positive effect on the revisit and recommendation intention. To make the attractions in Namwon sustainable, it is necessary to manage surroundings of its attractions. In addition, it is important to prepare the method to enhance the accessibility for tourists who want to visit Namwon. Finally, educational support projects should be promoted to enhance the service quality of the workers in tourist attractions.

A Comparative study on Tourist Attractions according to Ownership Types Using Stakeholder Theory

최광웅,서용건 (사)한국관광레저학회 2019 관광레저연구 Vol.31 No.8

This study focused on differences in the types of possession of tourist attractions (public or private ownership), and conducted comparative studies on overall management. The comparative study of public and private organizations has been actively conducted in the field of business administration, but there is no precedent study comparing and analyzing the tourist attractions. In the case of public tourist attraction, the government was classified as a particularly important stakeholder, and the policy by the government was found to affect the motivation, work-related attitude and value of the management and employees. For the private tourist attraction, executive, government, and tourists are categorized as particularly important stakeholders, and they are more active in terms of revenue and interaction with local residents than in public tourist attraction. The contribution of this study is comparative analysis of tourist attraction classified as public ownership and privately owned tourist attraction. It is also a new attempt to analyze result by applying stakeholder theory. Based on the results of the study, practical implications were derived. Based on this, research hypotheses related to incentive schemes were proposed for public tourist attractions, and research hypotheses related to exchange with local residents were suggested for private tourist attractions.

관광지 공간 유형화를 통한 안내표지판 개선 방안 연구

오병찬 ( Oh Byungchan ) 한국공간디자인학회 2020 한국공간디자인학회논문집 Vol.15 No.7

(Background and Purpose) Local governments are striving to strengthen tourism competitiveness in the region through regional characterization of tourist sites and to cope with systematic approaches and changes in trends in tourism paradigms. However, the absence of an integrated information system for major tourist destinations has caused confusion due to the wrong installation of information boards or the absence and error of foreign language labeling, causing inconvenience to tourists visiting these sites. Most tourist information signs are managed and operated by administrative agencies, but related laws and guidelines are working extensively, requiring guidance that complies with institutional hierarchy. The purpose this study is to provide efficient information visiting tourist sites in the region with a tangible system according to spatial characteristics of tourist attractions and a strategy for organizing guide signs according to tourist space, and to make the planning of tourist information signs that increase the efficiency of information sign management and operation in the administration. (Method) Through prior research, the government sought to analyze the type and apply the contents of the directional signs for the types of sites. The scope of the survey and analysis was limited to Chungcheongnam-do. The type of tourist information sign was derived by dividing the types of tourist attractions analyzed through prior research on tourist information signs, focusing on the contents of the Chungcheongnam-do Tourism Area Plan (2017-2021). Also, the major attractions presented by type in the Chungcheongnam-do Tourism Area Plan were analyzed and the improvement plan was proposed through seven surveys according to the type of tourist information signs and the classification. (Results) For the efficient operation and integrated management of tourist information signs for each type of space were presented. The types were divided into nature recreation type (mountain, coastal, inland), comprehensive recreation type, and historical and cultural type. The types of signs were proposed as comprehensive tourist information, tourist guidance, tourist description, tourist name, regulatory, and private information signs, and verified through expert surveys. Besides, the proposed improvement plan was presented by drawing up problems by space type through a case study of tourist attractions. (Conclusions) The purpose was to promote the quality of efficient operation and management by proposing the typeization of tourist space and type system of guide signs. However, it is difficult to say that the characteristics of all types of tourist attractions are included in the survey, and if the analysis of tourist attractions was certified by the country and Chungcheongnam-do. Hopefully, this study will prove the significance of this research with the study of the typification of guide signs for domestic tourist attractions that have expanded future cases to domestic tourist destinations and serve as a guide for planning advanced tourist information signs.

관광지 사진이 관광의도에 미치는 영향: 광주, 전남을 대상으로

김영진(Young-Jin Kim),임연우(Yeon-Woo Lim) 한국산학기술학회 2022 한국산학기술학회논문지 Vol.23 No.3

사진은 기록의 한 부분으로 객관적 진실을 보여준다. 이러한 중요성으로 인하여 다양한 분야에서 사진자료를 수집하고 보관하고 있다. 이는 관광부분에서도 무관하지 않다. 그러나 유형 제품에 이용되는 사진연구보다 관광학의 사진연구는 그 중요성에 비해 연구가 적은 편이다. 따라서 관광객이 원하는 관광지 사진요인을 정리하는 연구가 필요하다. 이에 이 연구는 관광객이 선호하는 관광지 사진이 관광의도에 미치는 영향을 조사하고, 관광지 광고사진 사례연구를 하는 것을 목적으로 한다. 연구결과를 바탕으로 관광지와 관광객의 시각적 소통을 위한 시사점을 도출하고자 한다. 연구결과, 선호하는 관광지 사진 요인 중 ‘바다’에 관련된 사진이 관광의도에 영향을 미치는 것으로 나타났으며, 관광지 사진에 대한 사례연구에서는 일부 관광지가 바다를 이용하는 것으로 나타났다. 연구결과를 바탕으로 다음과 같은 시사점을 도출하였다. 첫째, 지역 정체성에 문제가 되지 않는 범위 내에서 바다를 주제로 한 관광지 사진을 이용한 광고 · 홍보가 필요해 보인다. 둘째, 리아스식 해안 특징을 강조한 관광지 사진이 필요하다. 셋째, 다양한 주제의 사진을 결합한 사진을 지역관광 광고사진으로 이용할 것을 제안한다. Photographs depict objective truth, and thus, photographic data are collected and stored in various fields. This practice is not irrelevant in terms of tourism. However, photographic research in tourism is less utilized than on tangible products. Therefore, research is needed to identify photographic factors of tourist attractions that tourists prefer. The purposes of this study were to investigate the effect of tourist-preferred photos of tourist attractions on tourist intention and to conduct a case study of photographs that advertise tourist attractions. Our intention was to identify photographic features of tourist destinations that visually appeal to tourists. We found that tourist destination photographs related to the "sea" influenced tourism intentions. Case studies on tourist destinations have shown that some tourist destinations use photographs of the sea. Based on our results, we make the following recommendations. First, if possible, tourist attractions should be promoted using pictures of sea-themed attractions. Second, photographs of tourist destinations should emphasize coast features. Third, photographs of aspects of local tourism should be utilized.

Analysis of Tourist Attraction Management Using Stakeholder Theory

Kwang-Woong CHOI,Yong-Kun SUH 한국유통과학회 2018 KODISA ICBE (International Conference on Business Vol.2018 No.-

This study focused on differences in the types of possession of tourist attractions (public or private ownership), and conducted comparative studies on overall management. The comparative study of public and private organizations has been actively conducted in the field of business administration, but there is no precedent study comparing and analyzing the tourist attractions In the case of public tourist attraction, the government was classified as a particularly important stakeholder, and the policy by the government was found to affect the motivation, work-related attitude and value of the management and employees. For the private tourist attraction, executive, government, and tourists are categorized as particularly important stakeholders, and they are more active in terms of revenue and interaction with local residents than in public tourist attraction. The contribution of this study is comparative analysis of tourist attraction classified as public ownership and privately owned tourist attraction. It is also a new attempt to analyze result by applying stakeholder theory. Based on the results of the study, practical implications were derived. Based on this, research hypotheses related to incentive schemes were proposed for public tourist attractions, and research hypotheses related to exchange with local residents were suggested for private tourist attractions.

The Perceived Attractiveness of Vietnam Tourism Destinations for Korean Tourists: A Comparison between Visitors and Non-visitors

Ho Thi Quynh Thu,이제니 한국호텔외식관광경영학회 2022 호텔경영학연구 Vol.31 No.7

Vietnam has become a popular international tourism destination. Korean tourists ranked second in the number of international tourists to this location, and Korea represents one of the fastest-growing markets for Vietnam tourism. Hence it is necessary to apprehend the perceptions of Korean tourists toward Vietnam, particularly its attractiveness as a tourism destination. The purpose of this study is to identify the attractiveness of Vietnam as a tourism destination from the standpoint of potential Korean tourists. To achieve its objective, it applies the multi-attribute model to measure the perceived ability of each destination and ascertain the importance accorded by Korean tourists to the locations. In doing so, it attempts to identify the appeal of specific destinations. Further, the study compares the attractiveness of locations for visitors and non-visitors to control for the past visit experiences of tourists. Data were collected from an aggregate of 255 questionnaires administered via online and on-site surveys targeting Koreans who have an interest in Vietnam. The perceived ability and importance scores allotted for each destination attribute were multiplied, and the overall destination attractiveness scores were calculated by totaling the products of all attributes. Also, a t-test was also conducted to evaluate the differences in the assessment of every attribute by visitors and non-visitors. The results revealed that non-visitors accorded the highest score of attractiveness, followed by all potential tourists and visitors. Additionally, all the destination attributes were evaluated differently by visitors and non-visitors. Finally, this paper discusses the theoretical and practical implications of the study’s findings.

DIFFERENCE OF PERCEPTION ON TOURIST ATTRACTING ATTRIBUTES BETWEEN GENERAL TOURIST AND CULTURAL TOURIST

Jung, Sung-chae 한국문화관광학회 2001 문화관광연구 Vol.3 No.1

This study indicates that the cultural tourists are much more likely to have regional characteristic motives such elements of daily life and remnants of the past than psychological motives of which was perceived by general travelers. The cultural tourists is also likely to be interested in the destinations that contain history, activities reflecting distinctive regional tradition, gastronomy of food preparation particular to a region and both exterior and interior, which lends distinctive appearance to a region than perceived attributes such as cleanliness, quality of service and hospitality of the general travelers. The attributes of hospitality, cleanliness and quality of service were significantly different between general and cultural tourists. However, the results indicate that there are significant difference with both populations of general and cultural tourists in the attributes of shopping, cost and social structure. T-test analysis shows that scenery, tradition and gastronomy were significantly different level of 0.001, while, there is no significant differences among the differences of mean of accessibility, historic sites and entertainment. This study reflects the assumption that the perceptional of cultural elements as a factor in touristic attractiveness would vary across cultural tourists and general tourists. This study has provided a comprehensive demographic profile of cultural tourists. The results of this study indicate that there are significant differences with regard to travel behavior between cultural tourists and general tourists. In this point of view, the results suggest that those interested in this field should be aware of the significant differences that exist in executive characteristics. It is recognized the importance for particular segment and its marketing implications.

DIFFERENCES OF PERCEPTION ON TOURIST ATTRACTING ATTRIBUTES BETWEEN GENERAL TOURISTS AND CULTURAL TOURISTS

Jung,Sung-chae 한국문화관광학회 2001 문화관광연구 Vol.3 No.1

This study indicates that the cultural tourists are much more likely to have regional characteristic motives such elements of daily life and remnants of the past than psychological motives of which was perceived by the general travelers. The cultural tourists is also likely to be interested in the destinations that contain history, activities reflecting distinctive regional tradition, gastronomy of food preparation particular to a region and both exterior and interior, which lends distinctive appearance to a region than perceived attributes such as cleanliness, quality of service and hospitality of the general travelers. The attributes of hospitality, cleanliness and quality of service were significantly different between general and cultural tourists. However, the results indicate that there are no significant difference with both populations of general and cultural tourists in the attributes of shopping, cost and social structure. T-test analysis shows that scenery, tradition and gastronomy were significantly different level of 0.001, while, there is no significant differences among the differences of mean of accessibility, historic sites and entertainment. This study reflects the assumption that the perception of cultural elements as a factor in touristic attractiveness would vary across cultural tourists and general tourists. This study has provided a comprehensive demographic profile of cultural tourists. The results of this study indicate that there are significant differences with regard to travel behavior between cultural tourists and general tourists. In this point of view, the results suggest that those interested in this field should be aware of the significant differences that exist in executive characteristics. It is recognized the importance for particular segment and its marketing implications.