A Performance Extension Measurement Analysis Model of Enterprise Green Technology Innovation based on Extension Theory

Yanrong Wang,Annan Chen 보안공학연구지원센터 2015 International Journal of Hybrid Information Techno Vol.8 No.11

Green technology innovation is the critical path for enterprises to achieve sustainable development. However, corporate green technology innovation in most cases is affected and constrained by multiple factors. It is featured by multi-factor, multi-target, multi-layer and fuzzy uncertainty, etc. Thus it is of great importance to measure and analyze the performance of corporate green technology innovation. To this end, this paper aims to study the performance measurement of corporate green technology innovation and proposes a performance analysis model based on extension theories for corporate green technology innovation. First, the model analyzed relevant factors that influence performance measurement analysis of corporate green technology innovation. Then, based on the analysis, it established the performance measurement analysis index system of corporate green technology innovation. Meanwhile, the model tried to normalize the different types of measurement analysis indexes after which corresponding classical fields and controlled fields were obtained. It then calculated the extension distances and the extension dependencies between different measurement analysis indexes as well as the classical fields and the controlled fields. The size of the extension dependency revealed the ability levels of corporate green technology innovation. Lastly, the model was tested by specific cases.

Entrepreneurship and Technology innovation이 경영ㆍ고용성과에 미치는 영향 연구

박철우 한국창업학회 2022 한국창업학회지 Vol.17 No.3

This study attempted to examine the impact of Entrepreneurship and Technology Innovation on management and employment performance in our society, where digital transactions are rapidly progressing through non-face-to-face trades after the pandemic caused by COVID-19. As a result of a study of small and medium-sized enterprises in Busan and Gyeongnam, it is found that initiative and risk sensitivity, which are sub-variables of Entrepreneurship, had a positive effect on technology innovation. Also, that technology innovation has a positive (+) effect on management and employment performance. Entrepreneurship is confirmed to have a positive effect on management performance, and enterprising-spirit and risk-taking showed a positive influence on employment performance. However, innovation was rejected. In addition, it is found that there was a mediating effect of technology innovation between Entrepreneurship and management and employment performance. As the transition to a smart hyper-connected society is expected after the 4th Industrial Revolution and the Pendemic, Entrepreneurship and Technology Innovation are emerging as important factors to increase management and employment performance. his study suggests the need for national support to strengthen entrepreneurship and technology innovation to explore new opportunities and promote management and employment in the COVID-19 pandemic crisis, and policy implications accordingly. 본 연구는 코로나19로 인한 팬데믹 이후 비대면 거래로 디지털 대전환이 급속히 진행되는 우리 사회에서, Entrepreneurship과 Technology innovation이 경영ㆍ고용성과에 미치는 영향을 살펴보고자 하였다. 부산ㆍ경남지역 중소기업을 대상으로 연구한 결과, Entrepreneurship의 하위변수인 진취성과 위험감수성은 Technology innovation에 긍정적인 영향을 미치고, Technology innovation은 경영ㆍ고용성과에 정(+)의 영향을 미치는 것으로 나타났다. Entrepreneurship은 경영성과에 긍정적인 영향을 주는 것으로 확인되었으며, 고용성과는 진취성과 위험감수성은 긍정적인 영향 관계를 나타냈지만, 혁신성은 기각되었다. Entrepreneurship과 경영ㆍ고용성과 간에 Technology innovation 매개효과가 있는 것으로 나타났다. 4차 산업혁명과 팬데믹 이후에도 스마트 초연결 사회로 전환 예상됨에 따라 Entrepreneurship과 Technology innovation이 경영ㆍ고용성과를 높이는 중요한 인자로 부상하고 있다. 본 연구 결과는 중소기업이 코로나19 팬데믹 위기에서 새로운 기회를 탐색하고 경영ㆍ고용을 촉진하기 위하여 Entrepreneurship과 Technology innovation 강화를 위한 국가적인 지원 필요성과 이에 따른 정책적인 시사점을 제시하였다.

와해성 혁신과정에서 핵심기술과 비즈니스모델 간의 관계와 보완기술의 중요성 분석: 인터넷 쇼핑몰 사례를 중심으로

이수 ( Su Lee ),이상현 ( Sang Hyun Lee ),김길선 ( Kil Sun Kim ) 기술경영경제학회 2011 Journal of Technology Innovation Vol.19 No.1

Christensen(1997)은 혁신자의 딜레마(innovator`s dilemma)에서 디스크드라이브(disk drive) 시장을 사례분석한 뒤, 성공기업들이 후발자들에게 추월당하는 이유를 와해성 기술(disruptive technology) 때문이라고 주장하였다. 그러나 기술에 초점을 맞췄던 그의 초기 이론은 시간이 지남에 따라 모든 종류의 혁신들을 설명하는데 적용되었으며, 이 과정에서 그는 기술(technology)과 비즈니스 모델(business model)을 개념적으로 구분하지 않고 초기 와해성 이론을 광범위하게 적용하였다(Markides, 2006). 또한 그의 이론은 시장과 산업의 변화를 체계적으로 설명하기 위한 이론적 모형으로서 설명력이 떨어지며, 이론적 모형으로서의 명료함을 높일 수 있는 추가 작업들이 필요하다는 지적이 있었다(Danneels, 2004). 본 연구에서는 C.M. Christensen에 대한 기존 연구들의 지적들을 바탕으로 와해성 이론의 설명력을 높이기 위해서는 와해성 혁신을 하나의 프로세스로 이해하는 것이 필요하며, 이 프로세스를 보다 명료히 이해하기 위해 기술의 혁신과정(phase of technology innovation)과 비즈니스 모델의 혁신과정(phase of business model innovation)으로 나누어 구분하고자 한다. 또한 이 과정에서 기술과 비즈니스 모델을 연결하는 개념으로서 보완기술(enabling technology)의 역할을 강조하고자 한다. 본 연구가 제안하는 개념적 틀의 타당성을 인터넷 쇼핑몰의 성장과정에 적용하여 검증하고자 한다. 그 결과 첫째, Christensen이 와해성 혁신이라고 주장한 인터넷 관련 비즈니스 모델은 성장과정에 있어 기술적 성장과 비즈니스 모델의 성장으로 구분이 가능한 과정이었다. 둘째, 와해성 혁신 단계에 도달하기 위해서는 핵심 기술(core technology)과 비즈니스 모델 사이에 보완기술이 존재하며 보완 기술의 성숙 정도에 따라 비즈니스 모델의 완성도가 결정되어, 혁신의 시장성과가 결정됨을 확인하였다. 따라서, Christensen이 언급한 와해성 혁신은 기술의 혁신과 비즈니스 모델의 혁신으로 구분할 때 보다 명료한 이해가 가능하며, 보완기술이 존재할 경우 비즈니스 모델의 시장성과는 핵심 기술이 와해성 기술로 인정받은 직후보다는 보완기술들이 성숙된 이후에 더욱 확연히 드러남을 증명하였다. In his highly cited book, Innovator`s Dilemma (1997), Christensen introduced a notion of disruptive technology that is based on the observations from disk-drive industry and used it as an explanatory variable through which new entrants outperform incumbents in the industry. In explaining his later observations of disruptive innovations in other industries, however, his early theory based on disruptive technology has been applied to all cases without careful distinction between the notions of technology and business model (Markides, 2006). Furthermore, it has been criticized that his model suffers from lack of enough explanatory power and other important factors that are necessary to fully explain the observed phenomena in various cases (Danneels, 2004). Motivated by the critics in literature, the current study carefully distinguishes between innovation of technology and innovation of business model in the process of disruptive innovation, and apply our framework to the case of internet shopping mall business. Our study yields two main results. First, the internet-related business model which Christensen argued as an example of disruptive innovation is accomplished through two distinctive and separable growth phases: a period of technology growth and a period of business model growth. Second, in the process of disruptive innovation, the notion of enabling technology plays an important bridging role that connects core technology and business model. Furthermore, we confirm that the success of business model innovation depends on the degree of maturity of the enabling technologies. In conclusion, Christensen`s notion of disruptive innovation can be further detailed in terms of technology innovation and business model innovation, and if there exist enabling technologies, the chance of success of the business model is higher when the enabling technology is matured rather than when the core technology is merely acknowledged as a disruptive technology.

지배적디자인 확보를 위한 공정기술혁신의 진화

이수(Su Lee),김길선(Kil Sun Kim),박진한(Jin Han Park) 한국경영학회 2014 經營學硏究 Vol.43 No.4

In this study, we examine the impact of process innovation on the determination of dominantdesign by using “The Model of Evolution of Process Technology Innovation” and establish the theoretical basis for the evolution of process innovation in three stages: the cost innovation stage, the process design innovation stage, and the conversion in innovation stage. Priorstudies on dominant design discussed issues limited to aspects of the product itself or product technology innovation. However, in this study we analyze patterns of process technology innovation generated in the course of creating dominant designs with the Model of Evolution of Process Technology Innovation to present a concept of dominant design that could be applied to the process and process technology behind the products. In process technology innovation, there is an evolution consisting of some characteristic stages occurring after the initial setup of the process system. These stages in the evolution of process technology innovation include: 1) the cost innovation stage, 2) the process design innovation stage, and 3) the conversion in innovation stage. Initial innovation of process technology consists mainly of innovations for cost reduction. The innovation of process design stage, that can divide or reconfigure the process, occurs after accumulating experience and understanding of the corresponding process. In this stage the capability to change process structure by employing the module concept, and the capability to conduct the integrated control of changing the whole process are required. Finally, the advanced capability of process technology innovation that can create a new product concept through integrating and/or fusing associated processes with the knowledge and capabilities of the original process can be implemented. In this study, using the process technology innovation in the shipbuilding industry enabled the collection of feasible data and information to examine and understand the progress of process technology innovation and analyze the relationship between process technology and dominant design. The Korean shipbuilding industry currently has the dominant position globally, along with its products embodying dominant designs, such as oil tankers (in the early days), bulkcarriers, container ships, LNG carriers, ultra large container ships, and the high value added offshore plants. Each product competed with products from other suppliers in Europe, Japan, and China. Based on its superior process technology, the Korean shipbuilding industry attained the largest portion of the global market. This allowed us quite pertinent data and information for the empirical analysis of the relationship between process technology and dominant design. The contributions of the ‘Model of Evolution of Process Technology Innovation’ presented in this study are as follows: First, it shows that the addition of the concept of process design to the concept of dominant design, which had previously been studied mainly in terms of productdesign, is valuable. Second, it provided us with the theoretical framework to explore processinnovation, which has been insufficiently studied when compared with product innovation. Italso complemented the limitations of the Product/Process Innovation Model presented by Utter back & Abernathy (1975) and Abernathy & Utter back (1978). The previous model of product/processinnovation assumed that process innovation followed product innovation. However, this study shows the basis for the model presented, and the product-process-product sequence that integrates and fuses the process innovations and associated process technologies that could lead to theintroduction of a new product. Finally, the capability of process technology innovation that enabled process re-design through a comprehensive understanding of products and production processes beyond cost competitiveness, and provided the integration/fusion of associated processes along with integrated

국민 삶의 질 향상과 사회문제 해결을 위한 과학기술혁신역량 변화 방향 제언

이승규(Seung-kyu Yi),용태석(Tae-seok Yong),김진경(Jink-yung Kim) 한국기술혁신학회 2018 한국기술혁신학회 학술대회 발표논문집 Vol.2018 No.11

본고에서는 OECD의 더 나은 삶 지표(Better Life Index, 이하 BLI)와 COSTII를 이용해 우리나라의 과학기술혁신역량이 삶의 질 관점에서 취약한 구조를 가지고 있음을 보여주었다. 분석 결과 과학기술혁신역량이 삶의 질에 활용되는 정도가 OECD 34개국 중 최하위였다. 과학기술혁신역량을 구성하는 5개 부문은 삶의 질과의 상관관계가 환경>성과>네트워크>활동>자원 순으로 높았지만 한국의 역량 수준은 OECD 34개국 중 역량별 순위가 활동>자원>성과>네트워크>환경 순으로 나타났다. 따라서 삶의 질 향상을 위해 필요한 과학기술의 첫 번째 변화 방향은 과학기술혁신역량의 균형적 포트폴리오 확보라고 할 수 있다. 혁신성장과 삶의 질 향상의 균형 있는 추진이 가능하도록 기존의 자원, 활동 부문 역량 중심에서 탈피하여 환경, 성과, 네트워크 부문의 역량의 향상이 필요하다. 특히 지원제도, 문화, 다양한 협력 역량 등의 강화가 시급하다. 본고에서는 국민수요조사와 해외동향을 바탕으로 세부역량 강화방안을 함께 제시하였다. 두 번째 변화 방향은 변화된 과학기술혁신역량 포트폴리오의 전문적 관리와 활용 기반 마련이다. 혁신역량의 모니터링과 관리를 바탕으로 효과적인 정책과 사업이 추진되는 시스템을 구축해가야 한다. 그 출발은 삶의 질과 사회문제 해결에 특화된 과학기술혁신역량 관리 체계와 전담 조직 운영이 될 수 있다. 이와 관련해 ‘(가칭)과학기술기반사회혁신지수’ 등의 개발, ‘사회문제과학기술정책센터’ 운영 등을 예시로 제시하였다. 세 번째 변화방향은 과학기술혁신역량의 사회적 활용 극대화를 위해 사회와의 소통과 연계 체계를 강화하는 것이다. 국민 삶의 질과 사회문제 해결은 과학기술만의 힘으로 어려울 수 있다. 정부연구개발비 총액의 증가가 둔화되고 있는 상황에서 삶의 질 향상과 사회문제 해결에 대한 재정투자의 효율성을 높여야 한다. 삶의 질과 관련성이 높은 재정이나 시민사회 분야와 같은 사회혁신역량과 과학기술혁신역량의 환경 부문 역량의 연계 방안은 국민 삶 향상에 대한 시너지 효과를 가져 올 수 있다. 지역문제, 사회적경제, ODA 등 다양한 분야 사회정책과의 연계도 과학기술의 사회적 역할을 강화할 수 있는 방안이 될 것이다. In this paper, we show that Korea "s science and technology innovation capacity has weak structure in terms of quality of life by using OECD" s Better Life Index (BLI) and COSTII. As a result, the level of science and technology innovation capacity was the lowest among the 34 OECD countries. In terms of quality of life, the 5 sectors that constitute science and technology innovation capacity were ranked in order of environment>performance>network>activity>resource, but Korea"s competency level was ranked in order of activity>resource>performance>network>environment among 34 OECD countries. Therefore, the first change direction of science and technology needed to improve the quality of life is securing a balanced portfolio of science and technology innovation capacity. In order to achieve balanced growth of innovation growth and quality of life, it is necessary to improve the competencies of environment, performance and network sector by moving away from the existing capacity of resources and activities. In particular, it is urgent to strengthen support systems, culture, and various cooperation capabilities. In this paper, based on national demand research and overseas trends, we suggested ways to strengthen detailed capacity. The second direction of change is professional management and utilization of changed science and technology innovation capability portfolio. Based on the monitoring and management of innovation capabilities, we should build a system that promotes effective policies and projects. The departure can be a system of science and technology innovation capacity management specialized in the quality of life and solving social problems and a dedicated organization. In this regard, the development of "(tentative) science and technology-based social innovation index" and the operation of "Social Problem Science Technology Policy Center" are given as examples. The third direction is to strengthen communication and linkage with society in order to maximize the social utilization of science and technology innovation capability. The quality of life and solving social problems of the people can be difficult due to the power of science and technology alone. In a situation where the increase in the total amount of government R & D expenditures is slowing, the efficiency of financial investment in improving quality of life and solving social problems should be raised. The linkage of social innovation capacity such as finance and civil society field with high quality of life and environmental capacity of science and technology innovation capacity can bring synergy effect to improvement of people"s life. The linkage with social policy in various fields such as regional problem, social economy, ODA will be a way to strengthen the social role of science and technology.

Understanding the role of technology in service innovation: Comparison of three theoretical perspectives

Ryu, Hyun-Sun,Lee, Jae-Nam Elsevier 2018 Information & Management Vol.55 No.3

<P><B>Abstract</B></P> <P>Although prior studies have stressed the importance of technology in service innovation, debates on the roles of technology continue to surface. This study aims to investigate the role of technology in service innovation based on a service innovation framework. After identifying four innovation orientations, we propose three competing models having different roles of technology (direct, indirect, and moderating). Using data from 193 service firms, we determine which model best explains the role of technology. Results show that technology plays multiple roles in service innovation. Our study helps managers effectively coordinate their technology infusion into service innovation to improve firm performance.</P> <P><B>Highlights</B></P> <P> <UL> <LI> Investigation of the role of “technology in service innovation” and its impact on firm performance. </LI> <LI> Three competing models having different roles of technology are proposed. </LI> <LI> Technology plays multiple roles in service innovation. </LI> <LI> The role of technology differs depending on the specific type of service innovation. </LI> </UL> </P>

기술집약도에 따른 국내 제조업의 기술혁신 패턴 분석

노지혜 ( Jih Yae Noh ),정민근 ( Min Keun Chung ),나중덕 ( Joong Doug Rah ) 기술경영경제학회 2010 Journal of Technology Innovation Vol.18 No.2

본 연구에서는 국내 제조업의 기술혁신 패턴을 산업의 기술집약도에 따라 4개 부문-고기술, 중상기술, 중하기술 및 저기술-으로 나누어 살펴보았다. 과학기술정책연구원의 기술혁신조사(KIS 2008) 데이터를 이용한 실증분석 결과, 국내 기술혁신 패턴은 산업의 기술 수준이 높고 낮음에 관계없이 모든 산업부문에서 Pavitt의 과학기반형 특성을 나타내는 것으로 확인되었다. 이러한 결과는 고기술산업과 저기술산업의 기술혁신 패턴이 각각 Pavitt의 과학기반형(science-based)과 공급자주도형(supplier-dominated)으로 뚜렷하게 구분되는 해외 연구결과와는 차이를 나타낸다. 이는 국내 기술혁신활동이 해당 산업의 기술수준이나 특성을 제대로 반영하지 못한 채 고기술산업을 기준으로 획일화되어 있음을 보여주는 것이다. 향후 각 산업의 기술수준이나 특성을 반영하는 효과적인 기술·혁신정책 수립을 위해서는 국내 기술혁신 패턴이 이러한 양상을 나타내는 원인과 그것이 혁신성과에 미치는 영향에 대한 추가적인 연구가 필요하다 하겠다. This paper explores the patterns of technological innovation in Korean manufacturing sector in accordance with technology intensity which classifies industries into four sectors; high-technology, medium-high-technology, medium-low-technology and low-technology. Empirical study using Korea Innovation Survey(KIS 2008) data shows that the patterns of technological innovation in Korea exhibits the characteristics of science-based firm described by Pavitt across all industry sectors regardless of the level of technology. On the other hand, overseas studies have found the distinct differences between high-and low-technology sectors; the former is shaped by science-based firm and the latter by supplier-dominated firm. It implies that technological innovation activities in Korea do not reflect the level and/or nature of technology and innovation patterns conform to a single standard of high-technology sector. Further studies on causes and impacts of this inclination would be required for effective technology and innovation policy that fits with the level and/or nature of technology in individual industries.

신정부의 과학기술정책과 공법적 과제

이부하 한국법제연구원 2022 법제연구 Vol.- No.63

The new government’s science and technology-related national tasks are: First, to enhance R&D quality growth through redesign of the science and technology system, second, to become a G5 nation by fostering super-gap strategic technology, and third, to create a research environment centered on autonomy and creativity and nurture human resources. Strengthening, fourth, enhancing vitality of science and technology innovation centered on the private sector, fifth, establishing a system of regional innovation in the era of local science and technology sovereignty, sixth, promoting scientific and technological innovation in response to public health, safety and climate change, seventh, through science and technology It is summarized in seven points, including strengthening the ability to respond to digital transformation. In relation to the development and innovation of local science and technology of the new government, it will be a meaningless policy for regions that currently do not have such a basis for scientific and technological development or ability to develop science and technology. If the government has a will for regional science and technology development and innovation, it is possible to establish and implement a regional science and technology development comprehensive plan. In addition, since the development and securing of strategic technology through public-private collaboration is highly likely to be centered in the metropolitan area, the possibility of developing and securing strategic technology in the region will decrease. At the legal level, it is desirable to establish a legal basis for the formation of the Science and Technology Innovation Committee. There is no committee based on the 「National R&D Innovation Act」. Therefore, it is appropriate to place the legal basis of the Science and Technology Innovation Committee in the 「National R&D Innovation Act」. To nurture scientific and technological manpower, it is necessary to enact the (tentative name) 「Science and Technology Manpower Support Act」. This Act aims to contribute to creating a foundation for scientific and technological development, innovating science and technology, and strengthening national competitiveness by supporting the smooth supply and demand of scientific and technological manpower for scientific and technological development institutes or research institutes, and stipulating matters necessary for nurturing excellent scientific and technological manpower. In order to secure excellent foreign manpower, it is considered an efficient way to attract highly skilled manpower in science and technology to Korea to allow science and technology technicians to obtain an E-3 visa even if their working period is less than 90 days as high-quality foreign manpower residing in Korea. 새 정부의 과학기술 관련 국정과제는 첫째, 과학기술 시스템 재설계를 통한 R&D 질적 성장 제고, 둘째, 초격차 전략기술 육성을 통한 G5 국가로 도약, 셋째, 자율・창의 중심의 연구환경 조성 및 인재 양성 강화, 넷째, 민간 중심의 과학기술 혁신 활력 제고, 다섯째, 지역 과학기술 주권시대의 지역혁신 대순환 체계 구축, 여섯째, 국민 건강, 안전 및 기후변화 등에 대응하는 과학기술혁신 촉진, 일곱째, 과학기술을 통한 디지털 전환 대응력 강화 등 7가지로 요약된다. 새 정부의 지역 과학기술의 개발・혁신과 관련하여 현재 이러한 과학기술 개발 기반이나 과학기술 개발 능력이 없는 지역에는 무의미한 정책이 될 것이다. 지역 과학기술 개발・혁신에 대한 정부의 의지가 있다면 지역 과학기술 개발 종합계획을 수립하고 실행하면 가능하다. 또한 민관협업을 통한 전략기술 개발・확보는 수도권 중심으로 이루어질 가능성이 높기 때문에 지역에는 전략기술 개발・확보의 가능성은 줄어들 것이다. 법률 차원에서 과학기술혁신위원회의 구성에 대한 법적 근거를 마련하는 것이 바람직하다. 「국가연구개발혁신법」에 근거하고 있는 위원회가 없다. 따라서 혁신위원회의 법적 근거를 「국가연구개발혁신법」에 두는 것이 적절하다. 혁신위원회는 첫째, 과학기술 혁신에 대한 주요 정책 및 기본계획의 수립과 조정에 관한 사항을 심의해야 한다. 둘째, 혁신 기본계획의 수립뿐만 아니라 변경 사항에 대해서도 심의・의결한다. 셋째, 계획된 혁신 기본계획 정책과 사업이 실제 제대로 진행되고 있는지에 대한 점검할 기회가 있어야 한다. 넷째, 과학기술 혁신 정책과 관련된 법・제도의 개선사항을 검토하여 새로운 법・제도 개정이 필요한 경우, 이를 제안할 수 있어야 한다. 다섯째, 과학기술 혁신과 관련된 정책이나 사업이 부처 간에 중첩되거나 상반되는 경우, 이를 조정하고 부처 간에 협력할 수 있도록 법적 근거가 마련되어야 한다. 여섯째, 혁신 기본계획 및 시행계획이 행정적으로 실현되고 있는지를 점검할 수 있는 법적 근거가 있어야 한다. 일곱째, 과학기술 혁신의 국제협력에 관한 사항을 심의한다. 과학기술 인력 양성을 위하여는 (가칭) 「과학기술인력지원법」을 제정할 필요가 있다. 과학기술 개발기관 또는 연구기관의 원활한 과학기술인력 수급을 지원하고 우수 과학기술인력의 양성 등에 필요한 사항을 규정함으로써 과학기술발전을 위한 기반을 조성하고 과학기술을 혁신하며 국가경쟁력을 강화함에 이바지하는 것을 목적으로 한다. 해외 우수인력을 확보하기 위해서 국내에 거주하는 외국인 고급인력으로서 과학기술자의 경우에는 근무기간이 90일 이하더라도 E-3비자를 받을 수 있도록 하는 것이 과학기술 우수인력을 국내에 유치하기 위한 효율성 있는 방안이라 사료된다.

자율주행 자동차 산업에서의 기술 혁신 형태 연구:국내 자동차 업체를 중심으로

주백수,조원일 한국경영교육학회 2016 경영교육연구 Vol.31 No.6

[Purpose]The new paradigm of autonomous vehicle has been the source of omni-directional technology innovation in the motor industry by motivating the evolutions which range from the components to the assemblies. In this paper, we study the innovation types of autonomous vehicle technology by conducting surveys to capture the shifts in the technology innovation aspects. [Methodology]We adopt the theoretical basis from the existing innovation researches for describing the technology innovation in motor industry to explain the relationships between each technological aspect and the technology innovation model. We derive the directions of technological evolution by surveys on the R&D employees in Korean automotive manufacturers. [Findings]We follow the analysis framework suggested by Rosell & Lakemong(2012) to categorize core technologies of autonomous vehicle into component and architectural innovations. Our regression analysis shows that the technologies for vehicle control and HMI imply significant relationships with convergence innovation. We show the positioning of autonomous vehicle technologies on 3 axis of component, architectural & convergence innovations. [Implications]Our study shows how individual core technologies can be explained with extended framework which includes convergence innovation by considering the innovation aspects in convergence industry. [연구목적]자동차 사업의 연구개발 분야는 소비자, 법규 요구 및 IT기술의 발전에 따른 기술융합에 기반 하여 자동차가 이동수단을 넘어 지능화 및 스마트화가 급속하게 진행되고 있다. 이러한 배경과 더불어 “자율주행 자동차”라는 새로운 패러다임이 등장하여 부품업체에서부터 완성업체에 이르기까지 전 방위의 기술혁신이 활발하게 일어나고 있다. 본 연구에서는 기존에 연구된 기술혁신 형태에 대해 국내 완성차 업체와 부품업체의 대상으로 자율주행 자동차의 핵심기술과 관련하여 혁신 형태의 변화 양상을 연구하였다. [연구방법]본 연구의 이론적 배경인 혁신의 형태에 대해 선행연구들을 분석하여 자동차 산업에 적합한 혁신에 대한 핵심 이론을 선정하였고 이러한 연구방법을 통해 자율 주행 자동차의 기술혁신 모형에 개별적 기술들이 어떻게 연관되는지 도출하였다. 또한 이러한 핵심 기술들에 대해 국내 자동차 분야의 전문가를 대상으로 설문조사하여 얻어진 결과를 이용하여 상관분석, 회귀분석 및 주성분분석 등을 통해 기술 혁신 형태의 발전방향에 대해 분석한다. [연구결과]Rosell & Lakemong(2012)이 제시한 혁신 행태의 분석법에 따라 자율주행 자동차의 주요 핵심 기술인 센싱기술, 제어기술, 인프라 기술, HMI 판단 기술 및 기타 전장 기술 분야에 대하여 컴포넌트 및 아키텍처 혁신 등의 상관성 분석을 수행하였고, 이를 통해 인프라기술, 전장기술, HMI 판단기술은 아키텍처 혁신과의 상관성을 가지며, 센싱 기술, 제어기술, HMI 판단기술은 컴포넌트 혁신과의 상관성이 높음을 보였다. 이러한 혁신의 형태의 회귀분석을 통해 제어기술 및 HMI 판단기술은 융합 혁신과 유의한 결과를 가진다는 것을 알 수 있었으며, 이러한 기술들의 주성분 요인분석을 통해 자율주행 자동차 산업 핵심기술의 혁신 형태는 컴포넌트 혁신, 아키텍처 혁신, 융합 혁신으로 분류할 수 있음을 보였다. 이렇게 도출된 기술 혁신의 3개축에 자율 주행 자동차의 개별 핵심 기술을 포지셔닝하였다. [연구의 시사점]기존 연구에서 제시하고 있는 컴포넌트 혁신 및 아키텍처 혁신에 더하여 본 연구에서 제시하는 융합 혁신 형태를 통해 개별 핵심 기술들이 융합 산업과 관련되는 혁신 형태에 대해 설명 가능함을 보였다.

내부마케팅 요인이 조직의 기술혁신과 지각된 서비스 품질에 미치는 영향

정갑진,황희중,송인암 한국유통과학회 2015 유통과학연구 Vol.13 No.6

Purpose – Several domestic telecommunication companies have made a considerable effort to continuously grow and survive, and they have strived to thrive in the midst of mature market competition. To overcome this challenging situation and to grow continuously, while still meeting customer needs that are becoming more diverse and complicated with the passage of time, extensive support for internal marketing is essential. Without such internal support, companies face serious limitations and market roadblocks. The communication industry is a high-level service industry and a basic communications industry characteristic is its significant dependence on the employees delivering the services. Therefore, entrepreneurs in the information/ communications industry, as well as existing competitors, should look to satisfy external customers through critical investment in internal customers (employees). Therefore, it is important for research to examine how internal factors influence technology innovation and service quality, which are the key drivers for companies that are seeking leading market positions. Research design, data, and methodology – The purpose of this study is to analyze the relationship of technology innovation and perceived service quality with the internal marketing factors in the communication industry and to offer suitable and effective internal marketing suggestions. The independent variables of this study are internal communication, education and training, the support of the executives, reward systems, and empowerment. The dependent variables are technology innovation and perceived service quality. Utilizing these, this paper studies the influence of internal marketing factors on technology innovation and perceived service quality. Results – The study results revealed the following. First, the identified internal marketing factors have a positive effect on technology innovation. Among the five internal marketing factors, three had a significant effect on product innovation, empowerment, the support of executives, and education and training, in this order. Second, the internal marketing factors also had a positive effect on the process innovation of technology innovation. The marketing factors, the support of executives, empowerment, internal communication, and education and training, in this order, significantly affect process innovation. Third, technology innovation had a positive effect on perceived service quality. All of the five service quality factors, namely, tangibles, reliability, assurance, responsibility, and empathy, in this order, significantly affect product innovation. Additionally, tangibles, reliability, responsibility, empathy, and assurance, in this order, significantly affect process innovation. Fourth, product and process innovation significantly affect tangibles and reliability in technology innovation. To enhance tangibles and reliability, process innovation should first be enhanced. Fifth, product and process innovation significantly affect responsibility and empathy in technology innovation. To enhance the responsibility and empathy, process innovation should first be enhanced. Sixth, product and process innovation significantly affect assurance in technology innovation. To enhance the assurance, product innovation should first be enhanced. Conclusions – According to the results, a company’s internal marketing factors have a positive and significant effect on technology innovation and, further, product and process innovation have a positive and significant effect on the perceived serviced quality.