An Integrative Literature Review about Sports Participation and Perceived Benefits

Bong Kyu JEONG,Sang Hoon YOON,Won Jae SEO 한국스포츠과학회 2021 스포츠과학연구(JSAS) Vol.5 No.2

Purpose: This study aims to obtain basic data for conceptual establishment of sports participation and perceived benefits by considering prior research on the effects of sports participation to derive variables for perceived benefits of sports participants. Research design, data, and methodology: This study used an integrated literature review. A conceptual model is designed with reference to a prior study by adopting a guiding theory. Based on the key words. The literature collection was conducted online, and the reference period for the literature collection was for studies published between 2015 and 2020. Results: First, a total of seven related variables were derived from the literature analysis related to sports participation and physical benefits. Second, a total of six variables were derived from the literature analysis related to sports participation and mental benefits. Third, a total of four related variables were derived through a literature analysis related to sports participation and social benefits. Conclusions: Health fitness, objectified body consciousness, and social body shape anxiety, including body composition, approach physical benefits among perceived benefits through sports participation, and physical self-efficacy and physical self-concepts are related to physical benefits but are also shown to be related to mental benefits. And successful aging is seen to be close to social benefits and related to some mental benefits. Mental and social benefits can be seen as the variables derived from the results being related to the benefits, and more in-depth exploration of perceived benefits is needed.

패션브랜드 온라인 커뮤니티 참여유형에 따른 커뮤니티 참여혜택과 커뮤니티 애호도 차이

최미영 ( Mi Young Choi ) 한국패션디자인학회 2013 한국패션디자인학회지 Vol.13 No.4

The purpose of this study is to analyze the sub-dimensions of the benefits which consumers are able to receive from online fashion brand communities; that is, to categorize the consumers according to the level of participation and then determine the appealing points for forming community commitment according to the level of community participation by comparing the effects of the benefits from community participation on the formation of community commitment according to individual group category. For this empirical study, data was collected from 250 members of fashion brand communities and the collected data was processed using SPSS 18.0. The results of this study can be summarized as follows. First, as a result of a factor analysis on consumers` benefits from online fashion brand community activities, 4 factors were extracted: seeking practical information, emotional relationship satisfaction, experiential meetings, economic benefits. Second, consumers were categorized into ‘limited activity group’, ‘non-specialized activity group’, ‘specialized activity group’, and ‘enthusiastic activity group’ according to the level of participation (participation period × participation intensity). Third, the results of a multiple regression analysis on the formation of community commitment by group category according to the level of community participation suggested that the activity specialized group with high participation intensity and the enthusiastic activity group are more influenced by experiential meetings regarding the formation of community commitment, whereas the limited activity group with low participation intensity and the non-specialized activity group are influenced by practical information benefits regarding the formation of community commitment. Thus this study is essential to application of differentiation strategies according to the level of community participation. Ultimately, the utilization of e-CRM through an online brand community can be presented as a fashion company brand strategy.

온라인 커뮤니티 혜택이 참여도와 공동구매의도에 미치는 영향과 집단주의의 조절효과에 대한 연구

박찬권 ( Park Chan Kwon ) 한국고객만족경영학회 2017 고객만족경영연구 Vol.19 No.2

본 연구는 온라인 커뮤니티 혜택과 참여도, 집단주의, 공동구매 의도 간의 관계에 대한 연구이다. 따라서 독립변수는 온라인 커뮤니티 혜택 요인으로 기능적 혜택, 사회적 혜택, 쾌락적 혜택의 3가지로 선정하였으며, 매개변수로는 참여도를 종속변수로는 공동구매의도를 조절변수로서는 집단주의을 선정 하였다. 그리고 이들 변수 사이의 가설을 검정한 결과는 아래와 같다. 먼저 가설 1의 검정으로 온라인 커뮤니티 혜택은 모두 참여도에 정(+)의 영향을 미친다. 따라서 온 라인 커뮤니티의 혜택을 제고할수록 참여도 역시 제고할 수 있다. 가설 2의 검정으로서 참여도는 공동구매의도에 정(+)의 영향을 미치는 것으로 나타난다. 그러므로 참여도를 높이는 것이 공동구매의도를 높이는 것이다. 가설 3의 검정으로 집단주의는 부(-)의 조절변수의 역할을 하는 것으로 검정 되었다. 가설 4의 검정으로 참여도는 매개변수의 역할을 하는 것으로 나타나 온라인 커뮤니티 혜택이 공 동구매의도에 정(+)의 영향을 미치지만 참여도의 매개변수 역할에 의하여 더욱 높은 영향을 미칠 수 있다는 것을 제시한다. 온라인 커뮤니티 혜택과 참여도, 공동구매의도, 집단주의 간의 관계에 대한 검정으로 기업들에게 온라인상에서 커뮤니티 혜택의 수준을 제고하는 것이 참여도와 공동구매의도 역시 제고할 수 있음을 제시한다. This study is about the relationship between benefits of online communities and the level of participation, collectivism, and the intention of joint purchasing. Independent variables were benefits of online communities, for which functional benefit, social benefit, and hedonic benefit were selected. For mediating variable, the level of participation; for dependent variable, the intention of joint purchasing; for moderating variable, collectivism was selected. The result of verifying the hypotheses among these variables is as follows. The verification of hypothesis 1 revealed that benefits of online communities had a positive effect on the level of participation. So as the benefits of online communities rise, so will the level of participation. The verification of hypothesis 2 showed that the level of participation had a positive effect on the intention of joint purchasing. So raising the level of participation is raising the intention of joint purchasing. The verification of hypothesis 3 showed that collectivism serves as a negative moderating variable. The verification of hypothesis 4 revealed that the level of participation serves as a mediating variable, implying that benefits of online communities have a positive effect on the intention of joint purchasing and can have a higher effect by the mediating variable, the level of participation. By verifying the relationship between benefits of online communities and the level of participation, collectivism, and the intention of joint purchasing, this study suggests that for companies, raising the level of benefits of online communities will raise the level of participation and the intention of joint purchasing.

Predicting Intentions to Pursue Ballet Using an Extended Theory of Planned Behavior

이상빈,임충훈,장지석,김현우 상명대학교 글로벌문화예술교육연구소 2019 Research in Dance and Physical Activity Vol.3 No.2

The purpose of this study is to verify the effect of the predictive variables in the TPB (attitudes, subjective norms, and perceived behavioral control) and the perceived benefits of ballet on the participation intentions of individuals. To fulfill this purpose, a survey study was conducted with 207 participants. The findings of the study suggest that in a context of participating in a highly symbolic and hedonic activity such as ballet, the symbolic and functional benefits’ influence are both considered when making judgments about the hedonic benefits of the activity. Although it was hypothesized that the influence of symbolic benefits on hedonic benefits (attitude) would be stronger than the influence of functional benefits on hedonic benefits (attitude), results revealed that there were no statistically significant differences. However, analysis of the TPB variables revealed that subjective norms were most influential in predicting ballet participation intention, followed by hedonic benefits and perceived behavioral control. The analysis of direct and indirect effects revealed that the hedonic benefits (attitude) mediated the relationship between both symbolic and functional benefits and ballet participation intention.

서비스접점에서 다차원적 혜택이 소비자 참여에 미치는 영향- 서비스접점 종업원 인적 서비스를 중심으로 -

최우리,박종희,김도일 대한경영정보학회 2020 경영과 정보연구 Vol.39 No.2

본 연구는 서비스접점에서 소비자들이 보다 우수한 서비스를 제공받기 위하여 적극적인 소비자 참여를 수행하는요인을 다차원적으로 검토하여 소비자 참여의 주요 유발 요인을 규명하고자 한다. 또한 소비자 참여를 수행하는 동안 소비자들이 경험하는 긍정적 감정과 부정적 감정을 경험하는데 서비스접점 종업원의 서비스가 미치는 영향을 검토하고자 한다. 본 연구의 대상 서비스 산업은 미용 서비스이다. 미용 서비스는 상호작용의 시간이 상대적으로 길고, 소비자 참여의 정도가 서비스 결과에 큰 영향을 미칠 가능성이 크기 때문에 접점 종업원의 서비스가 중요한 산업 중의 하나이다. 실증 분석을 위하여 일반 소비자 446명을 대상으로 설문조사를 실시하였다. SPSS와 AMOS분석을 실행하였다. 연구 결과는 다음과 같다. 먼저, 관계적 혜택은 소비자 참여에 유의하지 않으며 기능적 혜택과 쾌락적 혜택은 유의한것으로 나타났다. 소비자 참여는 긍정적 감정에는 유의한 영향을 미치지만 부정적 감정에는 유의한 영향을 미치지못하는 것으로 나타났다. 접점 종업원의 서비스는 긍정적 감정과 부정적 감정 모두에 유의한 영향을 미치는 것으로나타났다. 마지막으로, 긍정적 감정과 부정적 감정은 모두 서비스 품질에 유의한 영향을 미치는 것으로 나타났다. 미용 서비스는 사회적 가시성이 높은 산업이기에 관계적 혜택은 소비자 참여를 유발하는데 유의한 영향을 미치지는 못하는 것으로 나타났다. 소비자들이 지각하는 부정적 감정이 서비스 품질에 유의한 영향을 미치지는 않았으나일부의 부정적 감정이 유의하지 않은 것으로 해석된다. 추후 연구에서는 부정적 감정 차원을 보다 면밀히 분류할 필요가 있을 것으로 판단된다. 또한 접점 종업원으로 인해 발생하는 감정을 검토할 필요가 있을 것이다. 마지막으로 접점 종업원의 다양한 서비스를 검토할 필요가 있을 것이다. This study intends to identify the main triggers of consumer participation behavior by multi-dimensionally reviewing factors affecting active participation behavior in order for consumers to receive better service at service encounter. We also want to review the impact of service contact employees' human services on consumers’ experience of positive and negative emotions while performing participation behavior. This study targeted beauty salon services. Beauty salon services are one of the most important industries for human services because of the relatively long time interaction and the high degree of consumer participation that has a great influence on service outcomes. For an empirical analysis survey was conducted on 446 general consumers. SPSS and AMOS analysis was performed. The results of this study are as follows. First, relational benefits were not significant for consumer participation behavior, and functional benefits and hedonic benefits were significant. Consumer participation behavior was found to have a significant effect on positive emotions, but not on negative emotions. It has been shown that the service provider's human service has a significant effect on both positive and negative emotions. Finally, both positive and negative emotions were found to have a significant effect on service quality. Since beauty services are an industry with high social visibility, it has been shown that relational benefits does not significantly affect consumer participation. Negative emotions perceived by consumers did not significantly affect service quality. It may mean that some negative emotions are insignificant. Further studies will need to classify the negative emotion dimension more closely. It is necessary to review the feelings arising from service employees. Finally, it is necessary to review the various types of services of contact employees.

골프참여자의 추구편익이 웰빙의식 및 소비행동에 미치는 영향에 관한 연구

이충미(Lee, Chung-Mi),조성식(Cho, Seong-Sik) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.5

The purpose of this study is to investigate the effect of golf participants’ benefit needs on well-being awareness and consumption behavior, and clarify their overall relationships. More specifically, the aim of this study is to identify the differences of factors of benefit need, well-being awareness, and consumption behavior according to various demographical aspects and using behavioral aspects of golf participants, and to explore the influences of benefit need to well-being awareness and consumption behavior thereafter investigate among those factors. As a result, golf participants’ benefit needs affect to well-being awareness which entertainment benefit and social communication benefit affect to mental well-being, and all sub factors of benefit needs affect to physical well-being. Also it finds golf participants’ benefit needs affect to consumption behavior which entertainment benefit and social communication benefit affect to continuous consumption, and all sub factors of benefit needs affect to recommendation, equipment purchase, and media consumption. Finally, it finds golf participants’ well-being awareness affect to consumption behavior. All sub factors of well-being awareness affect to continuous consumption, recommendation, and media consumption whereas physical well-being effect to equipment purchase. Sixthly, well-being awareness is identified as a mediator variable between benefit needs consumption behavior, and golf participants’ benefit needs affect to consumption behavior through well-being awareness.

Exploring Functional Differences of Perceived Benefits between Competitive Sport and Eco-Sport

Hyeong KANG,서원재 한국스포츠과학회 2024 스포츠과학연구(JSAS) Vol.8 No.2

Purpose: This study sought to explore theoretical knowledge of benefits that sport participants perceived. In specific, this study reviewed related literature to explore similarities and differences of perceived benefits between competitive sport and eco-sport. Research design, data, and methodology: This study employed an integrated literature review approach. A conceptual model is suggested by reviewing prior studies. The study collected relevant documents via online search engine including KCI and google scholar. The contents and results of collected data were analyzed and categorized into perceived benefits between competitive sport and eco-sport. Results: For results, summary of perceived benefits was presented. In specific, a total of twelve variables were derived from the literature analysis as physical benefits of sport participation, which include cardiorespiratory fitness and physical self-concept and so forth. Second, a total of six mental benefits were discovered by prior studies, including happiness, stress release, psychological health and so on. Third, in terms of socio-relational benefits, four variables were derived from previous literature, which are social support, trust, and social capital and so on. Conclusions: This study identified positive outcomes of physical activities. Furthermore, a variety of benefits were categorized into three major aspects such as physical, mental, and social benefits. The study needs to be conducted to explore the effects of perceived benefits on repeat participation. Further implications were discussed.

수영 참여자의 참여동기와 여가이득 및 생활만족의 관계모형

조건상(Cho Gun-Sang),박충진(Park Chung-Jin) 한국체육과학회 2009 한국체육과학회지 Vol.18 No.4

The purpose of this study was to examine a structural relationship model among participation's motivation, leisure benefit and life satisfaction of swimming participants. For accomplishing this purpose of the study, the 358 subjects were selected by the stratified cluster random sampling method from the participants in swimming pools located in Kyeong-gi, In-chun. The survey questionnaires were used to collect data. The questionnaire for motivation of swimming participants were based on SMS-28(Sport Motivation Scale) developed by Vallerand(1992) and adapted in Korean and standardization by Jung(1997), leisure benefit of swimming participants was based on LBS(Leisure benefit Scale) developed by Driver(1990), adapted in Korean and standardization by Lee(2007), And, questionnaire for life satisfaction was based on SMLS(The Statisfaction with Life Scale)developed by Diener et al(1983), adapted in Korean and standardization by Lee(1992). The statistical methods utilized in this study for analyzing the collected data were reliability analysis, correlate analysis and covariance structure analysis using SPSS 15.0 and AMOS 7.0. From the analysis of this study, the following conclusions were obtained. Firstly, participation's motivation statistically and significantly influences leisure benefit in swimming participants. Secondly, participation's motivation statistically and significantly influences life satisfaction in swimming participants. Thirdly, leisure benefit statistically and significantly influences life satisfaction in swimming participants. lastly, participation's motivation, leisure benefit and life satisfaction are correlated.

온라인 공익 프로젝트와 사용자의 상호작용관계에 관한 연구: 알리페이의 앤트 프레스트를 분석중심으로

ZHAO XIAOLONG,염택욱 한국콘텐츠학회 2020 한국콘텐츠학회논문지 Vol.20 No.8

온라인 공익프로젝트 ‘앤트 프레스트’는 2016년 8월부터 운영이 시작되었고, 사막화지역에 1억 이상의 나무를 심었으며, 공익활동을 현재까지 지속되고 있다. 온라인은 통신망이 발달하여 생성된 산물이며, 이를 바탕으로 진행된 공익 프로젝트도 전통적인 공익활동과 달리 공익사업의 투신보다 공익지원정신을 더 중요시하고 있다. 이에 따라 본 연구는 온라인 공익을 지지하는 사용자와 온라인 공익진행과정의 상호작용관계를 파악하여 사용자가 지속적으로 온라인 공익을 지지하는 핵심요소를 도출하는데 목적이 있고, 핵심요소를 도출하기 위하여 연구를 4 단계로 진행하였다. 첫째, 온라인 공익에 관한 선행연구를 검토하여 온라인 공익의 특징을 파악한다. 둘째, 앤트 프레스트의 공익 성격에 대해 판단하고, 프로젝트 진행과정을 조사한다. 셋째, 앤트 프레스트의 이용률을 검토하고, 이용자의 속성에 대해 분류한다. 넷째, 인터뷰 조사를 실시하여 온라인 공익프로젝트와 사용자의 상호작용관계를 연출한다. 그 결과, 온라인 공익프로젝트는 사용자, 운영자, 협조자로 인하여 공익과정을 완성하며, 사이버 공간에서 에너지 수집하는 과정과 현실의 공익행위 완성을 연결시키는 중요한 요소가 참여도이며, 참여도로 인하여 사용자가 공익 프로젝트를 지속하는 결론을 도출하였다. Launched in August, 2016, the online public benefit project ANT FOREST has planted more than one hundred million trees in desertification areas and is currently continuing on with its activities. It is a fruit of online communications network development, and the public benefit project based on this puts more emphasis on the spirits of public interest rather than the investments of public services, unlike traditional public benefit activities. Hence the purpose of this study is to figure out the interaction between the users supporting the online public benefit and the public benefit progress online. The study was divided into 4 stages in order to find out the interaction, key factors for users to continue to support online public interest. First, preceeding studies on online public benefit will be reviewed to understand the characteristics of online public benefit. Second, determine the public benefit nature of ANT FOREST and investigate the project progress. Third, review the usage rate of ANT FOREST and categorize the properties of users. Fourth, interview was conducted to direct the interaction between the online public benefit project and the user. In conclusion, the online public benefit project completes the public benefit process through the user, the operator, and the supporter, the important factor connecting the energy connecting the process in cyber space and the public benefit activity in reality is the sense of participation, and the user continues the public benefit project through this sense of participation.

필라테스 참여자의 참여혜택과 행동의도에 관한 연구: 계획행동이론의 적용

김석규,윤현정,이영은 한국체육교육학회 2024 한국체육교육학회지 Vol.29 No.1

Purpose: The purpose of this study was to examine the relationship between attitudes, subjective norms, and perceived behavioral control as suggested by the Theory of Planned Behavior and behavioral intention by adding participation benefits to Pilates participants. Methods: To achieve the study objectives, data from 386 participants enrolled in Pilates in the metropolitan area were analyzed using SPSS 28.0 and AMOS 23.0 for validity and reliability, measurement model validation, and path model analysis. Results: The results of the study were as follows. First, Pilates participants' symbolism benefits had a negative effect on attitudes; second, Pilates participants' pragmatism benefits had no effect on attitudes; third, Pilates participants' experience benefits had a positive effect on attitudes. Third, Pilates participants' experiential benefits have a positive effect on attitude. Fourth, Pilates participants' attitudes have a static effect on behavioral intention. Fifth, Pilates participants' subjective norms had no effect on behavioral intention. Sixth, Pilates participants' perceived behavioral control has a static effect on behavioral intention. Conclusion: For the development of the Pilates industry, it is necessary to provide experiential benefits to people who have not experienced Pilates, such as free trials, and to develop positive attitudes toward Pilates, which can improve people's intention to participate in Pilates.