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( Seok Pyo Hong ) 한국스포츠정책과학원(구 한국스포츠개발원) 2002 International Journal of Applied Sports Sciences Vol.14 No.1
Involvement was found to be the most important personal variable among others, such as motivation, locus of control, value choice, and degree of innovativeness in the formation of participant loyalty. Therefore, it is the most important variable that induces customer`s repeated patronage. As such, the degree of involvement in, and loyalty to, a product or service should be considered in developing the best marketing strategy that focuses on maintaining and increasing customer`s involvement and loyalty. Despite many studies regarding the relationship between involvement and attitudinal loyalty, casual relationship remains questionable due to the co-relational nature of those studies. The purpose of this study was to examine the relationship between the degree of involvement and attitudinal loyalty using the path analytic model, and also to determine relationships among indicators between the two constructs. A sample of 312 university students was used to examine the relationship between two constructs, and in filling out a questionnaire, respondents were asked whether they participate in any internet activities during their free time. They were also asked to report on their favorite internet leisure activity based on Jackson`s(1999) study of the internet in relation to leisure pursuits(i.e. games, chatting, music, information search, and e-mail). Structural Equation Modeling(SEM) and linear regression analysis were used for data analysis, and the following results were obtained through the data analysis. First, risk-related indicators for involvement and resistance to attitudinal loyalty were not significant indicators. Second, there was a strong relationship between involvement and attitudinal loyalty regarding internet leisure participation. Third, each indicator of involvement differently influenced each indicator of attitudinal loyalty.
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국립공원 관리원들의 여가활동 유형과 여가기능에 관한 연구
박장근(Jang Geun Park),유영규(Young Kyu Yu) 한국사회체육학회 2012 한국사회체육학회지 Vol.0 No.47
The purpose of this study is to investigate types, circumstances and functions of leisure activities for the National Park Services. A questionnaire that has total 27 questions is used as a tool to survey. The twelve Parks out of 29 nationwide National Parks are selected as samples and 718 the National Park Services are selected as subjects. The result are following The first, the type of leisure activities for the National Park Services are the sports activities, watching and listening activities, tourism and resorts activities, other and relaxation, hobbies and liberal arts activities, social activities and play, recreational activities. The second, the circumstances of leisure activities for the National Park Services are followings: the career involvement of leisure activity is three years or more, frequency of participation in a week is once, the time involved is 1-2 hours or less, the expense is 50,000 won or less. Leisure activity is necessary for the work. The reasons of leisure activity is health and fitness. The barrier is time. The motives for participation are health, and maintaining and promoting fitness most. The third, the circumstances, frequency, time of leisure participation are influenced negatively on leisure function. However, the expense of leisure and work performance are influenced positively.
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