웹상에 나타난 키네틱 타이포그래피의 시각적 효과에 관한 연구

김혜진(Hye-Jin Kim) 산업기술교육훈련학회 2007 산업기술연구논문지 (JITR) Vol.12 No.2

Modern web is more important than any other way of communication. The reason is that networks and web users are increasing critically. So typography -the basic letter of web communication- should be made efficiently to meet the role. The basic role and expression of typography demands a new role of typography -multimedia factors unified with image, graphic, sound, and movie. Kinetic typography is more efficient than static typography in the ground that most web users are strongly attracted by the dynamic visual effect. Multimedia provides us with a new communication -digital environment expressed by letters as well as sounds and motions. Typography is also promoted from static one to kinetic typography. However there is a possibility that this variation makes typography just visual letters unable to communicate. So it is critical to understand the value of letters in multimedia and to cultivate the way of transferring the letters. The dynamic expression of time and space plays a key role in communication through kinetic typography. This dynamic expression theory should be used variously to show effectively. Kinetic typography should be studied to develop the new inspiration and spirit with theory and experience.

Development of Primitive Motion Library for Kinetic Typography Rendering Engine

YoonAh Cho,JooHyun Park,Soon-Bum Lim 보안공학연구지원센터 2015 International Journal of Smart Home Vol.9 No.3

Kinetic Typography Rendering Engine contains Primitive Motion Library to convey the emotions. It wraps essential elements such as time, space and speed to express movement. Scrutinized primary movement is constituted as Primitive Motion Library and it is a way to kinetic typography properly. The main purpose of Primitive Motion Library substitutes the existing method to manufacture kinetic typography; such as using software and doing expert coding. To achieve this purpose, the thesis is separating the movement, classifying it systematically and developing Primitive Motion API which renders Kinetic typography.

영상 타이포그래피에서 스토리텔링 구조에 관한 연구

김효일(Kim Hyo il) 한국디지털디자인학회 2007 디지털디자인학연구 Vol.7 No.2

디지털영상 환경은 인프라와 기반기술의 혁신적인 변화로 인해 인간의 전통적인 전달 매개인 음성언어와 문자언어의 역할과 기능을 변화시키고 있다. 인쇄매체 영역이 근간인 타이포그래피는 문자가 지닌 속성과 기능상의 한계로 음성언어의 영역과 문자언어의 영역이 명확히 구분되어 사용되어 왔으나 디지털 영상매체의 환경 변화와 사용자 요구의 증대로 인해 특정적인 언어기능을 넘어 말과 글의 기능적 영역을 통합한 영상 타이포그래피가 타이포그래피의 기능적 한계점을 극복할 수 있는 커뮤니케이션 매개로 성장하고 있다. 영상 타이포그래피는 타이포그래피의 기본적인 기능인 인간의 정보코드를 기록하고 전달하는 관습적인 형태에서 벗어나 새로운 패러다임으로 과거와는 다른 형식과 방법으로 인간의 커뮤니케이션을 주도하고 있으며 타이포그래피 영역은 변화되고 있는 영상매체의 다양화와 영상매체 기능이 확장되어 단순한 매체의 영역에서 머물지 않고 인터랙션에 의한 커뮤니케이션 매체로 내러티브 구조가 변경되고 있으며 이는 영상 타이포그래피가 과거의 인쇄매체 타이포그래피 영역과는 다른 커뮤니케이션으로 확장되어야 하는 기능과 역할에 대한 변화이다. 이러한 관점에서 본 논문은 영상 타이포그래피가 커뮤니케이션 과정에서 정보를 조직하고 구성하는 방식에 대하여 연구하고자 하였으며 언어와 타이포그래피의 관계를 고찰하고 글자 형태가 지니는 의미와 글자의 움직임이 지니는 의미 그리고 정보전달체계에 대한 분석과 영상 타이포그래피에서 나타나는 스토리텔링 구조를 분석하고 분류하였다. Due to fundamental changes in infrastructure and underlying technologies digital image environment is transforming the role and function of colloquial and written languages a traditional human medium of communication. As typography utilizes a printing medium a clear boundary has been set between verbal and written languages for its innate functional limitations. Environmental changes in digital image medium and growing demand of users however have enabled the growth of kinetic typography which eliminates functional boundaries of spoken and written language emerging as a communication medium expected to overcome the limits of typography. Departing from basic traditional typographic forms of recording and transmitting human information code kinetic typography takes new paradigmatic approaches to drives evolutionary changes of human communication. Influenced by diversification and functional expansion of image medium the area of typography is no longer limited to simplified image medium. Driven by interactive communication its narrative structure is undergoing changes. This indicates the path that kinetic typography is taking to march into a new realm of communication with expanded functions and roles parting from traditional printing medium typography. Against this backdrop this paper examines the way kinetic typography organizes and structures information in the process of communication. The relations between language and typography were studied and semantic analysis of letter forms and movements were conducted as well as the analysis of information delivery system. Through these efforts storytelling structure exhibited by kinetic typography was analyzed and categorized.

국내 영화사이트에 표현되는 커뮤니케이션 요소로서의 키네틱 타이포그래피의 관한 연구

임승일 ( Lim Seung Il ),우동영 ( Woo Dong Young ) 한국디자인트렌드학회 2005 한국디자인포럼 Vol.12 No.-

최근 커뮤니케이션 미디어의 발전은 기존의 커뮤니케이션 패러다임 자체를 변화시킬 만큼 급속하게 변화하고 있다. 90년대에 들어서부터 급속하게 보급되기 시작한 인터넷은 정치, 경제, 사회, 문화의 모든 영역에 있어서 커다란 변화를 유발하고 있다. 커뮤니케이션 미디어의 급변은 정보학 측면에서의 커뮤니케이션 요소 중 가장 실질적이고 직접적인 `어떻게(how)`-전달경로(channel)의 선택-라는 문제의 재고여지를 남겨두게 되었다. 그렇게 전달경로로써 등장한 것이 웹 사이트이며 특히 영화사이트 안에 키네틱 타이포그래피는 커뮤니케이션의 하나의 형태로 자리 잡고 있다. 키네틱 타이포그래피는 날로 발전하는 매스 커뮤니케이션과 영상 미디어의 접목된 형태로서 타이포그래피에 공간과 시간, 속도, 소리, 테크놀로지 등을 혼합하여 타이포그래피의 영역이 키네틱 타이포그래피라는 더욱 넓은 개념으로 확장되어진 것이다. 영화사이트에서 키네틱 타이포그래피는 메시지를 효과적으로 전달 할 수 있는 커뮤니케이션 방법 중의 하나로서 흥미롭고 다양한 표현의 가능성을 제시할 수 있는 방식으로 발전 할 것으로 기대된다. 더불어 앞으로 키네틱 타이포그래피는 이제 웹상에서 비주얼커뮤니케이션의 중요한 한 부분으로 자리 잡을 것이며, 멀티미디어 시대에 대중에게 더욱 가까이 다가갈 수 있는 수단이 되어질 것이다. Recent growth of communication media has rapidly been so changing as to alter the existing communication paradigm itself. Internet which was supplied rapidly beginning in 1990`s has been bringing about huge changes in every area including politics, economy, society, and culture. A sudden change of communication media left room to reconsider the most substantial and direct problem `selection of how and channel` among communication factors in view of informatics. It is the web site that appeared as a channel to convey, and in particular kinetic typography in movie site takes its place as a form of communication. It is kinetic typography, as an engrafted form of mass communication and video media that have developed day by day, that typography area has been expanded to a broader concept, i.e., kinetic typography by compounding space, time, speed, sound, and technology, etc. to typography. It is expected that kinetic typography in movie site, as a communication method to convey effectively a message, will develop as a way of proposing a possibility of interesting and various expressions. With this, the kinetic typography will place itself on the web as an important part of visual communication from now on, and it will be a means that comes closer to the general public in multimedia age.

User Interface to Express Kinetic Typography with Emotion in Mobile Instant Messengers

Jung Seung-Ah,Cho Yoon A,Soon-Bum Lim 보안공학연구지원센터 2016 International Journal of u- and e- Service, Scienc Vol.9 No.10

To overcome the limitation of emotional transmission with traditional text-based instant messaging systems, this paper designs a messenger user interface for transmitting emotion using kinetic typography. This interface provides two input methods to apply motions to the character. One is 'select emotion after selecting motion' method interface, the other is 'select motion after selecting emotion' method interface. Each method provides a basic motion library, nine parts of emotion coordinates, and a library for adding emotion easily. These provide parameter value control function for modifying more appropriate motion with user’s feelings. In other words, a user can transmit entered text with appropriate emotion by using basic motion library and emotion library together, and control parameter values. Additionally, researchers have confirmed the need of the proposed user interface's two input methods, 'select emotion after selecting motion' and 'select motion after selecting emotion', through evaluation of serviceability. With the proposed mobile instant messenger, kinetic typography that transmits emotion easily and quickly can be produced.

소리, 문자, 움직임의 의미에 관한 실험적 작품연구 : 키네틱 타이포그래피를 이용한 뮤직비디오 제작을 중심으로

이현화,박승호 디자인융복합학회 2006 디자인융복합연구 Vol.5 No.2

키네틱 티이포그래피는 소리와 영상이 가미된 디지털 환경에 부합되어 음악이나 시와 같은 감성언어를 표현하거나 청각 장애인의 문화영역을 더욱 넓힐 수 있는 효과적 매체로 자리잡았다. 본 연구는 시각적 요소에 청각적 요소인 소리를 사용하게 되면 정보를 전달받는 사람의 동기나 흥미를 유발시켜 기존의 정보를 더욱 효과적으로 전달 할 수 있다는 사실과, 청각에 호소하는 음악에 시각이란 보조기능을 동원해 귀로만 듣는 음악을 눈으로도 즐기게끔 하여 청각적으로 표현하기에는 모자랐던 음악의 메시지를 시각적으로 담아낼 수 있다는 가능성에 하에, 키네틱 타이포그래피가 가진 의미에 관심을 가지고 출발하게 되었다. 먼저 이론적 고찰을 통해 키네틱의 의미와 키네틱 타이포그래피의 개념, 방식, 요소, 특징을 알아보고, 기존의 음악에 근거해 표현된 키네틱 타이포그래피 작품 사려를 분석하였다. 앞서 고찰한 이론적 배경과 문석을 통해 작품 창작을 함에 있어 먼저 주제 음악은 메시지 중심적 음악과 리듬 중심적 음악 두 곡을 선택하고, 선택한 곡은 뮤직비디오와 가사, 음악적 분석을 통해 선택 곡에 대한 해석과정을 거쳐, 한 곡당 두 갈래로 나누어 종 4 개의 뮤직비디오 형식 작품으로 구현하였다. 각 곡당 문자(가사)의 의미가 주 요소인 작품, 소리(음악)의 연상이 주 요소인 작품으로 제작하여 음악 형태에 따른 해석 방법의 차이를 비교해보았다. The application extent of kinetic typography has been extended by development of audiovisual medium and the Internet. Now typography is in evolution becoming dynamic, complex kinetic typography put together image and sound. The most notable characteristic of kinetic typography in multimedia environment is to get people obtain information through the sense of sight and hearing in particluar time grafting together time, space and sound inside still pictures. This study was begun with the meaning of kinetic typography and following facts;firstly, visual information is effectively transmitted when it is using aural elements, because it is more appealing by provoking person`s motive or interest. Secondly, it is possible that people can enjoy music by their sense of hearing when music carries visual images. In this respect, this study investigates theological background of kinetic typography. And it analyzes cases which are expressed based on existent music. Secondly, to create work based on above theological analysis, it takes two songs: message central music and rhythm central music. To apply these chosen songs to music video, firstly it analyzes the songs. And it creates two music videos per a song. One is focused on the meaning of lyrics, the other one is focused on sound(rhythm) to compare the differences the way of applying kinetic typograph

멀티미디어에 표현되는 키네틱 타이포그래피의 Moving 형식에 관한 연구 -인터넷 배너광고에 나타나는 키네틱 타이포그래피를 중심으로-

김문석 ( Kim Mun Seog ),우동영 ( U Dong Yeong ) 한국디자인과학학회 2003 디자인과학연구 Vol.6 No.1

At present, the human beings fall into the flood of information, not only necessary but also unnecessary, without one`s will. All of the information is mostly transferred through the typography. For centuries, the typography has been discharged the duty as a mass medium of information, but shown some differences with the former practical use resulting from the development of the medium named internet. The typography is being located a new independent media by the addition of motion owing to the development of multi-media, which was not possible faculty in a paper. However, giving undue value to the visual function in disregard of the basic purpose of the information media, the real substance has been being distorted. This thesis put forward a proposition about the function as the information media which is the basic purpose of the typography, by adding the elements of motion, space, and time on the theoretical background of the typography developed for long period of time. And it aims at how to present the meaning of the typography as an element of the advertisement in the media named the Internet banner advertisement, and what the typography derive from the moving format. In addition, this thesis analyze from all viewpoints the real case of the kinetic typography in the Internet banner advertisement, and intend to propose the upgraded target of the kinetic typography.

音楽とキネティック・タイポグラフィの感性比較 - 音楽用感性評定尺度によるキネティク・タイポグラフィ測定を中心に-

李知恩,林美都子,野坂 政司 사단법인 한국브랜드디자인학회 2011 브랜드디자인학연구 Vol.9 No.1

This study is to review kinetic typography, which can be utilized on behalf of music. In order to understand the emotion of kinetic typography in preliminary study, AVSM (affective value scale of music) was used to on behalf of the measure ‘Emotional disparity of kinetic typography’. As a result of preliminary study, it was revealed that music and kinetic typography can be utilized as an identical "emotional measure for evaluation". On this study based on the result of preliminary study, statistical difference between emotional values of Music as the focus on emotional communication and kinetic typography produced by musical rhythm without music was compared. As a result, music can be replaced by kinetic typography. この研究はキネティック・タイポグラフィに音楽の代わりとして活用可能性があるかを探索するものである。先行研究では、キネティック・タイポグラフィの感性を理解する一つの方法としてその感性値を統制する尺度が必要であると考え、音楽用感性評定尺度(AVSM)によるキネティク・タイポグラフィ測定を試み、キネティック・タイポグラフィ用感性評定尺度としての使用可能性を検討した。その結果を基に本研究では音楽の諸要素の内、感情の伝達機能に着目し、「音楽」と「その音楽のリズムに基づいて制作するが、音楽を添えずに提示するキネティック・タイポグラフィ」の感情値を測定し、統計的な有意差を調べた。ことでキネティック・タイポグラフィの伝達可能性を考察した。

키네틱타이포그래피의 커뮤니케이션 전달방법에 관한 연구

김문석 ( Kim Moon Seok ),최치권 ( Choi Chi Kwon ) 한국디자인트렌드학회 2007 한국디자인포럼 Vol.15 No.-

현재 키네틱타이포그래피는 우리의 생활 속에 밀접하게 파고들어 보고, 듣고, 말하는 모든 멀티미디어 산물에 그 영향력을 발휘하고 있다. 또한, 커뮤니케이션을 위한 새로운 문화코드로서의 역할을 하고 있다. 키네틱타이포그래피는 디지털시대에 커뮤니케이션을 효과적으로 전달하는 중요한 그래픽 소재 역할을 충분히 해내고 있다. 연구의 데이터를 통하여 키네틱타이포그래피의 특성과 그 표현의 제한적인 한계 및 배너의 특성을 개략적으로 수치화 하여 보다 심화된 키네틱타이포그래피 연구에 기초자료의 역할을 하고자 한다. 본 연구에서 키네틱타이포그래피의 기본적인 분석에서 효율적인 커뮤니케이션을 위해서 가장 빈도수가 높게 사용되어지는 디자인적 모듈이 형성되고 있음을 발견할 수 있으며 향후 세분화된 연구를 통하여 영상미디어 시대의 새로운 이슈를 제공하는 디자인 영역으로 확장되기를 기대한다. Current Kinetic Typography has been involved closely inside our life. Is displaying the effect in all multimedia result that see, and hear, and speak. Also, as new culture code for communication is acting role. Analyzed Kinetic Typography`s property and method of expression and characteristic of banner through data of this research. Through this, wish to act as pabulum of Kinetic Typography research deepened. Head of a family frequency for efficient communication found that module is formed design enemy who use high in fundamental analysis of Kinetic Typography in this research. Wished to offer new issue of new media age through research atomized hereafter. And Kinetic Typography`s communication expects to be magnified by design area and is studied.

音楽とキネティック・タイポグラフィの感性比較 -音楽用感性評定尺度によるキネティク・タイポグラフィ測定を中心に-

李知恩,林美都子,野坂 政司 한국브랜드디자인학회 2011 브랜드디자인학연구 Vol.9 No.1

This study is to review kinetic typography, which can be utilized on behalf of music. In order to understand the emotion of kinetic typography in preliminary study, AVSM (affective value scale of music) was used to on behalf of the measure ‘Emotional disparity of kinetic typography’. As a result of preliminary study, it was revealed that music and kinetic typography can be utilized as an identical emotional measure for evaluation. On this study based on the result of preliminary study, statistical difference between emotional values of Music as the focus on emotional communication and kinetic typography produced by musical rhythm without music was compared. As a result, music can be replaced by kinetic typography.