Analysis on the influencing factors and dynamic mechanism of service outsourcing

Xia Qing,Zhou Min 인하대학교 정석물류통상연구원 2009 인하대학교 정석물류통상연구원 학술대회 Vol.2009 No.10

Outsourcing is a new business and mode and emerging mainstream way. It can be divided into two types, production outsourcing and service outsourcing according to the content of outsourcing, which is collectively called business outsourcing. And service outsourcing is rapid emergence in global scale with development of information technology in 90’s and become the new direction of service of all countries, which is widely concerned by many scholars. In present research, most of scholars paid their attention on the scale, development trends of service outsourcing, and analyzed the reasons of it from the point of view of cost, income and the competitiveness of enterprises. So, this paper analyzed the influencing factors of service outsourcing from the angle of the external environment and internal mechanism. We selected typical contract states-The United States, and the main contractor countries-China as research objects, made empirical research on the outside and internal factors of service outsourcing on the basis of time-series data by the multiple regression analysis which are econometric approaches and obtained the result of that which influencing factors were significant on the service outsourcing. And then the paper gave deduction to get the dynamic mechanism model of service outsourcing, and further proposed the endogenous mechanism of it, which could provede theoretical basis for the development of service outsourcing of countries in the world.

OUTSOURCING BANKING SERVICES: IMPACTS ON CONSUMERBASED BRAND EQUITY AND LOYALTY IN ASIA

Harry Gu,Ashish Sinha 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07

Introduction With the advent of new technology and progress of globalization, the adoption of offshore outsourcing policies, especially in the service sector, becomes a common practice. The motivation to outsource globally arises from a pursuit for agility to cope with changing environment (Gilley & Rasheed, 2000; Mukherjee, Gaur, & Datta, 2013), cost reduction (Ang & Straub, 1998), and eventually competitive advantage (Kang, Wu, Hong, & Park, 2012; Kremic, Tukel, & Rom, 2006). However, recent service research represents outsourcing as a double-edged sword, with both damaging and beneficial consequences (Rasheed & Gilley, 2005), and one of the major concerns of offshore service outsourcing is that customer-based brand equity of the service provider maybe affected negatively. At the moment, few international marketing or business studies empirically test the negative implications of offshore outsourcing on customer loyalty and brand equity. The comparisons between front-end and back-end service outsourcing as well as between BRIC and non-BRIC nations are also missing in the literature. Service providers need strategic information about the possible risks of outsourcing specific types of services to specific countries (Pappu, Quester, & Cooksey, 2005). Therefore, based on the literature of brand equity and country-of- origin (COO) theory, we constructed an integrated framework to explain the outcomes of offshore outsourcing from a service and brand marketing point of view. Theoretical Development COO literature indicates that consumers transfer negative perceptions of a country to perceptions of products (Pappu, Quester, & Cooksey, 2006). This principle should apply to perceptions of outsourced back-end services—an increasingly common tactic by service firms (Blumberg, 1998)—such that outsourcing to an Asian economy has negative effects on brand associations and quality. The better the perception of the country that performs outsourced services, the better perception of brand equity, including both associations, quality perception, and ultimately brand loyalty. Because the front-end service employees have more direct interaction with customers, this influence will be stronger as compared to back-end service outsourcing. Meanwhile, we predicted that consumers should perceive India (and other BRIC economies) more favorably, because of their rapid economic development. Research Design To test the hypotheses, this study probed into New Zealand consumers’ perceptions of outsourcing services in the banking industry to India and the Philippines. We adapted the SERVQUAL scale to measure the perception of outsourcing. Subjects’ COO perception and customer-based brand equity were also collected in the online questionnaire. The survey procedure produced 288 completed and usable questionnaires: 132 with India as the country of origin and 156 for the Philippines. Result and Conclusion An initial analysis confirmed the validity of the research tool. The results from multigroup structural equation modelling showed that outsourcing services, in light of country-of-origin effects, has a long-term negative impact, especially for front-end services, on both brand equity and brand loyalty. Consumers appeared more concerned with the quality of customer service and general administration than information systems and technology. Meanwhile, although subjects’ outsourcing and COO perceptions are negative for both India and the Philippines, the results indicated no significant difference between the two nations regarding the levels of impact of such perceptions on brand equity. Based on the findings from the study, we recommend that organizations should consider outsourcing back-end functions before moving to front-end services, because the back-end services have less impact on brand equity. Managers should also have great discretion about where to send back-end services, because consumers’ COO perceptions do not relate significantly to brand equity for outsourced information systems or technology.

행정기관 정보시스템 운영아웃소싱 실태 분석

정명주(Myung Ju Chung),이재근(Jae Guen Lee),이영환(Young Hwan Lee),김동현(Dong Hyun Kim) 서울행정학회 2005 한국사회와 행정연구 Vol.16 No.3

Since 1997, our government has promoted the reform in public area. Especially outsourcing policy was sentenced to public functions, except core competence functions in public aspects. At that time with information system areas, system development has widely been outsourced, but with system management, many public agencies adapted internal delivery method. But from then. outsourcing guidelines have been applied to information system management. Due to that top-down approach of outsourcing policy, many agencies that adapted system management outsourcing method, were confused for contract type, objectives of outsourcing, manual of outsourcing management and so on. The purpose of this study is to examine the system management outsourcing status of two agencies-The Korean Intellectual Property Office and Korea Customs Service, especially with objectives of outsourcing, contract type and management style with outsourcing. And this three aspects impact the security of public DB, dependence to service provider and finance of outsourcing. So in final section. this paper analyzed this three aspects of outsourcing connecting with objectives, contract type and management type.

호텔기업의 아웃소싱 도입에 대한수용·제약요인 지각에 관한 연구

문혜영,명경숙,김홍범 한국외식경영학회 2011 외식경영연구 Vol.14 No.1

It attempted to provide the points to take into consideration when the hotel decide to adopt outsourcing and tried to investigate the actual conditions of hotel outsourcing in seoul. The objective of this paper is to identify the difference relation to adoption and preventing factors according to the characteristic of hotels, types of department, and the type of outsourcings for the introduction of outsourcing in hotel industry. The major findings were as follows:First, it turns out that characteristics(size, ownship) of hotel have a bit effect on adoption and preventing factors of hotel outsourcing. Second, types(front office, back office, etc) of department have a bit effect on adoption and preventing factors of hotel outsourcing. Third, it turns out that characteristics(gender, position etc.) of employee have a bit effect on adoption and preventing factors of hotel outsourcing. The implications can be summarized as follows :By investigation the actual conditions of hotel outsourcing and assessment adoption and preventing factors influencing the introduction of outsourcing in hotels, it can be used for the hotel that wants outsourcing to grasp the points to take into consideration and for the outsourcing vendor to prepare what are required for the introduction of outsourcing in hotels. Therefore, it is expected to promote the expansion of outsourcing market through improving the quality of its services.

Offshore Outsourcing Success : An Integrated Framework

김진기 한국데이터전략학회 2017 Journal of information technology applications & m Vol.24 No.4

As the digital economy goes global, firms are trying to find suppliers that can address their managerial goals and strategies. The alternatives are not confined to domestic firms. Firms have been trying to connect to foreign partners worldwide. Although offshore outsourcing grants firms various benefits, they present big cultural challenges. However, there is little research on the impact of cultural or country factors on outsourcing. The goal of this paper is to synthesize the outsourcing success literature and develop propositions for outsourcing success in the context of offshore outsourcing. This paper proposes that cultural effects should be included in evaluating the success of offshore outsourcing. Knowledge sharing and the scope of outsourcing are adopted in the base outsourcing success model from previous literature. In the extended model partnership quality is included as a mediator and organizational capability and outsourcing relationship type are also included as moderator. Finally, the integrated framework of offshore outsourcing success includes cultural factors as moderators of the relationships between outsourcing success antecedents and the success of offshore outsourcing. Reasoning for propositions, managerial implications, and future research directions are discussed.

국내 IT아웃소싱분야 연구 동향 분석: 저자서지결합분석을 중심으로

민형진 ( Hyoung Jin Min ),안준모 ( Joon Mo An ) 한국생산성학회 2015 生産性論集 Vol.29 No.4

The result of a task that minutely looks into pattern in one research area can be used as a basis for future study. Although various studies are being carried out for Information Technology(IT) outsourcing research in Korea from many aspects, no attempts have been made to examine research trends of these researches. This study explores research trends through approach from the perspective of bibliometric analysis of author bibliographic coupling analysis which is a kind of citation analysis most suitable for domestic trend analysis, from the perspective of bibliometric analysis as a means of understanding IT outsourcing research trends in korea. For this study, IT outsourcing researches based on accredited journals on National Research Foundation of Korea(NRF) were reviewed, among the researches regarding IT outsourcing studies to 2014 and top 38 authors were selected in the order of publications. Based on author bibliographic coupling method which is a kind of citation analysis most suitable for domestic trend analysis that uses Pearson’s correlation coefficient, this study carried out clustering analysis and multi-dimension scaling to visually express research trends of IT outsourcing studies and proposed sub sectors of research themes. The results indicate through the analysis of research trends by clustering analysis and MDS scaling to display author clusters and subcategories research themes of IT outsourcing on a MDS are as follows: First, IT outsourcing research started in 1994 and decreased recent years. Top journals of IT outsourcing is Asia Pacific Journal of Information Systems(21 cases), Journal of the Korea Society of IT Services(12 cases), Information Systems Review(12 cases). And researchers were confirmed Nam, Ki Chan(13 times), Kim, Hyun Soo, An, Joon Mo, Lee, Jae Nam, Jo, Dong Hwan(5 times each). Second, The sub sectors of IT outsourcing research turned out to be the areas of decision, Performance, Audit, adoption, Strategy & Control, Competence & Public, Risk, ITSM, IT Service Outsourcing, Conflict Management. This study is a new attempt to confirm the usefulness of the analysis of research trends in IT outsourcing. This study has significance in that it tries to find major authors, journals and research fields under an active investigation of IT outsourcing. It expected to help the researchers in the concerning area. For future exploration, a variety of analytical techniques could be implemented such as network analysis and a comparative study of the papers with overseas researches. Also, author bibliographic coupling analysis should be implemented periodically.

Offshore Outsourcing Success : An Integrated Framework

Kim, Jin Ki Korea Data Strategy Society 2017 Journal of information technology applications & m Vol.24 No.4

As the digital economy goes global, firms are trying to find suppliers that can address their managerial goals and strategies. The alternatives are not confined to domestic firms. Firms have been trying to connect to foreign partners worldwide. Although offshore outsourcing grants firms various benefits, they present big cultural challenges. However, there is little research on the impact of cultural or country factors on outsourcing. The goal of this paper is to synthesize the outsourcing success literature and develop propositions for outsourcing success in the context of offshore outsourcing. This paper proposes that cultural effects should be included in evaluating the success of offshore outsourcing. Knowledge sharing and the scope of outsourcing are adopted in the base outsourcing success model from previous literature. In the extended model partnership quality is included as a mediator and organizational capability and outsourcing relationship type are also included as moderator. Finally, the integrated framework of offshore outsourcing success includes cultural factors as moderators of the relationships between outsourcing success antecedents and the success of offshore outsourcing. Reasoning for propositions, managerial implications, and future research directions are discussed.

Offshore Outsourcing Success

Jin Ki Kim 한국데이타베이스학회 2017 Journal of information technology applications & m Vol.24 No.4

As the digital economy goes global, firms are trying to find suppliers that can address their managerial goals and strategies. The alternatives are not confined to domestic firms. Firms have been trying to connect to foreign partners worldwide. Although offshore outsourcing grants firms various benefits, they present big cultural challenges. However, there is little research on the impact of cultural or country factors on outsourcing. The goal of this paper is to synthesize the outsourcing success literature and develop propositions for outsourcing success in the context of offshore outsourcing. This paper proposes that cultural effects should be included in evaluating the success of offshore outsourcing. Knowledge sharing and the scope of outsourcing are adopted in the base outsourcing success model from previous literature. In the extended model partnership quality is included as a mediator and organizational capability and outsourcing relationship type are also included as moderator. Finally, the integrated framework of offshore outsourcing success includes cultural factors as moderators of the relationships between outsourcing success antecedents and the success of offshore outsourcing. Reasoning for propositions, managerial implications, and future research directions are discussed.

An Approach to the Logistics Outsourcing Factors of the Korean Companies

방희석,박근식,오운열 한국항만경제학회 2009 韓國港灣經濟學會誌 Vol.25 No.4

This study aims to understand the conditions for using logistics outsourcing of Korean enterprises, present existing problems, examine factors affecting utility, and analyze the pattern of logistics outsourcing based on contract term, and to ultimately contribute to enhancing competitiveness of logistics enterprises. Through the literature survey 8 factors were identified as three broad factors of corporate strategy, corporate characteristics, and environment. Factor analysis was conducted on the bases of 155 collected data among 400 distributions for 2 months from April to May in 2008. From the result of analysis, the implication and finding can be summarized into three aspects. Firstly, Korean companies value factors relative to corporate strategies as motivating factors for logistics outsourcing. Secondly, Korean companies consider logistics outsourcing depending on how to handle customers' demands and the severity of competition. Thirdly, it was found that product and organization characteristics are perceived as more important when contract term with logistics business is longer. The implications can be observed into two aspects. Firstly once the logistics outsourcing between manufacturers and logistics companies are determined, it was verified that mutual agreement, particular contracts and periodic communications can increase the outcome. Secondly the logistics outsourcing appeared to be different depending on the level of entering to foreign market and resulted in higher performance as well. This study aims to understand the conditions for using logistics outsourcing of Korean enterprises, present existing problems, examine factors affecting utility, and analyze the pattern of logistics outsourcing based on contract term, and to ultimately contribute to enhancing competitiveness of logistics enterprises. Through the literature survey 8 factors were identified as three broad factors of corporate strategy, corporate characteristics, and environment. Factor analysis was conducted on the bases of 155 collected data among 400 distributions for 2 months from April to May in 2008. From the result of analysis, the implication and finding can be summarized into three aspects. Firstly, Korean companies value factors relative to corporate strategies as motivating factors for logistics outsourcing. Secondly, Korean companies consider logistics outsourcing depending on how to handle customers' demands and the severity of competition. Thirdly, it was found that product and organization characteristics are perceived as more important when contract term with logistics business is longer. The implications can be observed into two aspects. Firstly once the logistics outsourcing between manufacturers and logistics companies are determined, it was verified that mutual agreement, particular contracts and periodic communications can increase the outcome. Secondly the logistics outsourcing appeared to be different depending on the level of entering to foreign market and resulted in higher performance as well.

유통업체의 정보물류시스템 아웃소싱 유형과 물류성과에 관한 실증연구

유창권 한국유통과학회 2014 유통과학연구 Vol.12 No.4

Purpose – This study focused on providing strategic findings that make significant sense for companies that are looking for a future outsourcing strategy. The study analyzes the results of outsourcing in the information logistics systems field and verifies the results through experimental study of the performance delivered by logistics outsourcing types. Research design, data, and methodology – The study sample was assembled based on a random sampling method used to extract the initial 451 companies from a list of Korean distributors, wholesalers, and retailers. Following that sample process, 423 companies were confirmed by verifying their e-mail address and contacts (telephone and fax numbers), and were selected as initial research subjects. We reduced that number to 331 companies for the survey sample through telephone interviews in advance with the 423 companies that were targeted, in order to verify whether they are in the field of outsourcing of information logistics systems. The period of the survey extended from November 10, 2013 to January 10, 2014. The number of collected surveys totaled 181. We reviewed the contents of the survey responses, and reduced the number of research subjects to 175. In this study, we used a standard analysis to investigate whether there is a difference in distribution results based on different types of outsourcing information in the logistics system field and, through T-verification, we investigated whether the difference between distribution results in each group resulting from that standard analysis is statistically significant. Results – These results show that there is a difference in distribution outcome, based upon type of distribution outsourcing. In addition, we determined that they are meaningful results by confirming that, for usability and to improve the capabilities of a third-party logistics service supplier, both the choice of reasonable outsourcing types and the enhancement of various types of alliances are very important success factors. Taken together these study results, with a goal of enhancing the distribution capabilities of a Korean distributor, can be implemented to enhance management results achievable by supplying an information logistics system in the form of strategic outsourcing rather than in the form of simple outsourcing. In addition, the outcomes of logistics distributors in Korea that are using outsourcing in the logistics information systems field show high performance results in commercial endeavors in the following order: competitive, pre-competitive, non-competitive, and pro-competitive. Conclusions – This study focused on providing strategic findings. However, in the case of outsourcing in the field of information logistics systems of Korean distributors, there has been a focus on simple outsourcing rather than on strategic outsourcing; furthermore, there has been a concentration on non-competitive forms instead of pro-competitive forms, which could achieve better distribution results. This discussion is presented in more detail in the analysis results of this study.