중국기업의 글로벌소싱의 과제와 개선방안

최석범,주신전 중앙대학교 한국전자무역연구소 2022 전자무역연구 Vol.20 No.2

Purpose: As the strategic meaning of global sourcing, which is the globalization of sourcing, has emerged, many strategic approaches are being made to global sourcing. International purchases made at a strategic level are called global sourcing. Although Chinese companies' introduction of global sourcing is slower than multinational companies in advanced countries, this study aims to contribute to the revitalization of global sourcing by analyzing the current status and development of global sourcing. Composition/Logic: This paper consists of five chapters, and Chapter 1 describes the background and purpose of the study as an introduction, and Chapter 2 explains the analysis of prior research and the understanding of global sourcing. Chapter 3 deals with the current status and development stages of Chinese companies' global sourcing. Chapter 4 deals with the challenges of global sourcing of Chinese companies. Chapter 5 discusses improvement measures as a conclusion. Findings: With the globalization of Chinese companies, the introduction of global sourcing is expected to greatly contribute to the improvement of Chinese companies' international competitiveness and sustainable development, and research on global sourcing is being highlighted at the theoretical or practical levels. At the practical level, the development trend of global sourcing of Chinese companies is becoming clear. This paper derives six challenges in global sourcing of Chinese companies and suggests ways to improve them. Originality/Value: Global sourcing is a strategic management tool that enables Chinese companies to generate various profits and secure sustainable development by providing comprehensive solutions as well as purchasing functions. Therefore, this paper is creative in that it examines the development stage and current status of global sourcing of Chinese companies, derives its challenges, and derives improvement measures to solve such challenges.

일본축음기상회의 정체성과 식민지 조선의 음반소비

최혜은(Choi, Hye Eun) 한국대중음악학회 2014 대중음악 Vol.- No.14

20세기 초 일본의 선구적인 레코드 회사였던 일본축음기상회(Nipponophone Company, 약칭 일축)는, 식민지 조선에서도 1911년부터 지점을 개설하고 조선음반을 생산하는 등 음반 시장을 개척해 나간다. 일축은 일본의 민족기업이 아니라 일본에 기반을 둔 외국인의 투자에 의해 세워진 외자기업이었으며, 이들 투자자들이 경영에도 직접 참여하고 있었다는 사실은 오늘날까지 한국의 음반사 연구에서 큰 고려의 대상이 되지 못하고 있다. 따라서 이 글은 일축이 설립된 1910년경부터 콜롬비아의 자회사로의 편입이 시작된 1927년까지의 기간 동안 일축의 기업경영 방식을 고찰함과 동시에, 일축이 외자기업이라는 이슈를 극복하고 민족기업으로의 이미지 창출을 위해 일본과 조선에서 어떠한 현지화 전략을 구사했는지를 살펴보고자 한다. 이 글은 한 걸음 더 나아가 1910년대 전반기에 발행되었을 것으로 추정되는 일축의 외국 레코드 카탈로그를 토대로 일축이 과연 세계적인 메이저 회사들과는 무관하게 독립적으로 운영되던 회사였는지에 의문을 제기한다. 한편 일축이 조선에서 음반 사업을 시작한 1910년대에는 조선인들의 음반구매력이 아직 본격적인 궤도에 올라가지 못하였고, 음반의 구매 가능성이 큰 일본인들 및 외국인들이 많이 거주했던 조선의 도시들에 일축의 특약점이 위치했다는 점에 근거하여, 일축이 조선에 살고 있었던 다양한 민족을 대상으로 하는 음반산업을 구상했을 가능성을 타진해 본다. 그러한 다민족을 위한 일축의 음반유통이 조선인 음반소비자들을 당시의 글로벌한 음악문화의 소비자로 창출하는 데 기여하였다는 점도 아울러서 살펴본다. Ilbon Ch’ugŭmgi Sanghoe (Ilch’uk hereafter) was the oldest and one of the most influential record companies in the Japanese empire. In 1911, one year after Korea’s colonization, the company opened a branch office in Kyŏngsŏng. In doing so, Ilch’uk became the first record company to open in colonial Korea and the only one that produced Korean records until the middle of the 1920s. Accordingly, scholars in South Korea have generally considered Ilch’uk to be a “Japanese” company. The company history of Ilch’uk, however, challenges this assumption, since it was a foreign ‐ funded and foreign ‐ managed company from its establishment. Recognizing that Ilch’uk along with other major record companies in Japan were transnational companies is significant because it helps in un-derstanding the formative period of the Korean record industry, not only in the political context of Korea’s relations with Japan, but in the global economic context as well. In this paper, I will explore how Ilch’uk was able to take root in its markets, focusing on the company’s localization strategies, which I call “image politics.” Then, I intend to challenge the common perception that Ilch’uk was an independent company, and thereby demonstrate that it had special connections with major record companies in Europe and the U.S. even before it became Nippon Columbia. I also argue that the tar-geted consumers of Ilch’uk were not limited to Koreans, but included other ethnic groups residing in colonial Korea, especially Japanese. In doing so, I hope to illuminate that Korean modernists of the early 20th century, along with their Japanese counterparts, were consumers of the global sound culture of the era, mediated through transnational record companies.

선진국, 신흥공업국 및 신흥국 글로벌기업들의 글로벌화 결정요인의 비교연구

김주권,나원찬 한국무역연구원 2013 무역연구 Vol.9 No.7

This study compares the determinants of globalization by the groups of advanced, newly industrialized and emerging market global companies with respect to the variables of company, industry and nation-level competitiveness. Based on our analysis, globalization by advanced and newly industrialized market global companies are determined by company and industry-level competitiveness variables, respectively. However, globalization by emerging market global companies are determined by company-level competitiveness variables rather than industry or nation-level competitiveness variables. It implies that emerging market global companies has already developed their own competitiveness at the global level.

A Case Study of Hyundai Motors: Live Brilliant Campaign for Modern Premium Brand

Choi, Myounghwa,Lee, Yoonseo,Koo, Kay Ryung,Lee, Janghyuk Korean Marketing Association 2015 ASIA MARKETING JOURNAL Vol.16 No.4

As more companies become interested in global markets, it has become crucial for firms to create globalized brands whose positioning, advertising strategy, personality, looks, and feel are consistent across nations. The purpose of this study is to investigate the global branding strategy of the Hyundai Motor Company (hereafter HMC) in order to show how the company processes its branding strategy. HMC, one of the leading global companies in the automobile industry, set up its brand identity as "Modern premium", in alignment with their new slogan "New Thinking New Possibilities", in 2011. The aim of the "Modern premium" concept was to provide consumers with new experiences and values beyond their expectations. HMC wanted their consumers to think of their cars as not only a medium of transportation but as a life space, where they can share experiences alongside HMC. In an effort to conduct consumer research in 5 different nations, HMC selected "brilliant" as a key communication concept. The word "brilliant" expresses the functional, experiential, and emotional dimensions of HMC. HMC furthermore chose "live brilliant" as a key campaign message in order to reinforce their communication concept. After this decision, the "live brilliant" campaign was exhibited through major broadcast channels around the world. The campaign was the company's first worldwide brand campaign, where a single message was applied to all major markets, with the goal of building up a consistent image as a global brand. This global branding strategy is worth examining due to its significant contribution to growth generation in the global market. Overall, the 'live brilliant' global brand campaign not only improved HMC's reputation image-wise, with the 'Modern Premium' conceptualization of the brand as 'simple', 'creative' and 'caring', but also improved the consumer's familiarity, preference and purchase intention of HMC. In fact, the "live brilliant" campaign was a successful campaign which increased HMC's brand value. Notably, HMC's brand value increased continuously and reached 9 billion US dollars in 2013, leading it to reach 43rd place in the Global Brand Rankings according to the brand consulting group Interbrand. Its brand value largely surpassed that of Nissan (65th) and Chevrolet (89th) in 2013. While it is true that the global branding strategy of HMC involved higher risks, it was highly successful according to cross-nation consumer research. Therefore, this paper concludes that the global branding strategy of HMC made a positive impact on its performance. We further suggest HMC to combine its successful marketing with social media such as Facebook, Twitter, and Instagram and embrace digital media by extending its brand communication horizon to the mobile internet

4IR 시대 글로벌 아웃소싱 활용이 수출성과에 미치는 영향 연구: 국제인증관리의 조절효과

김창봉,선석기 한국통상정보학회 2024 통상정보연구 Vol.26 No.2

최근 우리 수출제조기업들은 글로벌 시장에 비즈니스 영역을 확장하면서 생산, R&D, 보관, 유통 및 물류 등 글로벌 아웃소싱을 활용하여 경쟁우위 확보를 꾀하고 있다. 글로벌 시장 진출 기업들은 글로벌 아웃소싱 활용으로 품질, 친환경 등에 관한 문제점에 봉착할 수도 있는 환경에 노출되어 있다. 이 같은 문제에 국제인증 활용 수준은 수출성과에 긍정적인 영향을 미칠 수 있을 것으로 기대할 수 있다. 본 연구의 목적은 우리나라 수출제조기업들이 글로벌 아웃소싱 활용에 관한 요인을 도출하고 글로벌 아웃소싱 활용과 수출성과에 국제인증이 중요 요인이라는 것을 분석하는 것이다. 본 연구는 한국무역협회와 대한무역투자진흥공사 등의 회원사 리스트를 활용하여 무작위로 표본 기업을 선정해 설문을 1,000부 배포하였다. 설문자료는 최종 122부를 실증분석에 사용하였으며 Smart PLS ver. 4.1 통계 패키지를 이용하여 구조방정식 모델링 검정을 시행 및 연구결과를 도출하였다. 첫째, 기술전문성과 시장접근성 요인은 글로벌 아웃소싱 활용에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 글로벌 아웃소싱의 활용은 수출성과에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 국제인증관리는 글로벌 아웃소싱 활용과 수출성과 간의 관계를 강화시키는 것으로 나타났다. In the global market, exporting manufacturing companies are utilizing global outsourcing, including production, R&D, storage, distribution and logistics, to maintain and strengthen market competitiveness. At the same time, exporting manufacturing companies in the global market may face trust issues regarding quality due to the use of global outsourcing, and international certification management can be expected to have a positive impact on the use of global outsourcing and export performance by promoting trust and partnership between companies. The purpose of this study is to identify factors related to the utilization of global outsourcing among Korean export manufacturing companies and to analyze the impact of international certification on the relationship between global outsourcing utilization and export performance. Based on a structured questionnaire, this study was conducted by randomly selecting and distributing questionnaires to a sample of companies using the lists of member companies of the Korea International Trade Association and the Korea Trade-Investment Promotion Agency. A total of 1,000 questionnaires were distributed, and 122 were used for the empirical analysis, and the structural equation modeling test was conducted using the Smart PLS ver. 4.1 statistical package. The factors of technical expertise and market access have a positive effect on the utilization of global outsourcing, and the utilization of global outsourcing has a positive effect on the export performance of export manufacturing companies, and international certification management strengthens the relationship between global outsourcing utilization and exportl performance.

글로벌 선도 종합물류기업으로의 도약을 위한 현대글로비스의 전략적 방향

권혜정 ( Hyejeong Gwon ),김대기 ( Daeki Kim ) 한국로지스틱스학회 2016 로지스틱스연구 Vol.24 No.3

2016년 현재 대한민국 최대의 종합물류기업인 현대글로비스는 2001년 설립 후 현대자동차를 중심으로 한그룹계열사의 상당량의 물동흐름을 관리하며 그 역량을 강화하고 있다. 현대자동차그룹 계열사라는 탄생배경은 현대글로비스가 짧은 기간 동안 고속 성장하는데 큰 힘이 되었음은 사실이나, 한편 글로벌 종합물류기업으로의 성장을 저해하는 요인으로도 작용하고 있다. 예를 들면, Armstrong & Associates의 글로벌 3PL 업체 50개를 선정하는 순위에서 현대글로비스는 2012년 8위, 2013년 6위를 달성했으나, 2014년에는 총 매출액의 모기업 의존도가 높다는 이유로 글로벌 3PL 선정대상기업에서 제외되었다. 따라서 현대글로비스가 글로벌 선도 종합물류기업으로 인정받고, 성장하기 위해서는 국제적인 평가 기준에도 세심한 관심을 가져야 한다. 현대자동차 계열사로서 쌓아온 자동차 전문 물류기업의 강점을 절대적으로 유지하는 한편, 공격적인 M&A를 통한 비계열사 물동량 증대를 지속적으로 이루어야 한다. 경영 및 운영관리의 방향성이 SCM적 관점의 물류효율성 증대에 있어야 함은 물론, 작금의 물리적 물동관리의 수준을 뛰어넘는 I T시스템 개선을 통한 SCM정보의 가시성과 통제력 강화를 위해 매진하여야 한다. 또한, 생산. 판매 중심의 자동차 물류영역을 협력사들의 물류시스템 개선을 도모하는 조달 물류로까지 확대하여, 현대자동차 그룹의 글로벌공급사슬 조정자로서의 역할을 수행하여야 한다. 본 사례 연구를 통하여 현대자동차계열 종합물류기업으로서 현대글로비스의 강점을 분석하고, 글로벌 역량을 갖춘 종합물류기업으로 성장하기 위한 전략적 방향성을 제언하고자 한다 . Hyundai Glovis, one of the largest logistics companies in South Korea in 2016, founded in 2001. Hyundai Glovis is strengthening its market position playing a significant role of transporting a large volume for Hyundai Motor Group. It can not be denied that the background as one of the affiliates of Hyundai Motor Group, led Hyundai Glovis to grow rapidly over a short period of time. On the other hand, it has been the factor that inhibits the growth as the true global logistics company. For example, Hyundai Glovis, which claims to be a global logistics company, ranked the 8th place in 2012 and the 6th place in 2013 on the list of Armstrong & Associates, which selects the top 50 global 3PLs on an annual basis. However, it was not selected as the candidate for the 2014 list of Armstrong & Associates, because the dependence rate on the parent company was excessively high. Hyundai Glovis needs to pay close attention to the global standards in order to be recognised and grow into a true global top logistics company. While maintaining its core competency as an affiliated company of Hyundai Motor Group, Hyundai Glovis has to increase the non-affiliated trade volume by aggressive M&A. The orientation of operations management will have to be in increasing efficiency of SCM logistics perspective. Also, Hyundai Glovis has to strive to reinforce the information visibility and control through the system innovation beyond the level of present physical logistics management system. In addition, Hyundai Glovis should strengthen its role as a supply chain coordinator by expanding the production and sales logistics management to procurement logistics management that promotes the improvement of supplier`s logistics systems. Through this case study, we analyze the specific strengths of the Hyundai Glovis as an affiliated logistics company of Hyundai Motor Group and develops strategic direction for growth as a global top logistics company with strong competencies.

환율변동이 우리나라 외항선사의 수익성에 미치는 영향에 관한 연구

양혁준 ( Huck Jun Yang ),이기환 ( Ki Hwan Lee ),김명희 ( Myoung Hee Kim ) 한국해운물류학회(구 한국해운학회) 2015 해운물류연구 Vol.31 No.2

본 연구는 2002~2013년 기간 중 총 55개 국내 외항 해운기업의 매출액영업이익률에 환율변동이 미치는 영향을 전체기간, 글로벌금융위기 이전기간(2002~2007), 글로벌금융위기 이후 기간(2008~2013)으로 분류하여 분석하였다. 분석 결과 해운산업 또한 전체 제조기업을 대상으로 한 대다수의 연구와 마찬가지로 환율상승이 해운기업의 수익성에 정의 영향을 미치는 것으로 밝혀졌다. 하지만 글로벌 금융위기 이전 기간의 경우는 환율변동률 추정치가 유의적으로 나타났으나 전체기간과 글로벌금융위기 이후 기간과는 상반되게 환율의 상승으로 인한 수익성이 부의 관계를 보이고 있다. 이러한 결과는 해당 기간의 경우 해운산업의 최고 호황기로 인해 영업이익의 증가에도 불구하고 원/달러 환율의 지속적인 하락으로 인한 것으로 분석된다. This study investigates the impact of exchange rates fluctuation on Korean ocean-going shipping firm``s performance during the period of 2002~2013 through comparing pre-global financial crisis period(2002~2007) with post-global financial crisis period(2008~2013) using 55 firms. In order to examine the change of the operating income to sales of Korean ocean-going shipping companies according to exchange rates fluctuation, non-operating profit and loss were excluded in this study. Company``s operating margin measured by the operating income to sales is used as a dependent variable and the exchange rate fluctuation is employed as a major independent variable. Utilizing panel data on Korean ocean-going shipping companies, the impact of exchange rates fluctuation on the profit of shipping companies will be empirically examined. The important results of this empirical analysis are as follows. First, this study reveals that the operation performances of Korean ocean-going shipping companies was improved according to the appreciation of Korean Won/US dollar exchange rates between 2002 and 2013 and during the post-global financial crisis period(2008~2013). These results were in line with the findings of several other studies regarding the manufacturing enterprises. Second, it is found that the findings during the pre-global financial crisis period(2002~2007) are different from the results of the whole period and post-global financial crisis period. That is, during the super-cycle period(2003~the first half of 2008), despite of the fall of Korean Won/US dollar exchange rates, operating margin of Korean ocean-going shipping companies was increased continuously. This different result could be explained by super-cycle in shipping industry to have shown the peak in the shipping business. Third, comparing to the period of post-global financial crisis, the whole period shows that significance level is lower and regression coefficient estimate of Won/US dollar exchange rate variable become smaller. This means that the impact of the exchange rate change on operating margin of Korean ocean-going shipping companies during the post-global financial crisis is greater than the whole period. This result could be explained because of the rapid increasing of the exchange rate since the second-half of 2008. That is, the exchange rate of Korean Won to US dollar was fallen continuously, however, since the global crisis of 2008, the greater changes of exchange rate would have an impact on the operating margin of Korean ocean-going shipping companies. Lastly, the coefficient of seaborne trade(SBT) which is one of the explanatory variables is found to be significant. This could be interpreted as a result that the company``s profitability is improved by the increasing in SBT. Additionally, both tonnage(TON) and total debt/total asset(DEBT) are also significant with showing negative signs. This could be explained by the increasing in the SBT and DEBT to have made the profitability of the company decrease. However, during the pre-global financial crisis period, the coefficient of TON showed a positive sign. This might be explained that in spite of the increasing of the tonnage, the operating profit of the shipping companies has been increased consistently in this period.

글로벌 기업의 화상회의 활용에 관한 기초연구

정유경(Chung You-Kyung),황혜진(Hwang Hae-Jin) 한국비서학회 2009 비서·사무경영연구 Vol.18 No.1

21세기는 정보통신 산업이 발달하여 1인 1PC의 유비쿼터스 시대가 되었고, 기업은 글로벌화와 더불어 빠른 의사결정과 비용절감이라는 과제를 동시에 해결할 수 있는 화상회의를 도입하였다. 국내에서는 LG, 삼성, 포스코, 현대 등 제조업, 기간산업 중심으로 화상회의를 도입하여 글로벌 업무효율 극대화를 추구하고 있으나 화상회의 자체에 대한 학문적 연구가 전무하여 화상회의에 대한 기초연구가 요구된다. 본 연구의 연구 문제는 세 가지로, 첫째 글로벌 기업의 화상회의 인식과 사용실태의 조사, 둘째, 국외 국내간의 기업 내외적인 회의 수단으로서 화상회의의 만족요인 및 불만족 요인 파악, 셋째, 글로벌 기업들의 전 세계와 국내에 퍼져있는 각 지점 간 의사소통 수단으로서 화상회의의 국외 및 국내의 효율적인 활용안 제시를 기초로 한다. 연구 대상은 LG그룹과 삼성그룹의 임직원 300명을 대상으로 설문조사 및 심층 면대면 인터뷰를 실시하였다. 연구결과로는 첫째, 화상회의의 사용 실태 파악으로 현재 시설 수가 부족하며, 시설의 수준 또한 글로벌 수준에 미치지 못하는 것으로 나타난다. 또한 국내/국외 회의에서는 국내 회의보다 국외 회의에 화성회의가 활용되고 있다. 둘째, 국내/국외간 화상회의의 만족요인과 불만족요인은 거의 동일하게 나타났다. 셋째, 효율적인 활용방안의 제안 분석결과는 국내/국외 화상회의에서 네 가지 요인의 개선으로 나타났다. 즉 화상회의 설비관련, 화상회의 품질관련, 화상회의에 관한 홍보/교육관련, 전사적 차원 관련으로 나뉜다. 본 연구는 글로별 기업의 화상회의 활용 연구에 대한 기초 자료로서 국내 글로벌 기업의 화상회의 활용 실태를 바탕으로 하여 화상회의의 기업내 중요성을 인식시키고 화상회의 불만족 요인과 만족요인을 밝혀내며, 글로벌 기업 내 화상회의 활용을 위한 방안을 제시하는데 그 의의를 찾을 수 있다. Globalization has driven business across international boundaries. As such cross-nation business requires communication, video conference has become a core business tool in the global business world. However, research on video conference usage is scarce, yet video conference is a mandatory communication tool in the global companies in Korea. The purposes of this study are as follows. Firstly, to identify current video conference usage in global companies of Korea. Secondly, to identify the satisfaction and dissatisfaction factors of video conference usages. Thirdly, to propose feasible solutions to enhance the effective video conference usage in global companies. Surveys and focus group interviews are used as research tools. To recognize the validity of qualitative research methods, focus group interviews were conducted with 12 employees who have experienced video conference in global companies. Also, open-ended questions were answered by 120 respondents in survey. Firstly, current video conference usage is perceived poor in its usage rate and equipment. Secondly, the quality of video conference is perceived as the most serious dissatisfaction factor with 60.00% in international video conference usage of global conference. Thirdly, based on the answers from interviewees, four solutions were obtained to enhance the video conference usage in both international and national. Eventually, the video conference is doing the core role in global companies as a communication tool. This study can provide global companies with the right direction to enhance their video conference competency to take a leading role in the global business world.

전략물자 무역환경에 따른 글로벌기업의 글로벌 컴플라이언스에 관한 연구

최춘호(Choi Choon Ho) 한국무역상무학회 2008 貿易商務硏究 Vol.39 No.-

  On the stage of an international trade with well-developed transportation, communication system and proliferation of free trade, global companies who are eager to sustain business growth by cutting cost and pioneering new market are facing a new challenge named "Global Compliance" of business transparency, export and import regulations, and potential international business environment.<BR>  The purpose of a global compliance is to monitor and regulate a company"s trade activities to reduce the risk of transactions that might violate relevant countries" laws, regulations, or standards.<BR>  After the 911, for strengthening the non-proliferation of the export control goods, UNSCR1540(United Nations Security Council Resolution 1540(2004)) was declared in order to enforce the members to adopt the rules in the resolution into their national laws and regulations.<BR>  Companies does not realized that they need to get rid of the risks because they underestimate the importance of international security, caused by their careless management. That is why currently the export control program is not fully observed by the most. Lack of awareness for the export control and the poor system of each members could be the reason for this unstable operating status.<BR>  With this background, this thesis will study on the meaning of export control, schemes for companies to recognize its importance and governmental guideline to support global companies.

한국 글로벌 바이오기업의 경쟁력: 제약바이오산업을 중심으로

이윤,권율,마진희 한국상품학회 2023 商品學硏究 Vol.41 No.6

이 연구는 제약바이오산업 분야에서 글로벌바이오기업들의 경쟁력을 평가하고 한국 기업들을 위한 시사점을 도출하는 데 목적을 둔다. 750개 글로벌 제약바이오기업의 노동과 자본 대비 수익 창출의 효율성을 비교 분석한 결과, CCR, BCC 및 Scale 효율성 점수가 모두 1이어서 기업 경영이 전반적으로 효율적인 제약바이오기업은 총 16개로서 의약품군이 특화되고 한정된 분야의 치료제를 전문으로 한다는 특징이 나타났다. 반면, 매출액과 시가총액 기준으로 규모가 큰 제약바이오기업은 운영이 효율적이지 않은 것으로 나타났다. 군집분석 결과, 시가총액 기준 글로벌 상위 10대 제약바이오기업 중에서는 4개가 기술구조가 매우 효율적인 군집4에 속하여 글로벌 빅파마들의 기술의 생산성이 매우 높음을 알 수 있다. 절단회귀분석 결과, 기업의 순이익률은 전체효율성, 순수기술효율성 및 규모효율성 등 모든 운영효율성에 통계적으로 유의한 正의 영향을 미치는 것으로 나타났으나, 기업의 시가총액은 전체 효율성에는 영향을 미치지 않으며 규모 효율성에는 負의 영향을 미치는 것으로 드러나서, 효율성 향상을 위해서는 성장성보다는 수익성 개선에 초점을 맞추는 운영전략이 필요함을 시사한다. 한국의 글로벌 제약바이오기업 중 대다수인 2/3는 기업의 규모는 매우 효율적이나 기술구조가 매우 비효율적인 군집3에 속하는 것으로 나타났다. 한국의 제약바이오기업들이 규모의 확대를 통한 효율화는 글로벌 기업들에 비하여 상대적으로 우위에 있는 만큼, 향후 규모의 확대보다는 투입 대비 산출을 효율적으로 높이는 기술구조의 개선에 초점을 맞출 필요가 있음을 시사한다. 절단회귀분석에서 드러났듯이, 한국의 제약바이오기업들도 성장성보다는 수익성 개선에 우선순위를 둘 필요가 있으며, 사업 규모를 무분별하게 확장하기보다는 핵심역량이 발휘되는 제한된 소수 분야에 초점을 맞추는 운영전략이 요구된다. This study aims to evaluate the competitiveness of global biopharmaceutical companies and draw implications for the competitiveness of Korean companies. According to a comparative analysis of 750 global biopharmaceutical companies, only 16 companies has CCR, BCC, and Scale scores of 1, showing that corporate management was overall efficient, which specialized in limited drugs and field of treatments. While the biopharmaceutical companies, which are large based on sales and market capitalization, are found to be inefficient in operation. As a result of cluster analysis, four of the top 10 global companies by market cap. belong to cluster 4, which has a very efficient technology structure, suggesting that the technology productivity of global Big Pharma is very high. Censored tobit regression shows that a company's net profit rate has a statistically significant effect on all operational efficiency, including overall efficiency, pure technology efficiency, and scale efficiency, but company's market capitalization does not affect overall efficiency and has a negative effect on scale efficiency, suggesting that an operating strategy focused on improving profitability rather than growth is needed to improve efficiency. The majority of Korea's global biopharmaceutical companies, two-thirds, are found to belong to cluster 3, which is very efficient in size but has a very inefficient technology structure. As Korea’s companies are relatively superior to global companies in terms of efficiency through scale expansion, it is necessary for them to focus on improving the technology structure that efficiently increases output compared to input rather than expanding scale in the future. As tobit regression reveals, Korea's biopharmaceutical companies also need to prioritize profitability improvement rather than growth, and focus their operating scope on a limited number of areas where their core capabilities are exercised.