화훼시장 경매에 대한 행위자-연결망 이론적 접근

진보라,김은성 한국과학기술학회 2019 과학기술학연구 Vol.19 No.2

Built upon ethnographic method such as participant observation and in-depth interview, this study analyzes the material culture of electronic flower auctions at Yangjae Flower Market. From the viewpoint of Actor-Network Theory(ANT), this research examines how human actors like dealers and auctioneers interact with nonhuman actors such as market devices and these interactions form networks called "agencement." This research is focused on three main objectives: first, to study how the performance of auctions – i.e. the interactions between auctioneers and dealers - change in the wake of new market devices in the auctions; secondly, to look into what changes artifacts bring to the social relationships between auctioneers and dealers; lastly, to analyze the influence of new market devices on auction price in the market. The results of this research are as follows. First, the appearance of new market devices generates changes in the performance of auctions, which means the change of 'agencement' of flower auctions. Direct interactions between auctioneers and dealers turned into indirect interactions through new market devices. Moreover, the changes in the agencement brought changes to the identity of auctioneers and dealers. Secondly, the new agencement caused by the inflow of new market devices formed the trust between the devices and human actors, which gave rise to the trust in electronic auction and in counterpart actors as well. In addition, new market devices lowered direct interactions between auctioneers and dealers and thus made more equal relationships between the two than before. Lastly, market devices like trading screen reduced the leverage of auctioneers by providing dealers with bidding information previously possessed by auctioneers much openly and dealers were able to decide auction prices in more reasonable and dispassionate manner. Economic agency, power, trust, price, and information in the market is material and sensory. 이 연구는 참여관찰과 심층인터뷰 등 문화기술지 연구방법을 통하여 양재화훼시장에서 이루어지는 전자경매거래의 물질문화를 분석하였다. 행위자-연결망 이론에 기초하여 중도매인 그리고 경매사와 같은 인간행위자와 시장기기(market devices)와 같은 인공물 간의 감각적, 물질적 상호작용이 어떻게 일어나며, 이를 통하여 그들 간의 네트워크, 즉 아장스망(agencement)이 어떻게 형성되는 지에 대해 분석하였다. 본 연구의 연구결과는 다음과 같다. 전자경매에 따른 새로운 시장기기의 출현으로 인하여 경매 퍼포먼스의 변화가 일어났다. 중도매인과 경매사 간 직접적인 상호작용은 축소되고 시장기기를 통한 간접적인 상호작용은 증가되면서 아장스망이 새롭게 형성되었다. 이러한 아장스망의 변화로 인하여 첫째, 젊은 중도매인 혹은 여성 중도매인의 경매 참여가 과거에 비해 보다 더 용이해졌다. 두 번째, 시장기기에 대한 경매참여자의 신뢰가 상대편 행위자에 대한 신뢰를 가져오고 결국 전자경매에 대한 신뢰로 이어진다. 나아가 시장기기는 중도매인과 경매사간의 직접적인 상호작용을 줄임으로써 계층적이었던 중도매인과 경매사 간의 관계를 보다 동등한 관계로 변화시켰다. 마지막으로 거래 전광판은 경매사가 독점했던 거래현황정보를 중도매인들에게도제공함으로써, 경매가격에 대한 경매사의 영향력은 보다 감소시켰고, 경매 라운드간 낙찰가격의 상관관계는 보다 증가되었다. 결국 시장 참여자들의 행위력, 권력, 신뢰 그리고 가격및 정보들은 물질적이며 감각적이다.

Analysis and Improvement Plan of Cultivation and Postharvest Management Status of Cut Chrysanthemum Farms in Korea

Yong Seung Roh,Yong Kweon Yoo 한국화훼학회 2018 화훼연구 Vol.26 No.4

본 연구는 국내에서 절화국화를 재배하고 있는 27개 농가를 선정하여 시설과 재배현황, 수확 후 관리 및 유통 실태를 조사하였다. 재배농가들의 60%는 PE필름 비닐하우스에서 토양 관비재배 방법으로 절화국화를 재배하고 있었으며, 전남과 부산은 스탠다드 국화를 주로 재배하고 있었다. 자가채취 또는 업체에서 구매한 삽수를 플러그 육묘하여 발근묘를 생산하고 있었으며, 전남지역에서는 주로 재배상에 직접 삽목하고 있었다. 절화국화를 수확한 후 전처리로 열탕처리 또는 수돗물로 물올림을 실시하는 농가가 66.6%로 나타났다. 예냉은 70.4% 농가에서 실시하지 않았으며, 예냉하는 농가들은 주로 2~4℃에서 실시하고 있었다. 절화국화를 수확한 후 유통 물량을 조절하기 위해 70.4%의 농가에서 저장을 하고 있었으며, 2~4℃에서 48시간 이상 저장하고 있었다. 절화국화를 출하 전에 주로 개인별로 선별하고 있었으며, 일부 수출 농가에서만 공동선별을 하고 있었다. 유통에 있어서 모든 농가들은 국내로 출하하고 있었으며, 이들 농가 중 44.4%는 수출을 겸하고 있었다. 국내 시장으로 출하하는 경우, 63.0%의 농가에서 화훼경매장을 이용하고 있었다. This study was conducted to investigate the facilities, cultivation, postharvest management, and distribution status of 27 cut chrysanthemum farms in Korea. The 60% of farms have cultivated the cut chrysanthemum using soil fertigation system in the PE plastic house. In Jeonnam and Busan provinces, Sstandard type of chrysanthemum was cultivated mainly than spray type of chrysanthemumJeoas. Most farms have been producing the rooted cuttings by plug system using cuttings self-propagated or purchased from the company, but farms in Jeonnam have been planting cuttings directly on cultivation bed. And the 66.6% of cut chrysanthemum farms have been pretreating with dipping in hot water or tap water after harvesting. Precooling was not performed on 70.4% of the farms, and precooling farms have been mainly conducted at temperature of 2 - 4℃. After harvesting, 70.4% of the farms stored the cut flowers at 2 - 4℃ for more than 48 hours to control the distribution volume. Cut chrysanthemum was graded mainly by individuals before distribution, and some export farmers have been conducting the cooperative grading. In distribution, all farms have distributed the cut flowers to the domestic markets, and 44.4% of these farms have been also exporting. The 63.0% of farms d istributed to domestic market have been trading with flower auction sites.

화훼도매 온라인 거래처리 시스템을 통한 유통경로 개선방안 연구: (주)플로마켓 사례

이승창,안성혁 한국유통과학회 2010 유통과학연구 Vol.8 No.1

The ICT(information & communication technology) led to a dramatic change of floral distribution service, a phase of competition between wholesales and retail stores, and distribution channels in floral industry. It was expected that a role of the intermediaries in this industry would have reduced due to the improvement of transaction process by ICT. However, the ICT made to overcome a regional limit of the floral retail distribution service leading to an increase in sales and enlargement of the stores. And even it made possible to bring out another type of intermediaries such as private associations. This case study focuses on what kinds of efforts the floral wholesale distributors have made to enable a distribution process more smoothly between the wholesale distributors and retail stores through the information system, and what the failure factors in adopting the information system have been. This paper is also to examine how the wholesale distributors have changed themselves to gain dominant positions in distribution channels. As a result of the study, it was found that the intermediaries mostly failed in successfully achieving the distribution channel innovation through the information system because of several main reasons. FLOMARKET Inc. tried to innovate a distribution channel to obtain high quality goods through consolidating a wholesale distribution market in that segregated both floral joint market from free markets. after implementing the information system with consideration of the failure factors, FLOMARKET Inc. was able to minimize goods in stock and make a major purchase of various goods. In addition, it made a possible pre-ordering process and an exact calculation of purchasing goods so they could provide their products with market price in real time, which helped for the company to gain credits from their customers. Also, FLOMARKET Inc. established the information system which well suited to its business stage in order to deal with a rapidly changing distribution environment. It's so obvious that the transaction processing system of FLOMARKET Inc. definitely helped to share information among traders more seamlessly and smoothly in realtime, standardize goods, and make a transaction process clearer. Besides, the transaction information helped the wholesale distributors and retail stores to make more strategic decisions in their business because through the system they enabled to gather the marketing intelligence information more easily and convenient. If we understand that the floral distribution market is characterized by the low IT- based industry, it's worth to examine a case study proving that the information system actually increases the productivity of the transaction process in the floral industry.

절화 장미 품종의 화색의 변화 추이

변미순,장꽃님,김정숙,김미진,김규원 한국화훼산업육성협회 2005 화훼연구 Vol.13 No.4

절화 장미 품종과 화형의 변화 추이

변미순,장꽃님,김정숙,김규원 한국화훼산업육성협회 2006 화훼연구 Vol.14 No.4