Changes of Management Strategy of E-Business Firms in comparison with Logistics Firms

Jin-ho Oh(오진호),Jung-eun Kim(김정은),Su-han Woo(우수한) 한국국제상학회 2018 國際商學 Vol.33 No.1

Purpose : Recently, there is increasing competition between E-business and logistics companies as E-business companies tend to provide in-house logistics service. This paper aims to examine phenomena that E-business firms expand their business area to logistics function. Research design, data, methodology : This study adopts a multi-dimensional scaling to categorize E-business and logistics Firms transportation industries based on their financial performance. Results : The results suggest that the distinction between E-business and logistics companies has became blurred since 2015 whereas it was rather clearly categorized before. Conclusions : More E-business companies provide in-house logistics in combination with their online retailing. This trend leads E-business firms to becoming business platform integrating E-business with logistics functions. E-비즈니스 기업들의 사업 영역이 점차 다변화하면서 유통에서 물류 서비스까지 확장되고 있다. E-비즈니스 기업들은 자체물류 서비스를 제공함에 따라 기존 물류 기업들과의 경쟁이 일어나고 있다. 본 논문은 E-비즈니스 기업들의 사업영역이 물류 산업 영역으로 확장되고 있는 현상을 살펴보고 새로운 관점에서 E-비즈니스 기업들을 정의하고자 하였다. 분석 방법으로 E-비즈니스 기업과 운수업 산업 간의 비교와 물류기업 간 다차원척도법을 이용하여 분석하였다. 분석결과 2014년에는 E-비즈니스 기업과 물류기업 간 업종의 구분이 뚜렷하게 나타났으나, 2015년 이후부터는 구분이 희미해지고 점차 유사하게 변하고 있는 것으로 나타났다. E-비즈니스 기업들이 제품 관리, 배송 등 전 공급사슬을 관리함에 따라 ‘E-비즈니스 물류기업’ 으로 새롭게 진화하고 있다.

e-Business Demand Education 분석에 따른 전문계고 Curriculum 연구

안재민(Jae-Min An),박대우(Dea-Woo Park) 한국컴퓨터정보학회 2009 韓國컴퓨터情報學會論文誌 Vol.14 No.8

산업별 필요인력의 수급 불균형과, 직업교육기관의 Skill Mismatch로 산업체가 요구하는 전문기술 인력 수급이 어려운 실정이다. 산업체는 학교졸업자를 현장에서 재교육하고, 산업특성에 맞는 기술을 습득하여야만 생산성을 향상 시킬 수 있다. 본 논문에서는 산업체가 요구하는 Demand Education을 수용하고, e-Business 분야에서 특성화 전문계고 Curriculum을 작성하는 연구이다. e-Business 산업분류 및 직종분류를 파악하고, e-Business 교육에 대해 산업체에서 요구하는 지식과 Skill 수준을 파악하고 그 수요를 조사하고 분석한다. 기반산업, 지원산업, 활용산업별로 조사된 e-Business Curriculum을 학습에 적용하고, 산업체의 Demand Education 계고 e-Business Curriculum의 기본 모델과 학과별 Curriculum을 제시하고, 산업체 요구의 e-Business 교육을 통한 생산성 향상을 통한 국가 발전에 기여하고자 한다. It is difficult that expertise human supply and demand for industry requires by imbalance of industry necessity human and profession organs of education's Skill Mismatch. Industry can prove productivity though reeducate school graduation person in spot and master correct technology in industry special quality. This paper is research that accommodate Demand Education that industry requires and make out full text caution Curriculum Specializing Vocational High School in e-Business field. Analysis e-Business industrial classification and occupational classification. Analysis knowledge and technological level that require in industry about e-Business education and investigate and analyze the demand. Base industry, Support industry, Apply e-Business Curriculum that is examined by practical use industry to learning, Do to estimate satisfaction about Demand Education Curriculum of industry and confirm Success special quality with research and investigation and application wave. Suggested for e-Business Curriculum's basis model in this paper and school subject Curriculum. Wish to contribute in nation development through productivity elevation through e-Business education of industry request.

차세대 e-비즈니스 표준화 추진전략

김동수 한국정보화진흥원 2002 정보화정책 Vol.9 No.1

With the aim of finding new business opportunities and improving enterprises productivity, more and more companies all over the world are transferring from traditional off-line business into e-business environment. In Korea, e-business markets are growing fast based on the worldclass high speed communication network infrastructure. Organizations using heterogeneous trading systems require standardized e-business environment to do their business electronically. Developing e-business solutions and implementing e-business systems without considering standards can prevent proliferation of e-business, because they may cause interoperability problems. IT firms of USA and Europe is leading standardization process in e-business fields to keep their competitiveness and preoccupy future e-business market. In Korea, it is hard for domestic firms to participate in the international discussions related with e-business standard actively as the technology level of e-business is still backward. In addition, it is a fact that the importance of e-business standard is not perceived fully. In order to overcome this situation and perform e-business standardization in an efficient way, implementation strategy for the next generation e-business standardization is urgently needed. In this paper, an architecture of various e-business technologies has been identified. And then the present conditions and problems of each technology area are analysed. Finally, it presents five implementation strategies that could be helpful for our nation to catch up with advanced countries and jump into e-business leader. 전 세계적으로 새로운 사업기회의 창출과 기업의 생산성 향상을 위해 e-비즈니스가 급속히 확산되고 있으며, 국내에서도 세계 수준의 초고속 정보통신 인프라를 바탕으로 e-비즈니스 시장이 급속히 성장하고 있다. 서로 상이한 시스템을 사용하는 조직들이 원활히 e-비즈니스를 수행하기 위해서는 무엇보다도 표준화된 e-비즈니스 환경이 구축되어야 한다. 표준을 제대로 고려하지 않고 솔루션을 개발하여 e-비즈니스 시스템을 도입하는 경우 상호호환성 문제가 발생하여 e-비즈니스의 활성화를 저해할 수 있다. 미국, 유럽 등의 선진 기업들은 세계 시장에서의 경쟁우위 유지와 미래시장 선점을 목표로 e-비즈니스 분야의 표준화를 주도하고 있다. 국내 기업들은 e-비즈니스 기술 수준이 낙후되어 있어 국제 표준 논의에 주도적으로 참여하지 못하고 있으며, 표준화의 중요성에 대한 인식 수준도 낮은 것이 현실이다. 본 논문에서는 효과적인 e-비즈니스 표준화 작업의 수행하기 위한 차세대 e-비즈니스 표준화 추진 전략을 제시하였다. 우선 e-비즈니스 기술 체계를 제시하고, 각 분야별 표준화 현황과 문제점을 분석하였다. 또한, 우리나라가 e-비즈니스 분야의 국제 경쟁에 뒤떨어지지 않고, 차세대 e-비즈니스 선도국가로 도약하기 위한 5대 e-비즈니스 표준화 추진전략을 제안하였다.

e-Business 개념의 확장과 산업 구조적 접근 -통신사업자를 중심으로-

김문수 ( Moon Soo Kim ),허홍석 ( Hong Suk Hu ),박용태 ( Yong Tae Park ) 한국인터넷비즈니스학회 2001 인터넷비지니스연구 Vol.2 No.2

기업의 e-Business성과 결정요인으로서의 e-Transformation 메커니즘에 관한 연구

박재찬,조동성 한국전략경영학회 2009 전략경영연구 Vol.12 No.2

Firms are being forced to adapt to a new economy and create value in e-Business environment. To gain and sustain competitive advantage under e-Business environment, companies have tried to understand what successful e-Business companies are. According to the contingency theory, performance of the firm are explained in three approaches - content, contextual, and process. Existing studies on e-Transformation have emphasized content approach. In this study, e-Transformation Mechanism is suggested to a main factor on e-Business performance. In addition to traditional view, interaction of antecedents to e-Business performance are also suggested. Research variables are as follows. As antecedents to e-Business performance, commitment of CEO to e-Transformation, involvement of employee to e-Transformation, support pressure of e-Business, customer pressure of e-Business, and IT resources are conceptualized and analyzed. Research sample are extracted from KEBIX 2006 databases. 342 firms are used to test hypothesis. In empirical result, e-Transformation Mechanism is the most important variable to e-Business performance. Details of the study are as follows. Internal e-Transformation Mechanism is a positive relationship with customer satisfaction and external e-Transformation Mechanism is a positive relationship with firm's efficiencies. In conclusion, with building internal and external e-Transformation Mechanism, e-Business performance - customer satisfaction and firm's efficiencies - can be improved. 인터넷이 보편화 되면서 기존 기업의 e-Transformation이 증가하고 있다. 기존 연구를 살펴보면 기업의 e-Transformation에 영향을 주는 요인은 크게 선행요인, 상호작용 요인, 그리고 과정요인의 3가지로 구분해 볼 수 있는데 지금까지는 선행요인만 지나치게 강조된 경향이 있다. 본 연구에서는 첫째, e-Transformation에 대한 선행요인으로서 최고경영자의 몰입, 조직구성원의 참여, 고객압력, 공급자 압력, IT자원의 영향과 둘째, 이들 선행요인들간의 상호작용이 e-Transformation에 미치는 영향에 대해 통합적인 분석을 시도하였다. 한국전자거래진흥원의 KEBIX 데이터베이스를 활용하여 342개 기업을 통계분석한 결과 e-Transformation Mechanism이 기존 기업의 e-Transformation에 가장 유의미한 영향을 미치는 것으로 나타났다. 구체적으로 구매 및 조달, 판매활동과 관련된 외부 e-Transformation Mechanism은 고객만족에, 내부운영과 지원활동을 묶은 내부 e-Transformation Mechanism은 내부효율성에 유의미한 영향을 주는 것으로 분석되었다. 이로써 e-Transformation과 관련해 기존에 중요시 되었던 선행요인 외에 상호작용 요인과 과정요인의 영향력과 중요성을 추가로 밝혔으며, e-Transformation Mechanism의 구축을 통해 고객만족과 내부효율성 모두를 향상시킬 수 있다는 실무적 시사점을 줄 수 있을 것으로 판단된다.

웹교통량을 이용한 한국과 일본 e-비즈니스 기업의 가치결정 요인 연구

이제경,염동호 한국동북아경제학회 2004 동북아경제연구 Vol.16 No.3

The main purpose of this study is to confirm the possibility of web-traffic that affects e-business firms in Korea and Japan as the value drivers and to analyze effectiveness of web-traffic on the value of e-business firms as time goes by. For this purpose, the web-traffic was used as a major factor to the value of e-business firms, and it was investigated for the influences on the value of firms. Also, for analyzing the time effects, the financial information and the web-traffic of e-business firms registered at KOSDAQ (Korea) and JASDAQ (Japan) for the past 4 years (2000~2003) were used to evaluate and to analyze those factors to affect the value of e-business firms annually. Using the meaning of multiple regression methodology based on the financial information and the web-traffic from 25 Korean e-business firms and 24 Japanese e-business firms, the results are as follows: Differ from the non e-business firms, the regression analysis about the value of e-business firms is more progressed with adding web-traffic as a factor than considering financial information only. Besides, 4 factor of web-traffic (number of unique visitor, number visit, page view and site duration visit) was verified as a value diver to explain intrinsic value of e-business firms. Some distinguished facts were studied particularly in the case of Japan that the value of e-business firms was more increased with the site visit duration than with number of visitors. On the other hand, the efficient result of the affection from web-traffic with time change for e-business firms was not obtained on annual regression analysis (2000-2004).

차세대 e-비즈니스 표준화 정책방향

오현목 ( Hyun Mok Oh ) 한남대학교 과학기술법연구원 2006 과학기술법연구 Vol.11 No.2

In general, e-business means electronic enterprise activities supported by the various internet information technologies on the whole. Recently, e-business related activities have been extremely activated by the help of the increased internet diffusion and utilization, which has created new e-business enterprise values. Domestic diffusion of e-business key technologies has been successfully drived by the government from the year 2002. Because new e-business paradigms however will be evolved to mobile and ubiquitous environments, we need to aggressively cope with this changes in order to firmly stand on tiptoe as a new next-generation e-business leader. First of all, e-business fundamental technologies which have been developed and standardized by the government and domestic related enterprises should be highly matured and applied to new application areas. And then, we should be evolved to emerging e-business environments such as mobile and ubiquitous businesses using new related information technologies such as Web Services. Finally, new e-business key technologies which can support emerging e-business environment should be developed and localized in order to be one of the next-generation e-business world leaders. In this paper, we present e-business technology trend and market status, and propose the next-generation e-business technology items which should be domestically developed and standardized according to the changes of e-business paradigm. And these items will be an important material for making a next-generation e-business government policy.

E-business 발전단계와 전략

김성호,방호열 국제무역학회 2003 국제무역연구 Vol.9 No.1

최근에 인터넷은 상업적인 수단으로써 그 중요성이 증가함으로써 기업들은 E-business를 빠르게 채택하게 되었다. 본 연구는 E-business를 채택하고 있는 기업이 그 발전단계가 상이하다고 보고 이를 탐색적인 차원에서 분석하고 한다. 이를 위해서 E-business의 발전단계와 E-business의 전략을 제시하였다. 이와 동시에 E-business의 발전단계와 전략과의 관계를 분석함으로써 현재 기업들이 채택하고 있는 E-business가 전략과는 어떠한 관계를 가지고 있는지를 파악하고자 한다. 이상의 목적을 달성하기 위하여 본 연구는 E-business를 채택하고 있는 기업들을 대상으로 설문조사를 실시하였고 수집된 자료를 군집분석과 ANOVA를 이용하여 분석을 실시하였다. 실증분석결과는 본 연구에서 제시하고 있는 E-business의 발전단계에 따라서 조사된 기업들 분류할 수가 있었다. 이렇게 분류된 기업들을 이용하여 E-business 전략과의 관계를 파악한 결과는 E-business 의 발전단계가 높은 기법일수록 더 높은 수준의 전략을 동시에 추구하고 있는 것으로 나타났다. In the last few years, the Internet has emerged as an important medium of commerce. Firms rapidly adopt E-business. As finns evolve, they pass through stage of E-business development. In this paper we propose E-business development stages and strategy. The relations between E-business stage and strategy is proposed. To test the relations survey research is conducted. Data gathered from Korea Manufacturing finns that adopted E-business. To analyze the data used Cluster analysis and ANOVA. The empirical results show that firms classify into groups as E-business development stages, it relates E-business strategy. It implies that the higher E-business development stages adopt the higher E-business strategy.

e-Business환경 하의 전략적 공급사슬관리 : 수요 특성에 따른 구매전략

김경재,김남균 국제e-비즈니스학회 2005 e-비즈니스 연구 Vol.6 No.1

공급사슬관리는 많은 연구자들에 의해 연구되어 왔지만 인터넷의 보급과 함께 등장한 e-Business와 공급사슬관리를 결합한 e- SCM에 대한 연구는 아직도 부족한 실정이다. 본 논문에서는 기업간 거래인 B2B를 중심으로 한 e-Business를 살펴보고 공급사슬관리에 어떠한 영향을 미치는지에 대하여 고찰한다. 보다 구체적으로는 수요 분포의 특성에 따른 부품구매자의 전략에 대해 살펴볼 것이다. 본 연구에서 부품구매자는 부품생산업자와의 직거래시 정기적으로 주문을 하게 되는데 이 때의 주문량 결정을 위하여 "newsboy model"을 사용한다. 연구결과에서는 제품수요의 편차가 작은 경우에는 부품생산업자와의 직거래가 유리하고 수요의 편차가 크면 dealer를 통한 구매가 유리하며 부품생산업자와의 직거래와 dealer를 통한 구매가 모두 가능한 경우 이를 적절히 혼합하는 전략이 가장 유리하다는 결론을 얻게 되었다. The supply chain concept has been occupying its own academic territory. However, its broadness in practical application and academic depth still leave room for additional exploration. And e-SCM, major issue of SCM under e-Business environment made by the advent of ubiquitous Internet use, is the very urgent area calling for additional research. This paper reviews the e-Business focusing on Business-to-Business electronic commerce and explores the impacts of the e-Business on the supply chain management. In addition, we try to provide the corporate managers in the field with the practical implication in strategic purchasing decision making as a result of exploratory research, encompassing the issues of academic research as well. The case discussed in this paper is about the parts-buyer's strategic decision under various demand distribution. The buyer is in the "pull system" and is able to make a deal with the parts-manufacturer as well as with the parts-dealer. The buyer is assumed to place its order on regular time-basis, and used "newsboy model" to determine the order quantity. The analysis model of the strategies and the numerical test reveal that the parts-buyer should strike the deal with the dealer when the demand variation is large and they should deal directly with the parts-manufacturer when the demand variation is small. This study also suggests that the buyer should mix two strategies when the deals with the both are all available.

Analyzing for Firm E-business Performance in E-business Management Environment

윤취영 ( Chui Young Yoon ) 한국경영공학회 2016 한국경영공학회지 Vol.21 No.3

Firms have applied their e-business capabilities to management activities in order to raise the performance of business execution in a global market environment. In this e-business environment, the analysis and management for the performance of a firm’s e-business execution need to efficiently build and improve its e-business capability and competitiveness. This research presents the analysis framework for a firm e-business performance in order to efficiently manage and improve the e-business performance in this environment. The analysis items for a firm e-business performance are developed and extracted from the major components of a general firm performance in previous studies. The generated analysis items were verified by factor analysis and reliability analysis through a pilot test. The developed twelve items were extracted from first twenty items by these analyses. This study developed a 12-item tool that can totally analyze a firm e-business performance in an e-business management environment. The developed tool consists of four analysis factors and twelve items.