대학생의 외모유용성과 외모 관련 변인들과의 관련성 연구

이현옥 ( Hyun-ok Lee ),구양숙 ( Yang-suk Ku ) 한국의류산업학회 2017 한국의류산업학회지 Vol.19 No.1

This study examines on the relationship of appearance instrumentality and appearance-related variables (appearance concern, appearance management behavior) of college students. Questionnaires were administered to 313 college students living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, Cronbach`s α, factor analysis, cluster analysis, cross tabulation analysis and t-test. Three factors of appearance instrumentality( love relationship, social achievement, interpersonal relationship), two groups of appearance concern(high, low) and five factors of appearance management behavior(skin care/cosmetics usage behavior, body management behavior, plastic surgery behavior, hair management behavior, fashion management behavior) were utilized for the problem analysis of the study. The results of this study were: First, there was no significant differences in the appearance concern group according to appearance instrumentality. Second, appearance instrumentality had a significant differences on appearance management behavior. Social achievement showed a significant differences in plastic surgery behavior. And love relationship showed a significant differences on plastic surgery behavior and fashion management behavior. Third, the appearance concern had a significant differences on all of appearance management behavior. High group of appearance concern showed a higher average than low group of appearance concern in fashion management behavior, skin care/cosmetics usage behavior, hair management behavior, plastic surgery behavior, body management behavior.

대학생들의 취업스트레스가 외모관심도와 외모관리 행동에 미치는 영향

백소현,장창곡 한국미용학회 2019 한국미용학회지 Vol.25 No.4

The purpose of this study was to examine the influence of job-seeking stress on appearance concerns and appearance management behaviors in college students. To achieve the purpose of this study, a survey was conducted on 228 students in universities located in Seoul, Gyeonggi Province and Cheonan. The findings of the study were as follows: First, the job-seeking stress of the college students was not that heavy, and they didn't show much appearance concerns or appearance management behaviors, either. The students who were in the higher academic year were under heavier job-seeking stress, and fourth grade students were particularly interested in appearance, and the female students showed more appearance concerns and expressed more satisfaction with their appearances than the male students. Second, job-seeking stress had a significant positive correlation with other orientation, activeness for better appearance, appearance management, appearance concerns, hair management behaviors, makeup behaviors, cosmetic-surgery management behaviors, skincare behaviors, body-shape management behaviors, fashion management behaviors and appearance management behaviors. Finally, jobseeking stress exerted a statistically significant positive influence on other orientation, activeness for better appearance, appearance management, appearance concerns, hair management behaviors, makeup behaviors, cosmetic-surgery management behaviors, skincare behaviors, body-shape management behaviors, fashion management behaviors and appearance management behaviors. Given the findings of the study, information on how to build a positive external image and how to take care of one's appearance should be provided to alleviate the job-seeking stress of college students because job-seeking stress affects appearance factors.

여대생의 외모만족과 BMI에 따른 외모관리행동에 관한 연구

이주영 ( Ju Young Lee ) 한국미용학회 2012 한국미용학회지 Vol.18 No.3

The purpose of this study was to analyze appearance management behavior of a women`s university students and investigate the relationships of appearance management cost, BMI(body mass index), self-esteem, appearance satisfaction, and appearance management behavior. To achieve the purposes, a questionnaire was conducted to 350 female students from September 21 to October 5, 2011. The final data were analyzed with spss 17.0 program. The results were as follows. First, It was found that appearance management behavior were classified 5 factors of apparel management behavior, weight control behavior, Cosmetics management behavior, hair care behavior, make-up management behavior. Second, there were significant differences of appearance management behavior by major and appearance management cost. Third, there were significant differences of appearance management behavior, appearance satisfaction, self- esteem, by BMI. Forth, there were significant differences of appearance management behavior and self-esteem by appearance satisfaction. Fifth, there were partial significant relations of appearance management cost, BMI, self-esteem, appearance satisfaction, and appearance management behavior. Thus, it was found that appearance management behavior is related to appearance satisfaction, appearance management cost, and BMI.

The Effects of Appearance Management Behaviors on Self-Esteem of Korean Beauty Salon Customers for Public Value: Focused on the Mediating Effect of Appearance Satisfaction and Body Image Recognition

Eunjoo Choi(Eunjoo Choi) J-INSTITUTE 2022 Public Value Vol.7 No.2

Purpose: This study aims to identify the factors affecting self-esteem, which is recognized as an important motive and major factor in human behavior in all areas of life for customers who use beauty services. The purpose of this study is to verify the mediating and sequential mediating effects of Appearance Satisfaction and Body Image Recognition in the relationship between Appearance Management Behaviors and Self-esteem. Through this, basic data for vitalization of the beauty industry can be obtained. Method: A total of 225 questionnaires were collected online for men and women over the age of 20 who had experience using beauty salons nationwide. As the empirical analysis method, SPSS 25.0 was used, and frequency analysis, validity, reliability, correlation, and multiple regression analysis were performed. Exploratory factor analysis was performed to verify the validity of the measurement tool used in this study. In addition, in order to verify the mediating effect, it was analyzed using Process Macro No. 6 model. Results: The results of the analysis conducted are as follows. First, self-esteem did not show a significant cor-relation with Appearance Management Behaviors(p>.05), and showed a statistically significant positive correla-tion with Appearance Satisfaction(r=.563, p<.001). Self-esteem showed a statistically significant positive(+) cor-relation with Body Image Recognition(r=.214, p<.01), and Appearance Satisfaction showed a statistically signifi-cant positive(+) relationship with Appearance Management Behaviors. negative correlation(r=.180, p<.01). Body Image Recognition showed a statistically significant positive(+) correlation with Appearance Management Be-haviors(r=.381, p<.001). Second, as a result of the mediating effect verification, the self-esteem of Appearance Management Behaviors The total and direct effects were not statistically significant. Mediating effect Looking at the significance results for each pathway, it was determined that the mediating effect of Appearance Satis-faction was statistically significant in the relationship between Appearance Management Behaviors and Self-esteem. In the relationship between Appearance Management Behaviors and Self-esteem, the mediating effect of Body Image Recognition was judged to be statistically significant. Each showed a complete mediating effect. However, in the relationship between Appearance Management Behaviors and Self-esteem, the sequential me-diating effects of Appearance Satisfaction and Body Image Recognition were judged not to be statistically signif-icant. Conclusion: It was found that Appearance Management Behaviors do not directly affect self-esteem, but affect self-esteem by increasing Appearance Satisfaction and Body Image Recognition. It has been further clarified that Appearance Management Behaviors affect not only the external changes of an individual, but also the internal part. In this study, we were able to integrated analyze variables and identify specific processes. Based on the results of this study, in order to increase self-esteem, which is an important need of modern people, it is necessary to help them recognize the correct body image. There is a need to inform customers who use beauty shops about obesity and health, and to diversify body shape management programs. In order to improve appearance, it is expected that various beauty industries that can enhance body image recognition as well as hair styling, makeup, face-oriented skin care, and fashion styling are expected to increase actively.

일부 대학생의 외모관리 행동이 구강건강 행동에 미치는 영향

이영수,임아랑 대한통합의학회 2024 대한통합의학회지 Vol.12 No.3

Purpose : The college student period is pivotal for establishing oral health management behaviors and habits that persist in adulthood; it is necessary to develop the correct behaviors. Appearance management behavior not only involves the management of an individual's appearance but also ensures a healthy quality of life. Additionally, it is related to health and oral health behavior. The purpose of this study was to determine how college students' appearance management behavior affects their oral health management behavior and to provide basic data for developing policies appropriate for the lifestyle of college students. Methods : A self-administered questionnaire was completed by 450 university students in Gyeonggi, Choung-nam, Daejeon on April 27, 2022. The survey comprised 5 questions about general characteristics, 18 about appearance management behavior, and 8 about oral health behavior. The sum of the practice questions were calculated, with higher scores indicating better oral health behavior. Results : The oral health management behavior exhibited was generally high. Notably, the health-related group (61.2 %) demonstrated significantly higher levels of clothing management (60.5 %), makeup management (56.6 %), and skincare (56.6 %) behaviors, whereas body management behavior (61.2 %) was deemed 'normal' (p<.05). The results of the stepwise multiple regression analysis examining the impact of appearance management behavior on oral health management indicated that clothing management (β=0.17) and skincare behaviors (β=0.12) were influential factors. Among these, clothing management behavior was the most influential. Conclusion : To promote oral health practices among college students, this study incorporated factors related to appearance management into oral health education to increase participation and interest. We intend our findings to serve as foundational data for developing oral health education programs that integrate elements of appearance management.

외모관리동기가 몸매관리행동과 자기만족도에 미치는영향

김은혜,김인숙 한국예술교육학회 2017 예술교육연구 Vol.15 No.4

The purpose of this study was to examine the effects of Abstracts: The purposes of this study are to classify appearance management motives and to examine the effects of appearance management motives on body management behavior and self satisfaction. Questionnaires data was obtained through adults over 20 years old of age (N=474) in Gyeonggi-do, Daegu and Kyungpook regions. Descriptive statistics, factor analysis, multiple regression analysis, t-test and ANOVA were applied. The results of this study are as follows. First, appearance management motives were composed of three factors such as emphasis on the trendy appearance motive, self-development motive and sexual appealing motive. Appearance management behavior was identified as body management behavior. Self satisfactions were composed of three factors such as economic satisfaction, relationship satisfaction and appearance satisfaction. Second, the results of regression analysis showed that appearance management motives have significant effects on the body management behavior. The effects of appearance management motives on body management behavior were explained by emphasis on the trendy appearance motive and self-development motive. The effects of appearance management motives on economic satisfaction were explained by emphasis on the trendy appearance motive and self-development motive(-). On relationship satisfaction, the self-development motive has positively significant effect. On appearance satisfaction, the trendy appearance motive has positively significant effect. Third, there were signigicant differences in body management behavior and self satisfactions according to demographic variables. 본 연구의 목적은 외모관리동기와 인구통계학적 변인에 따른 몸매관리행동과 자기만족도의 경제만족도, 외모만족도, 대인관계만족에 미치는 효과를 검증하는 것이다. 20세 이상 성인 494명이 설문에 참여하였으며, 자료는 기술통계, 요인분석, 다중회귀분석, t-test와 ANOVA 통계분석을 사용하여 분석되었다. 연구결과는 다음과 같다. (1)외모관리동기는 외모유행중시 동기, 자기개발 동기, 성적매력표현 동기의 하위요인으로 구분되었고, 자기만족도는 경제만족도, 대인관계만족도, 외모만족도로 구분되었다. (2)외모관리동기가 몸매관리행동에미치는 영향에서는 외모유행중시 동기가 높을수록, 자기개발 동기가 높을수록 몸매관리행동을 더 적극적으로하는 것으로 나타났다. (3)외모관리동기가 자기만족도에 미치는 영향에서는 경제만족도는 외모유행중시 동기가높을수록 자기개발 동기가 낮을수록 높게 나타났다. 대인관계만족도는 자기개발 동기가 높을수록 높게 나타났다. 외모만족도는 외모유행중시 동기가 높을수록 높게 나타났다. 성적매력 동기는 자기만족도에 영향을 미치는않는 것으로 나타났다. (4)인구통계학적 변인들에 따라서 몸매관리행동과 자기만족도의 차이가 나타났다.

외모만족도가 외모관리관심도와 외모관리행동에 미치는 영향: 20~30대 남성 중심으로

문지은,박은준 한국미용학회 2023 한국미용학회지 Vol.29 No.4

This study investigated the effect of appearance satisfaction on appearance management interest and appearance management behavior in men in their 20s and 30s. Based on these results, it was found that appearance satisfaction affects appearance management interest and appearance management behavior. The survey method was self-managed for men in their 20s and 30s. We collected 300 copies of survey analysis data, excluding 11 copies that were not suitable for analysis. The collected data were analyzed using the SPSS 29.0 program, the usual rights were analyzed prominently, and the validity and reliability of AI-based certification were analyzed for characteristics and reliability. For certain analyses, the Varimax analysis method was used for the main component analysis. The analysis results are as follows. The increase in appearance satisfaction was found to have a positive effect on appearance management interest and appearance management behavior, and social appearance interest was found to be negative for appearance management behavior hair care and physical management. Among the interests of appearance management, personal interest in appearance had a positive effect on appearance management behavior.

외모관리행동이 삶의 질에 미치는 영향 관계: 외모만족도와 자아효능감의 매개효과를 중심으로

배혜경 한국미용예술경영학회 2024 미용예술경영연구 Vol.18 No.2

현대사회의 외모지상주의는 사회적인 문제가 되고 있고, 사회구성원들은 외모를 가치나 평가의 척도로 활용함으로써 추가적인 차별 문제를 발생시키고, 이는 외모만족도와 자아효능감, 더 나아가 삶의 질에도 영향을 미치고 있다. 본 연구는 성인 여성들의 외모관리행동과 삶의 질 간의 관계와 외모만족도와 자아효능감이 매개작용을 하는가를 중심으로 연구하여 여성의 삶의 질 향상을 위한 방안을 제시하였다. 조사대상자는 서울・경기 지역에 거주하는 성인 여성을 대상으로 총 498부의 설문자료를 최종 분석하였다. 외모관리행동과 외모만족도, 자아효능감, 그리고 삶의 질 변수 간의 직접 효과를 분석한 결과 외모관리행동은 외모만족도와 자아효능감에 정(+)의 유의한 영향을 미치는 것으로 확인되었고, 외모만족도는 자아효능감에 정(+)의 유의한 영향을 미쳐 외모만족도가 높아질수록 자아효능감이 높아지는 것으로 확인되었다. 또한 자아효능감은 삶의 질에 정(+)의 유의한 영향을 미쳐 자아효능감이 높아질수록 삶의 질이 높아지는 것으로 나타났다. 반면 외모관리행동과 외모만족도는 삶의 질에 직접 영향을 미치지 않는 것으로 나타났다. 외모관리행동과 삶의 질 간의 관계에서 외모만족도와 자아효능감의 매개효과를 분석한 결과 외모관리행동과 삶의 질 간의 관계에서 자아효능감이 매개작용을 하는 것으로 나타났다. 또한 외모관리행동과 삶의 질 간의 관계에서 외모만족도의 향상을 통해서 자아효능감이 높아지고 이는 삶의 질에 영향을 미치고 있음이 밝혀졌다. 연구결과를 통해 외모관리행동이 삶의 질을 향상시키기 위해서는 자아효능감이 높아져야만 삶의 질이 높아질 수 있음을 알 수 있었다. 자아효능감은 외모관리행동과 직접 영향관계가 있으므로, 일반 성인 여성들이 쉽고 간단하게 적용 가능한 다양한 외모관리행동이 구성되어야 하며, 자아효능감과 관련된 변수들에 대한 대처를 통해 자아효능감이 높아질 수 있도록 각종 방안들이 강구되어야 한다. In contemporary society, the appearance-oriented view (lookism) has emerged as a significant social issue. Members of society, by utilizing physical appearance as a criterion for value and assessment, are instigating additional discrimination problems. This phenomenon impacts appearance satisfaction and self-efficacy, further extending its influence to the quality of life. This study primarily investigates the relationship between adult women’s appearance management behavior and their quality of life, focusing on the mediating role of appearance satisfaction and self-efficacy, and proposes measures for enhancing women’s quality of life. The study analyzed survey data from 498 adult women residing in the Seoul and Gyeonggi region. Results of analyzing the direct effects of appearance management behavior on appearance satisfaction, self-efficacy, and quality of life revealed that appearance management behavior exerts a positive (+) and significant impact on appearance satisfaction and self-efficacy. Additionally, an increase in appearance satisfaction was found to positively (+) influence self-efficacy. Moreover, a rise in self-efficacy significantly and positively (+) affects quality of life. However, it was observed that neither appearance management behavior nor appearance satisfaction directly impacts quality of life. The examination of the mediating effects of appearance satisfaction and self-efficacy in the relationship between appearance management behavior and quality of life revealed that self-efficacy plays a mediating role. Furthermore, the study found that enhancing appearance satisfaction through appearance management behavior leads to increased self-efficacy, which subsequently impacts quality of life. The findings suggest that an elevation in self-efficacy is essential for appearance management behavior to enhance quality of life. Since there is a direct relationship between self-efficacy and appearance management behavior, it is imperative to develop various appearance management behaviors that are easily applicable for adult women and to devise strategies to increase self-efficacy by addressing related variables.

성인여성의 추구이미지 유형별 외모관리동기가 화장행동에 미치는 영향

이명주 ( Myoung-joo Lee ),최에스더 ( Esther Choi ) 한국미용학회 2022 한국미용학회지 Vol.28 No.1

We conducted this survey of adult women across the nation to investigates adult women’s (20-50s) dimension of desired image type, appearance management motives and make-up. In addition it verifies an influence on make up for appearance management motives according to pursuit image. First, Factor analysis and reliability analysis were conducted to investigate low dimension organizing pursuit image. finally 5 factors were classified. Based on 5 factors, total 3 adult women group were made. Cross analysis was conducted to make comparison of general character of demography of 3 groups. We figure out that there is significant subordinate relations between pursuit image type and general character of demography, Second, Factor analysis and reliability analysis were conducted to investigate low dimension organizing appearance management motives and make-up behavior. The analysis result are as follows. Appearance management motives consists of 4 factors, make-up behavior consists of 4 factors. Third, Regression analysis was conducted to investigate an influence of appearance management motives on make-up behavior according to classified 3 type of pursuit image. The result are as follows. The influence of appearance management motives on make-up behavior targeted at proactive image pursuit group, We figure out there is significant positive correlation between appearance management motives and make-up behavior. the influence of appearance management motives on make-up behavior targeted at attractive image pursuit group, We figure out there is significant ositive correlation between appearance management motives and make-up behavior. The influence of appearance management motives on make-up behavior targeted at delicate image pursuit group, We figure out there is significant positive correlation between appearance management motives and make-up behavior.

중년여성의 외모관리 행동에 영향을 미치는 요인

이영분 ( Young Boon Lee ),오선영 ( Sun Young Oh ) 한국보건복지융합학회 2011 노인의료복지연구 Vol.3 No.1

This study was conducted to determine factors affecting appearance management behaviors of middle-aged women living in Daegu and collected data during 3 months from 1 May to 30 July 2010. Totally 350 copies of questionnaire were distributed and the data of 309 ones were returned were analyzed with SPSS 18.0. More external expression of the subjects was associated with younger age, higher educational background, a smaller number of children and more expenses of appearance management. Interpersonal perception was observed to be higher with a smaller number of children and more expenses of appearance management. The level of physical confidence was higher with being unmarried and showing higher educational background, a smaller number of children, higher annual income and more expenses of appearance management. The level of physical satisfaction was not significantly different by all of general charateristics. The effect of appearance was found to be higher at younger age with being unmarried and paying more cost for appearance management. Appearance management behaviors were influenced more with higher educational background, a smaller number of children and more expenses of appearance management. Regression analysis performed with appearance management behaviors revealed that a number of children, expenses of appearance management, interpersonal perception, physical confidence and effect of appearance had significant influences on appearance management behaviors. The total effect on appearance management behaviors those of body type management, interpersonal perception and effect of appearance were the highest.