중국 소비문화에 나타난 신주류 소비층의 심미적 소비특성에 관한 융합 연구 - 쑤저우 성품서점 및 베이징 고궁박물관 문화상품을 중심으로-

왕 운 비,선섭희 한국전시산업융합연구원 2022 한국과학예술융합학회 Vol.40 No.2

The purpose of this study is to study the recent aesthetic consumption characteristics of Chinese consumers, which are historically influenced by Chinese consumer culture, and to provide basic data for analyzing Chinese consumers' aesthetic attitudes and purchasing behavior according to product characteristics. Today, consumers are consuming more for the aesthetic and symbolic value of a product than for the function of it. Also, as the consumer culture changed from material consumption to aesthetic consumption, the individual's pursuit of value and human care brought by consumption behavior became the new trend in this era. In order to analyze the characteristics of Chinese aesthetic consumption, this study identified the changes and current status of Chinese consumer culture through previous studies and literature reviews, and summarized the characteristics of the consumer culture at each period. Then the meaning and necessity of aesthetic consumption were presented, and the three main characteristics of aesthetic consumption were identified as individualization, experiential and virtual. In addition, based on the characteristics of aesthetic consumption in the Chinese consumer culture, we established a case analysis framework of the aesthetic consumption culture, and then analyzed the aesthetic consumption characteristics of two projects that recently succeeded in the Chinese mainstream consumer groups. As a result, in both cases, human care and aesthetics were integrated into the brand culture, concealing the commercial attributes of the product, creating a good lifestyle connection with the brand, and forming an emotional tie with their target consumers through emotional marketing, which made consumers feel the satisfaction of self-realization through the deeply immersive consumption space and consumption experience. Based on the above research results, I will conduct comparative analysis of the consumer culture and aesthetic consumption characteristics of South Korea and China, and then draw out the differences in the impact of aesthetic factors on consumer product purchases in South Korea and China. 본 연구의 목적은 역사적으로 중국 소비문화에 영향을 받는 중국 소비자들의 최근의 심미적 소비특성을 연구하는 것으로서 제품의 특성에 따른 중국 소비자의 심미적 태도와 구매 행동을 분석하기 위한 기초 자료를 제공하는 것이다. 오늘날의 소비자들은 제품의 기능보다 심미적인 아름다움이나 제품이 갖고 있는 상징적 가치를 위해서 소비한다. 또한 물질적 소비에서 심미적 소비로 소비문화가 변화하면서 소비 가치와 인문적 배려에 대한 개인의 추구가 이 시대 새로운 트렌드가 되었다. 이에 본 연구에서는 중국의 심미적 소비 특성을 분석하기 위해 선행 연구 및 문헌 조사를 통해 중국 소비문화의 변천과 현황을 파악하고 각 시기별 소비문화의 특징을 정리하였으며, 관련문헌 고찰을 통해 심미적 소비문화의 의미와 필요성을 제시하고 심미적 소비의 특성을 개성화, 체험성, 가상성으로 분류하여 제시하였다. 또한 중국 소비문화에 나타난 심미적 소비의 특성을 바탕으로 심미적 소비문화의 사례 분석 틀을 구축하여 최근 중국 신주류 소비층에서 성공한 두 가지 사업을 대상으로 심미적 소비 특성에 대한 사례 분석을 한 후 분석결과를 도출하였다. 분석 결과, 두 사례 모두 인문적인 배려와 미학적 요소를 브랜드 문화에 접목시켜 상품의 상업적 속성을 드러내지 않고, 브랜드와 좋은 라이프스타일의 연관성을 만들어 냈으며, 감성 마케팅을 통해 타깃 소비자와 정서적 유대를 형성함으로써 소비자들로 하여금 깊이 몰입할 수 있는 소비 공간과 소비 경험을 통해 자아실현의 만족감을 느끼게 한 것을 확인할 수 있었다. 이러한 연구결과를 바탕으로 향후 한국과 중국의 소비문화와 심미적 소비 특성을 비교분석함으로써 미적 요소가 한국과 중국 소비자들의 제품 구매에 미치는 영향이 어떠한 차이가 있는지를 살펴보고자 한다.

전각(篆刻)의 음양대대적(陰陽對待的) 미학(美學) 특징(特徵)

김현숙 ( Hyun Suk Kim ) 한국동양예술학회 2010 동양예술 Vol.15 No.-

This paper aims to investigate to the yin-yang(陰陽) principles in seal engraving and its aesthetic characteristics. The aesthetic characteristics of seal engraving can be found in yin-yang(陰陽) principles of {I Ching} which describe the change of world. Yin and Yang are opposite to each other, but they have correlations between them. The theory of yin-yang in {I Ching} does not mention art itself, but provides aesthetic groundwork of philosophical category and proposition in meaning and form of seal engraving. The yin-yang(陰陽) principles in seal engraving express its aesthetic characteristics in terms of the reconciling aesthetic of the opposite but correlation and the profound and mysterious aesthetic of yin-yang movement. The reconciling aesthetic of the opposite but correlation forms the organic relationship with balance and harmony in seal graving. The opposite forms expressed in it are used in forms such as structure, drawing, using knife. These forms have aesthetic characteristics of mild transition among stable consolidation and the opposite but correlation. The profound and mysterious aesthetic of yin-yang movement has the aspect of principle expressing once being yin, once being yang and endless transition of nature. As mentioned above, the yin-yang(陰陽) principles in seal engraving have close relationship to the theory of yin-yang in {I Ching}. It can be confirmed in diverse yin-yang forms expressed in seal graving, which mean the opposite but correlation between yin and yang. It would emphasize that seal graving has aesthetic characteristics and meaningfulness beyond technique and practicality.

건축공간에서 직조 조형의 미적 특성에 관한 진화 미학 연구

우양(You, Yang),조택연(Cho, Taig Youn) 한국디자인리서치학회 2022 한국디자인리서치 Vol.7 No.1

최근 디자인 트렌드로 직조 조형이 상업 건축과 주거 공간에서는 적극적으로 활용되고 있다. 하지만 이와 같은 직조 조형의 선호에 대한 심층적인 연구는 이루어지지 않고 있다. 직조 조형에 대한 대부분의 연구는 구조적 구축 방식이나, 기계적 구조 관점에서 분석되며, 이러한 직조 조형에 대한 미학적 관점에서의 연구는 현저히 부족하다. 본 연구에서는 진화 미학을 바탕으로 직조 조형이 갖는 심미적 특성을 탐구하여 직조 조형을 선호하는 미의식 요소를 찾아낸다. 사례분석 결과를 통해 이후 건축물에 효율적인 직조 조형의 활용에 과학적인 참고가 될 것으로 기대됩니다. 첫째 직조 조형의 개념과 기원을 알아보고, 직조 조형이 건축공간에서 어떻게 활용되고 있는지 알아본다. 둘째, 진화미학을 바탕으로 직조 조형의 미적 특성을 조형, 구조, 환경 세 가지층위로 요약하고 각각의 표현적 특징을 분석하여 정리한다. 마지막으로 이를 토대로 선정된 사례를 분석하고 분석 결과를 총 정리한다. 본 연구는 조형적, 구조, 환경적 세 가지 측면에서 직조 조형의 미적 특성을 고찰하였다. 이를 통해 대칭성, 운율, 안정성, 유연성, 개방성, 은폐성의 6가지 표현 특성이 도출되었다. 사례분석을 통해 보면 직조 조형의 운율은 가장 두드러진 특성을 나타내고, 뒤이어 대칭성과 개방성, 높은 점수로 나타났다. 가장 약한 것은 유연성이다. 본 연구는 진화미학의 관점에서 직조 조형의 보편적인 미적 특성을 고찰하였다. 사례연구를 통해 실제 직조 조형을 이용한 건축 공간 설계에 기존에 도출된 특성이 반영되고 있음을 확인할 수 있었다. 따라서 향후 건축 공간 설계분야에서 직조 조형을 효율적으로 활용하기 위해서는 미의식을 고취시키는 방법을 진화 미학적으로 고려할 필요가 있다. Nowadays, the weave modeling has been actively applied in commercial buildings and residential spaces as a design trend. However, for the preference of weave modeling, there is no in-depth study, especially for the aesthetic value of weave modeling, there are few researches from the perspective of aesthetics, while most researches on weave modeling are carried out from the perspective of construction mode or construction thought. Therefore, based on evolutionary aesthetics, this study explores the aesthetic characteristics of weave modeling to find out the aesthetic elements favored by weave modeling. Finally, it is hoped that the results of case analysis can provide a scientific reference for the effective use of weave modeling in the future architecture. First of all, this paper tries to understand the concept of weave modeling and the origin of weaving , exploring the application of weave modeling in architectural space. Secondly, based on evolutionary aesthetics, this paper summarizes the aesthetic characteristics of weave modeling into three aspects: modeling, structure and environment, analyzing their respective performance characteristics. Finally, this paper concludes the analysis results from some chosen cases according to the three aspects. This study examines the aesthetic characteristics of weave modeling from three aspects: modeling, structure and environment to sum up six performance characteristics like symmetry, rhythm, toughness, flexibility, openness and concealment. Through the case analysis, it shows that the rhythm of weave modeling is the most prominent characteristic, followed by symmetry and openness, and the flexibility shows the least. This study explores the general aesthetic characteristics of weave modeling from the perspective of evolutionary aesthetics. Through the case study, it is confirmed that the characteristics mentioned before are reflected in the actual architectural space design with weave modeling. Thus, it is necessary to consider the methods to stimulate aesthetic consciousness from the perspective of evolutionary aesthetics for the effective use of weave modeling in the future architectural space design.

시화에 구현된 사대부가 여성 한시의 미적 특질

문희순(Moon Heesoon) 한국언어문학회 2007 한국언어문학 Vol.62 No.-

  The aim of this manuscript is to study the aesthetic characteristic of the gentry ladies" chinese poems by making the style terminologies into a subject based on the discourse of the gentry ladies" chinese poems among the ladies" chinese poems of the previous Korean Collection of Shihwa. I chosed the gentry ladies" chinese poems which were issued on the discourse of Shihwa only and considered their aesthetic characteristics. Because the Shihaw critic"s point of critique must have had an important effect on the base of creation and existence of the ladies" chinese poems, I looked into the whole aesthetic aspects which were pursued by the ladies chinese poems through the style terminologies used by lady poets of the gentry. In the previous Shihwa, the aesthetic characteristics of the gentry ladies" chinese poems are integrated into SEONGJEONGMI(the beauty of the nature), CHEONGSHINMI(the fresh and new beauty), HOGIMI(the beauty of the intrepid spirit), DONHWOOMI(the beauty of the humanity), JEOLMYOMI(the beauty of the exquisiteness). There is no discrimination on this aesthetic category compared with that of men"s chinese poems. This is an instance that the gentry ladies" versification tendency and level was not so much different compared to the gentry men"s versification tendency and level.<BR>  There were quite a few female poets in Korean Shiwha. The classes of the female poets were various from a concubine,?a gisaeng,?a court lady, a crown princess to a nameless lady. I started to study on the Shihwa with the assumption that there must have been differences among their poems that had been embodied with literature considering the situation of that era when the way of life was very much different according to the social position, The first object is the lady poets of the gentry. Because the view point and technique about the ladies of the Shihwa is not right compared to that of the men, many ladies" literary works are circulated as the form of a short phrase or a junk phrase. However, it is fortunate for us to be able to find out the female poets" poetic superiority and parts of their poems on the collection of Shihwa. The literary ability and level of the gentry female poets that we can get from the collection of Shihwa is very high. It is a more precious work if we consider the bad educational environment for females on the old days. Main Subject words: shihwa (a talk on a poetry), a lady"s chinese poem, a lady of the gentry, aesthetic characteristic.

Yohji Yamamoto 작품에 나타난 미적특성 - 전통복식 미적특성을 중심으로 -

양현주 ( Hyeon Ju Yaung ),조윤주 ( Youn Joo Cho ) 한국의류산업학회 2002 한국의류산업학회지 Vol.4 No.4

This study analyzed the works, introduced in the collections of Yohji Yamamoto in an aim to identify traditional aesthetic and design concepts. As the data to study the concept and expression of the designer, fashion photographs were gathered in a focus on collections since 1990`s. The traditional aesthetic expressed in the works of Yohji Yamamoto were characterized by the external aesthetics and the internal aesthetics. The traditional aesthetic of external aesthetics were classified into the plasticity and the wearing, and those of internal aesthetics were divided into the moderation, expertness and aesthetic exclusion. The plasticity was extracted into line, form and color. The wearing was presented artist of purpose through the mutual text. The moderation was based on the moral goodness and the aesthetical beauty. The expertness represented the fitting method and mutual reaction of color. through the natural beauty. The aesthetic exclusion was expressed through simplicity, loftiness, and unbalance.

<봄의 제전> 중 ‘희생의 춤’에 내재된 미적 특성 연구 : 5인의 안무가를 중심으로

김현숙 영남춤학회 2023 영남춤학회誌 Vol.11 No.2

This study is aimed on analyzing the artistic characteristics of the ‘Sacrificial Dance’ in <Le Sacre du Printemps> composed by Igor Stravinsky, focusing on the five choreographers who reinterpreted the ‘Sacrificial Dance’ by expressing the artistic beauty expressed through different choreography. When the aesthetic characteristics of the five choreographers’ work is analyzed by analyzing the last scene that expresses death and the scene of unavoidable struggle as the victims approach the sacrificial death in <Le Sacre du Printemps>, the choreography of Vaslav Nijinsky expresses the aesthetic characteristic of pure beauty that induces the experience of the complete sense of freedom by being offered as a sacrifice to the god in heaven by fully embracing reality. Meanwhile, the choreography of Maurice Bejart expresses transcendental beauty of human beings, thereby conveying the aesthetic characteristic of noble beauty. The choreography of Pina Bausch expresses acceptance of death and return to the earth according to nature’s providence, which implies the aesthetic characteristics of elegant beauty. The choreography of Angelin Preljocaj is equipped with inherent aesthetic characteristics of tragic beauty that expresses the image of mankind that refuses fate and does not compromise. Lastly, the choreography of Tero Saarinen can be deemed to have inherent aesthetic characteristics of visual beauty through the utilization of digital technology. It is hoped that this study will be helpful in aesthetic studies aimed on the interpretation of aesthetic characteristics. 본 연구의 목적은 이고르 스트라빈스키(Igor Stravinsky) 작곡의 <봄의 제전> 중 ‘희생의 춤’을 재해석한 5인의 안무가를 중심으로 예술적 특성과 서로 다른 안무를 통해 표현한 예술미를 분석해 보고자 하는 것이다. <봄의 제전>은 음악이 가진 구성과 특이성으로 많은 안무가에게 재해석의 동기를 부여해 왔다. <봄의 제전>은 이교도들의 제사 의식으로 풍년을 기원하는 봄의 신에게 젊은 여인을 제물로 바친다는 내용으로 각각의 다른 형태로 작품화되었으며 다양한 미적 감각을 경험할 수 있게 하였다. 같은 주제와 같은 음악의 특정 부분의 음악 악보에 근거하여 안무가들은 그들만의 안무 특성과 예술 철학적 특색 및 다양한 미적 표현을 하고 있다. <봄의 제전> 중 ‘희생의 춤’ 마지막 장면인 죽음을 표현하는 장면과 그 희생의 죽음을 향해 가는 어쩔 수 없는 몸부림의 장면을 분석하여 작품 속에 내재된 미학적 특성을 5인의 안무가별로 분석해 보면, 바슬라프 니진스키(Vaslav Nijinsky)의 안무는 현실을 완전히 받아들여 하늘의 신에게 제물을 바쳐서 완전하게 해방감을 느끼게 하는 순수미의 미적 특성, 모리스 베자르(Maurice Bejart)의 안무는 인간의 초월적 아름다움을 표현하였으며, 이는 숭고미의 미적 특성, 피나 바우쉬(Pina Bausch)의 안무에는 자연에 순응하며, 자연의 섭리에 따라 죽음을 받아들이고 땅으로의 회귀를 표현하였으며, 이는 우아미의 미적 특성, 앙젤랭 프렐조카주(Angelin Preljocaj)의 안무는 운명을 거부하고 타협하지 않는 인간의 모습 자체를 표현하는 비장미의 미적 특성, 테로 사리넨(Tero Saarinen)의 안무는 디지털 기술을 활용한 영상미의 미적 특성을 내포하고 있다고 볼 수 있다. 본 연구의 분석 결과로 알 수 있는 5인의 안무가가 표현하고자 했던 예술미와 그것을 바탕으로 도출해 낸 미적 특성의 내용들이 앞으로의 미학적 연구에 도움이 되기를 기대한다.

한국 춤에 내재된 사상적 배경과 미적 특성

성재형 한양대학교 우리춤연구소 2012 우리춤과 과학기술 Vol.8 No.2

This study is to take a look at aesthetical characteristics of Korean dance within the general aesthetical awareness and thought background of Koreans. Traditional aesthetical awareness of Korea follows similar taste, and has the characteristic distinct from other nations. There are few characteristics which are transferred untouched to this day. First is the importance on the inner nature of human, second is the beauty of simplicity and frugality, and third is the reflection of reality in a broad sense which transcends the satisfaction of the creator over the result of artwork. To find out about core characteristics of dance within the changing aesthetical awareness over time and period, we could use aesthetical awareness of ancient Koreans, historical relics and the original forms of ancient Korean dances. From these, we were able to find the thought of three hermits or the theory of three talents, which are connected with the shamanism of the north, and Yin-Yang and five element theory, which is developed from Yin-Yang theory. Theory of three talents recognizes the heaven, earth, and man as one, virtue is told to create all things, and virtue should be pursued by all mankind. Yin-Yang and five element theory comes from harmony, unity, and balance, which follow the provision of nature. Nature is composed of dualistic structure of Yin and Yang, and creation and termination of all things are explained by change in tree(木), fire(火), earth(土), metal(金), and water(水); a bundle of these two theories is called Yin-Yang and five element theory. Like this, Korean dance comes from such thought background, and creates the universe with energy received from the heaven and earth. Such Korean dance has the following aesthetical characteristics:The beauty of harmny between grief(恨) and mirth The beauty of still dynamics The beauty of resonance and emptiness The beauty of lines(線)The beauty of use of breathing The beauty of artless and slowness

일본 여자 전통 혼례복식의 미적 특성

권영숙,조윤주,양현주 한국의류학회 2002 한국의류학회지 Vol.26 No.7

This study was designed to examine the aesthetic characteristics of traditional wedding dress in Japan based on the internal·external aesthetics. They were extruded external and internal aesthetics based on pattern, color and fitting. The results of this study can be summarized as follows; Decorative characteristics in external aesthetics extracted into three factors; fantasticism, movement, amusement. The fantasticism was based on the omitted pattern, painting gold. The movement was presented through irregular composition, fitting method, and silhouette. The amusement was expressed through the composition focus on a near view and pattern reminded of bring up the image. Fitting characteristics in external aesthetics extracted into four factors; grace, cubic effect, optical illusion, and tradition. The grace was expressed through the weight, formativeness, and layered look The cubic effect was presented through spacing of belt, and H-line silhouette. The optical illusion was based on the straight line of seam, V -pleats and straight silhouette of fitting, and high-waisted belt. The tradition expressed through the unchanged form since Heian-dynasty. Internal aesthetics were characterized by the naturalism and the moderation. The naturalism was presented through the natural pattern which based on subjective feeling, indignity and position of wearing man, and color based on taste. The accessaries, expressed artificial moderation, were expressed through the clothing silhouette by simplicity.

The Aesthetic Characteristics of Qing Dynasty Dragon and Phoenix Patterns in Contemporary Fashion Design - Focused on SS 2015~FW 2022 Collections

이가심,당하루,김숙진 한국패션디자인학회 2022 한국패션디자인학회지 Vol.22 No.3

The unique artistic style of traditional Chinese patterns frequently appears on contemporary pieces showcased on the stage during international fashion weeks. As an important component of traditional Chinese culture, the pattern underwent several evolutions and developments, reaching its peak in the Qing dynasty. Therefore, this research aimed to explore the aesthetic characteristics of the Qing dynasty dragon and phoenix costume patterns in contemporary fashion design. In the theoretical background, this paper reviews previous studies on dragon and phoenix patterns and sorts out the characteristics of the changes in dragon and phoenix patterns throughout different periods of Chinese history. In addition, it examines prior research on the aesthetic characteristics of dragon and phoenix patterns and summarizes those characteristics. The dragon and phoenix patterns in the Qing dynasty costumes and their expression in contemporary fashion design are analyzed. Data were obtained from show photos of the four major international fashion weeks from 2015S/S to 2022 F/W in Vogue website. The website showcased 181 pictures of fashion pieces that used dragon and phoenix patterns; among them, there are 88 pictures of the Qing dynasty dragon and phoenix patterns. The aesthetic characteristics of the Qing dynasty dragon and phoenix patterns in contemporary fashion design are mainly manifested in fusion beauty, modern beauty, decorative beauty, and natural beauty. This research provides basic information for future clothing designs using dragon and phoenix patterns and provides different ideas for the application of traditional patterns in contemporary fashion designs. Moreover, this research allows for a better understanding of traditional Chinese culture and the beauty of traditional dragon and phoenix patterns.

동양미학적 관점에서 본 한국 전통복식의 조형적 특성 연구

장민정(Chang Min-jung) 한복문화학회 2018 韓服文化 Vol.21 No.2

The purpose of this study is to establish the theoretical viewpoints of Oriental aesthetic viewpoints and analyze the formative characteristics of Korean traditional costumes based on them. The oriental aesthetic perspective is based on the characteristics of Oriental aesthetics in previous studies, and the heaven, nature, and human being are the root of oriental aesthetics. It is classified into shape, silhouette, material and color, pattern and decoration. The oriental aesthetic ideology is manifested in various forms according to the age and area, and not only the original aesthetic consciousness has developed, but also aesthetic reflection on it has been actively developed. In the course of this process, Oriental aesthetics has a common and continuous character and its aesthetic elements are revealed through oriental culture, thought and philosophy. At present, there are many studies on the philosophy and thought about oriental aesthetics, but the relationship between oriental aesthetics and Korean costume has not been studied yet. Therefore, the present researcher wants to improve the importance of traditional costume and the spirit of Oriental spirit by analyzing the characteristics of Korean costume based on the principle explanation of Oriental aesthetics at the present time when the harmony of East and Western aesthetics is required. In order to discuss the theoretical aspects of oriental aesthetic viewpoint, the research method is based on the literature related to costume, ideology, philosophy and aesthetics, and previous researches. Based on this research, this study tries to examine the formative characteristics of Korean traditional costumes from the aesthetic point of view. In order to develop Korean costumes in a global modern society, it is necessary to identify our own identity and formative characteristics and to approach Korean traditional costumes based on understanding of oriental aesthetics. This research will help to present a new direction to the aesthetic research of Korean traditional costume culture.