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온라인 구매환경에서 티셔츠 호칭 선택에 영향을 미치는 신체특성 분석 -20대 여성을 중심으로-
강여선 ( Yeo Sun Kang ) 한국의류학회 2021 한국의류학회지 Vol.45 No.1
This study provides basic information for the convenient size selection of T-shirts in an online purchasing environment. The best preferred T-shirts fit was selected among five sizes of T-shirts according to body size group. The subjects were 103 students majoring in clothing. After setting a virtual model with her own body sizes, the subjects chose the best preferred fit among five sizes of T-shirts that included the one suitable to their bust circumference, two smaller T-shirts and two larger T-shirts. As a result, they preferred the fit of larger size T-shirts than body size, but they preferred a different fit by the body characteristic group such as waist height group and hip circumference group. T-shirt length was affected by waist height; in addition, shoulder ease was affected by hip circumference and bust circumference. Therefore waist height and hip circumference should be considerable sizes when consumers choose T-shirts sizes with a preferred fit.
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