Launching Academy of Asian Business Review

김정구 Academy of Asian Business (AAB) 2015 Academy of Asian Business Review Vol.1 No.1

It is our great pleasure to introduce to the business and consumer research community a new journal, Academy of Asian Business Review (or AABR). AABR focuses on publishing high-quality papers dealing with Asian businesses and consumers. As interests in how Asian businesses and markets continue to grow, the demand for business case studies and consumer studies on Asia has been gaining significant momentum. As the official journal of Academy of Asian Business, Academy of Asian Business Review (AABR) aims to help professionals such as academics, business practitioners, educators, and policy-makers work together to have a better understanding about Asian businesses and consumers in terms of their success factors and their cultural differences. The journal aims at publishing papers that have significant implications for both academics and business practices in starting a new business or growing an existing business in Asia.

Long-term implant success at the Academy for Oral Implantology: 8-year follow-up and risk factor analysis

Busenlechner, Dieter,Furhauser, Rudolf,Haas, Robert,Watzek, Georg,Mailath, Georg,Pommer, Bernhard Korean Academy of Periodontology 2014 Journal of Periodontal & Implant Science Vol.44 No.3

Purpose: Rehabilitation of the incomplete dentition by means of osseointegrated dental implants represents a highly predictable and widespread therapy; however, little is known about potential risk factors that may impair long-term implant success. Methods: From 2004 to 2012, a total of 13,147 implants were placed in 4,316 patients at the Academy for Oral Implantology in Vienna. The survival rates after 8 years of follow-up were computed using the Kaplan-Meier method, and the impact of patient- and implant-related risk factors was assessed. Results: Overall implant survival was 97% and was not associated with implant length (P=0.930), implant diameter (P=0.704), jaw location (P=0.545), implant position (P=0.450), local bone quality (P=0.398), previous bone augmentation surgery (P=0.617), or patient-related factors including osteoporosis (P=0.661), age (P=0.575), or diabetes mellitus (P=0.928). However, smoking increased the risk of implant failure by 3 folds (P<0.001) and a positive history of periodontal disease doubled the failure risk (P=0.001). Conclusions: Summing up the long-term results of well over 10,000 implants at the Academy for Oral Implantology in Vienna it can be concluded that there is only a limited number of patients that do not qualify for implant therapy and may thus not benefit from improved quality of life associated with fixed implant-retained prostheses.

Rationales and Evidence of Elastic Taping: A clinician's perspective

Langendoen, John,Fleishman, Caren,Kim, Soon Hee,An, Ho Jung International Academy of Physical Therapy Research 2016 Journal of International Academy of Physical Ther Vol.7 No.1

The purpose of this systematic review is to investigate the effects of tape application on improving body conditions. The search strategy for this review included a literature search by members of the International Kinematic Academy in 12 countries between January 2014 and February 2015 using PubMed, CINAHL, Cochrane, Google Scholar, websites and national journals. The search words included "Kinesiotape, Kinesio tape, kinesiotaping, elastic taping, taping, functional taping, myofascial taping, sensomotor taping". The review included all articles, even those published in different languages. These searches resulted in 821 publications. There are several effects of tape application were revealed such as improving blood circulation, lymphatic circulation, body range of motion, activation of mechanoreceptor and joint stability, and decreasing pain. No one negative about the positive effects of taping, however the more effort is required to find evidence of effects of tape application.

OWNERSHIP STRUCTURE, EXPROPRIATION, AND PERFORMANCE OF GROUP-AFFILIATED COMPANIES IN KOREA

장세진 Academy of Management 2003 Academy of Management Journal Vol.46 No.2

Sea, Connecting the Dots: On the Cusp of Greatness

Germaine Tyo,Jasper Low Cheng En,Lee Jia En,Too Fang Jing,Andrew Karl Delios Academy of Asian Business (AAB) 2019 Academy of Asian Business Review Vol.5 No.2

Sea Limited (formerly Garena Limited) was founded in Singapore in 2009 as a digital entertainment services provider. Since then, Sea has ventured into digital financial services and e-commerce, achieved “unicorn” status, and undergone a successful Initial Public Offering. Sea has now arrived at a crucial juncture in its ascent and must make several important decisions to reach its next milestone. In 2014, Sea launched its digital financial services business: AirPay. AirPay was born out of necessity and strategy as part of Garena’s solution to avoid paying exorbitant transaction fees through third-party transaction services and to act as the foundation of other platforms in Sea’s development pipeline. Following AirPay, Sea launched its e-commerce platform: Shopee. Shopee was Sea’s highly ambitious and aggressive entry into a hotly contested space. Sea has invested significant resources into Shopee which have reaped correspondingly encouraging results. Keys to Sea’s success lie in its service orientation, adaptability, and the speed and decisiveness exhibited in the execution of strategy. These traits have allowed Sea to design the right platforms and products, change with the times and boldly implement planned changes. Asian firms can learn from how Sea manages to navigate the increasingly complex and tumultuous global business environment. Sea now faces major challenges in its way of becoming a truly global brand and faces some uncertainty. Nevertheless, Sea’s trajectory and positioning inspire optimism and will continue on its rise to the top.

Grab overtaking Uber: The David versus Goliath of Ride-Hailing App in Southeast Asia

Alice Tsz Ling Tam,Alison Wai Ting Lam,Katrina Ngai Han Chiu,Leona Ying Tong Chen,Haipeng Shen,Wei Zhang Academy of Asian Business (AAB) 2018 Academy of Asian Business Review Vol.4 No.2

This case study on Grab, a locally founded ride-hailing startup in ASEAN, traces its development from its humble start to its victory of ousting Uber in 2018. This case study uncovers the elements that contributed to Grab’s success, providing inspiration on how Asian companies can possibly prevail over the more established Western counterparts despite of great adversity. The report compares the development of both Grab and Uber, followed by a discussion of turning points on how Grab played out the battle with Uber across several ASEAN countries without central jurisdiction to favor it. Factors behind the success of Grab for each turning point are closely examined. Potential difficulties faced by Grab and recommendations to solve the problems are also identified. Grab manifests the spirit of “think global and act local” to succeed in the sharing economy by putting feet on the ground and resolving real “pain points” for consumers. While there are increasing number of companies with a sharing economy business model, the conventional approach of offering a low price to customers and a high pay to employees may not guarantee success for a business anymore. This case study of Grab aims to provide insights for these enterprises to conquer the market in the competitive modern business world.

Can Honestbee Fly Again?: From Rapid Regional Expansion to Closure and Mounting Debt

Kahhow Lee,Patricia Andrea Guevarra,Melvin Yeo,Alton Yeow Kuan Chua Academy of Asian Business (AAB) 2020 Academy of Asian Business Review Vol.6 No.1

Technology is reshaping the grocery shopping experience. This case study analyzes the journey of Honestbee, an online grocery and food delivery company, one of the forerunners of this digital transformation of modern grocery retail. Founded in Singapore in 2015, Honestbee has expanded from online platform services to brick-and-mortar verticals with Habitat - a supermarket, specialty fresh grocer, online fulfilment centre, retail innovation hub and experiential dining destination in Singapore. Organizational management which culminated in cash flow issues are among the biggest obstacles that Honestbee faces as underpins the recent negativity publicity as well as cutting of global staff and suspension of some overseas services. Nevertheless, in spite of the current financial obstacles, Honestbee is still poised for success in the region as it tightens its business focus on Singapore, Taiwan and the Philippines with plans to not only to extend new retail through Habitat to other overseas markets but also to strengthen inventory management solutions as a promising vertical. The future of retail is not just digital but involves a reimagination of the current shopping experience. In this regard alone, Honestbee merits study.

SNS and Brand Loyalty of the Millennial: A Case of Hong Kong Hotel Industry

김용희,Chun Ting (Benjamin) Kot,김민중 Academy of Asian Business (AAB) 2016 Academy of Asian Business Review Vol.2 No.1

Social media or social network system (SNS) is a critical medium for a firm to build relationships with consumers. This study attempts to explore social media features that contribute to enhancement of brand loyalty of millennials in the context of the Hong Kong hotel industry. We found that with Facebook, the most intensively and extensively used social media, the ‘number of Likes’ on the posted photo (or material) and the presence of ‘celebrity’ in the posted photo significantly enhances brand loyalty of the millennial. Featuring a celebrity in the posting was particularly effective in enhancing cognitive loyalty when the post had a low number of ‘Likes’. Interesting and important implications of the findings are discussed.

SNS Usage Behavior in Higher Education Students from Nigeria and Korea

Udensi, Eugene Udoka,이정용,Ge-QI, CUI Academy of Asian Business (AAB) 2019 Academy of Asian Business Review Vol.5 No.1

Currently, the rapid expansion in Internet access, especially access to social networking sites, provides numerous options and channels for people to express themselves and communicate with others more conveniently. The aim of this study is to examine the relationships among social support, social connectedness and SNS usage in both Asian and African higher education students, specifically students in Korea and Nigeria. Based on the study's findings, we developed guidelines for SNS providers on how to maximize rates of use. We also analyzed the social needs of higher education students and how these needs can be better supported through the use of SNS. Social support was separated into 4 categories: informational support, emotional support, instrumental support and belonging support. In addition, social connectedness was further divided into frequency of interaction, member closeness and network size. A comparison analysis was performed on survey results from the two countries. The results indicated a strong and significant relationship between social connectedness, social support and SNS usage in Korea, while no relationship between social connectedness and SNS usage was found in Nigeria.

Are the Impacts of Counterfeit Luxury Goods on Original Luxury Brands Good or Bad in the Chinese Market?

손정화,Rui Le,김창주 Academy of Asian Business (AAB) 2016 Academy of Asian Business Review Vol.2 No.1

This study examines the influence of counterfeit luxury goods (CLG) on brand awareness, brand value, and brand loyalty of the authentic luxury brand. The study tests hypotheses using a structural equation model based on survey data from 257 Chinese consumers. The results support the hypotheses regarding the positive impact of CLG purchases on the perceived awareness and value of authentic luxury brands, as well as their negative impact on the authentic product’s brand loyalty. This study extensively probes into the relationship between CLG purchases and authentic luxury brand loyalty—an issue that remains undiscussed in the existing literature