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송효분,김민주 경기대학교 소성관광종합연구소 2003 여가관광연구 Vol.7 No.-
Based on the importance of personal service in tourism industry, this study carried out the literature research and the empirical study to verify the relationship between the emplotees' personality and job attitudes and compare the job attitude resulted from the traits of tour guide group and tour conductor group. We analyzed 310 valid responses on the questionnaire prepared by Likert type 5-point scale through frequency analysis, factor analysis, reliability analysis, correlation analysis and multiple regression. The core results produced in this study are as follows: First, conscientiousness among the personal traits has been proved to have the strongest impact on the job attitude, and correlations between 5 factors of the personal traits and job satisfaction have been found in general. Second, conscientiousness has been demonstrated to be correlated with the job involvement as for the result of tour conductors, the openness to experience showed the highest correlation with job involvement in case of tour guides.
Mega Event를 통한 지방자치단체의 관광브랜드가치 제고에 관한 연구
윤선영 경기대학교 소성관광종합연구소 2003 여가관광연구 Vol.7 No.-
After the implementation of local autonomy system, the staging of hallmark and mega-events as increasingly important in the development of a tourist product centered on large cities. Almost local authorities have been paid attention to tourism events for the promotion of which increasing local finance and further development of local economy and society. Brand equity is highly recognized in advertising and marketing sectors, and is often mentioned as an urgent task in theoretical and practical aspects. However, the recent trend shows a conversion from the previous educational or theoretical attributes of brand equity to more practical and concrete ones on how to establish a strong brand equity. The purpose of the present study focused to enhance tourism brand equity of local authorities for local societies and economies by boosting and flourishing mega events.
嚴瑞浩 경기대학교 부설 소성종합관광연구소 2002 여가관광연구 Vol.6 No.-
Hyn-dai Group released the comprehensive plan or Keum-Kang Mt. Tourism Development recently. The plan seems to give negative impacts on the natural environment of Keum-Kang Mt. area which is its primary attractiveness. The contents of the comprehensive plan should be analysed from the sustainable tourism development which could achieve the objectives of natural environment preservation, maximization of positive tourism impacts on the region, and the project feasibility of tourism enterprises. The plan was found not to meet the above criteria because tourist accomodations such as hotels and condominium were planned to be developed at the each development unit where has outstanding natural landscape. The construction of tourist hotels and condominium is likely to destruct the natural environment of each tourist area. In addition, the total number of hotel rooms at Keum-Kang Mt. area will result in seasonality problem because of its magnitude. The honey pot system could be applied to attract overnight tourists into the honey pot which is layed in the existing city where all the accommodation will be intensively constructed. Tong-chon could play a honey pot role in Keum-Kang Mt. tourism development area. By concentrating all the accommodation in the honey pot, seasonality problem could be mitigated and its natural environment could be preserved in addition to maximizing positive tourism impact on the region.
장은영 경기대학교 소성관광종합연구소 2003 여가관광연구 Vol.7 No.-
Eco-tourism is the alternative approach for long-term prosperity and quality of life of future generations. It is considered as a alternative strategy for sustainable tourism for local rural community enhancing economical viability, socio-cultural acceptability and environmental sustainability of rural area In order to implement eco-tourism successfully, it is necessary to analysis the planning process and its operation condition. Eco-tourism is the community-based and stakeholders' approach. In the view of decision making process, the participation of stakeholders must be considered. To identify the factors that determine the success or failure of eco-tourism, this article ventures throughout the korean experiences, first practice Auraji and its successive Budruji. Both regions can be defined as peripheral. The average income is relatively low, emigration figures are high, and unemployment figures are high. The concept of community-based tourism is a effective way to overcome or minimize negative effects of tourism in a remote, rural area both of Auraji and Budruji. Eco-tourism empowers local communities to be self-reliant and uses a communicative process for local decision-making. Local lay knowledge, community participation, support for local capabilities and cultural-pecuniary exchange between stakeholders would help to sustain both tourism and its planning process.