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Analysis of Multi-Farmers’ Technology Adoption Behavior
He Liang,Zhujie Chu,Yanzhao Lyu,Weiyi Yang 보안공학연구지원센터 2016 International Journal of Multimedia and Ubiquitous Vol.11 No.5
Due to farmers’ limited knowledge and judgment ability, obvious herding behavior during the process of technology innovation adoption is a common phenomenon. In this light of thinking, this paper constructs game model and spread model of technology innovation adoption of multi-farmers and then develops the empirical analysis. The empirical analysis shows that exchange earnings is an important factor to determine whether herding behavior happens in the process of multi-farmers’ technology innovation adoption, and the exchange range and cost also have an effect on the farmers’ decision-making behavior adoption.