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Hao Zhang,Zhiqi Dong 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07
Cewebrity is somebody who is only, or perhaps mostly famous through their presence on the Internet, an internet person who crosses over to the mainstream, so called web celebrity or Internet celebrity. Recognizing that Internet celebrities’ participation will bring about improvements of company performance, marketers have considered them to be new source of innovation dedicating to company’s success. For example, fashion companies believe that Internet celebrities have good innovation ideas on clothing collocation or even fashion design. Given the relevance of Internet celebrity in practice, researchers have begun to address its merits (Stever and Lawson, 2013). However, it is not yet a well-established field of academic inquiry, because Internet celebrity’s specific characteristics has not been well developed yet. Based on the nature of Internet celebrity as consumer, the theory of customer value co-creation is appropriate to explain these new generated celebrities’ activities in new product development. Activities of Internet celebrities in value co-creation can be shown as communication, idea conception, and product design (Genc and Benedetto, 2015). The current study mainly focuses on the effects of fashion internet celebrities on whole process of product development including product design, production, and commercialization by developing the scale of internet celebrity’s attributes under the perspective of customer value co-creation. Theoretically, the study fills up the research gap that no prior research develops the scales of Internet celebrity and test its effects on new product development. Practically, our work is highly useful for marketers understand the effects of Internet celebrity, thus developing appropriate strategies to utilize them.
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“MY OWN DESIGN IS BETTER”:A CO-CREATION PERSPECTIVE ON THE ONLINE LUXURY DESIGN
Zhiqi Dong,Shiquan Wang,Hao Zhang 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07
Nowadays, customers have become increasingly dissatisfied with accepting products and services offered by suppliers. Instead, they are involved in product development as co-productor (Prahalad & Ramaswamy, 2004). There are diverse types ranging from online discussion to virtual design enabling customer involved in co-creation activities related to product support. “Customer design” enables the firm to have possibilities enhancing the whole value of product design during development process (Fuchs & Schreier, 2011). However, some of scholars have found that customers cannot always play a useful role in luxury product design. Fuchs and Schreier (2011) studied that buyers can easily observe the source of design, which damage the image of co-designed product. That is because luxury product always played as a specific label of wealth and states to some extend (Ko & Phau, Aiello, 2016). Thus, this study draws from co-creation theory to investigate the specificity of online luxury design, using an experimental method. We analyze and discuss the diverging affection of luxury design held by co-creation idea innovativeness and behavior intensity, and the role played by sponsoring firm and community members.
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CCN4 Regulates Vascular Smooth Muscle Cell Migration and Proliferation
Hao Liu,Zhengjun Liu,Wenpeng Dong,Zhiqi Lin,Jingbo Lu,Heng Wan,Zhongxin Zhou 한국분자세포생물학회 2013 Molecules and cells Vol.36 No.2
The migration and proliferation of vascular smooth muscle cells (VSMCs) are essential elements during the development of atherosclerosis and restenosis. An increasing number of studies have reported that extracellular matrix (ECM) proteins, including the CCN protein family, play a significant role in VSMC migration and proliferation. CCN4 is a member of the CCN protein family, which controls cell development and survival in multiple systems of the body. Here, we sought to determine whether CCN4 is involved in VSMC migration and proliferation. We examined the effect of CCN4 using rat cultured VSMCs. In cultured VSMCs, CCN4 stimulated the adhesion and migration of VSMCs in a dose-dependent manner, and this effect was blocked by an antibody for integrin 51. CCN4 expression was en-hanced by the pro-inflammatory cytokine tumor necrosis factor (TNF-). Furthermore, knockdown of CCN4 by siRNA significantly inhibited the VSMC proliferation. CCN4 also could up-regulate the expression level of marker proteins of the VSMCs phenotype. Taken together, these results suggest that CCN4 is involved in the migration and proliferation of VSMCs. Inhibition of CCN4 may provide a promising strategy for the prevention of restenosis after vascular interventions.
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Zhanhui Lu,Zhiqi Hao,Jian Wang,Lei Chen 한국공업화학회 2016 Journal of Industrial and Engineering Chemistry Vol.34 No.-
The attapulgite-iron oxide magnetic composites were synthesized by coprecipitation of iron oxides onattapulgite particles, and characterized by FTIR and XRD. The composites had the saturationmagnetization value of 32.7 emu/g, which made the composites separate from aqueous solution easilyusing the magnetic separation method in large scale. The composites could preconcentrate Eu(III)efficiently from aqueous solutions. The sorption of Eu(III) on the composites was affected by pH and ionicstrength obviously. The sorption isotherms were well simulated by Langmuir model, and the maximumsorption capacity was calculated to be 4.94 10 4 mol/g at pH 5.0, which was much higher othermaterials.
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