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Zhang Su(?素) 세계문화관광학회 2010 Conference Proceedings Vol.11 No.0
文化?意??是?代服???展的强大“?意引擎”。休?旅游??文化?意??融合下的文化休?旅游?是消?需求新机遇下旅游??待培育的新消??点,是城市?代服???展的增??。―中?最佳旅游城市?之?的杭州在打造全?文化?意??中心的同?,提出?展文化休?旅游?是??杭州率先以?代服???支撑的后工?化?代的?略??。本文通??世界文化休?旅游?市?化、自?化、集群化等的?展??分析,?述杭州?展文化休?旅游?具?的?位、人才、文化、??等??基?????展方式、消???升??型、旅游??化等??的?略机遇,由此剖析杭州文化休?旅游?在未??展中?待解?的??及措施。 The cultural creativity industry has become the great “creativity engine” of modern service industry (MSI). Under the convergence of the leisure tourism industry and cultural creativity industry, cultural leisure tourism industry (CLTS) is the important new consumption hot spot and growth pole of urban MIS development. “The finest tourism city of China” Hangzhou while makes the national culture creativity industry center, thus proposed that developing CLTS is the strategic choose to actuate Hangzhou taking the lead to enter into the high technology industry , leading, MSL move into the post-industrial age. Through the analysis of world's CLTS marketing, consciously, clustering developing trends, this paper illustrates the strategic opportunities of Hangzhou CLTS development with location, talent, culture, industry and other Foundation and economic development, consumption patterns, tourism-internationalization. Thus the author analysis Hangzhou CLTS problems in the future development and propose support measures.
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