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      • 跨国旅游与跨文化交际

        袁智敏(Yuan Zhimin) 세계문화관광학회 2009 Conference Proceedings Vol.10 No.0

        跨国旅游是一种社会文化活动,对于人类文化传播有着积极作用。然而不同的文化背景和风俗习惯,给旅游主、客地人们的交往造成许多冲突和误解,进而影响到旅游活动的顺利进行。本文以跨文化交际理论为依据,阐述了放游跨文化交际的属性及旅游与跨文化交际的关系,并根据具体案例,从价值观念,社会规范、人际交流行为等文化差异,分析跨国旅游中产生交际冲突的原因,同时提出了应对建议。 Transnational Tour is a kind of social activities playing an important role in transnational cultural transmission. However, the existing cultural differences cause misunderstandings and conflicts in the communications between people from tourist resource countries and from target countries so as to greatly obstruct tour programs in smooth implement Having a study on the relationship between transnational touring and intercultural communication, the thesis will make detailed analyses on the causes of cultural conflicts occurred through case study, and then put forward measures to solve the problems as well.

      • Further Discussion about the Impact of Cultural Differences on Transnational Tour

        Yuan Zhimin(袁智敏) 세계문화관광학회 2010 Conference Proceedings Vol.11 No.0

        跨文化交际应是世界旅游交往中的一座“理解的桥梁”, 帮助我们去认识和了解异域文化, 更好地促进国际间旅游交流和发展。然而鉴于不同文化之间的差异以及对异域文化缺乏了解, 旅游者与旅游目的地居民双方在交往中,容易出现不恰当言行,产生交际摩擦,影响跨国旅游的顺利进行。本文从语用的角度,分析了文化差异的类别以及对导游翻译的负面影响,进而提出了消除文化差异负面影响的应对策略。 Cross-cultural interaction is a bridge of understanding through which people can get familiar with and understand different cultures. But due to the differences between the cultures and misunderstanding, conflicts and clash often occur between the tourists and local people of the destination country and it greatly obstruct tour programs in smooth implement. From the viewpoint of pragmatics, the thesis categorizes the cultural difference, analyzes its negative impact on the translation of guiding words, and put forward some measures to overcome the conflicts.

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