Who Dun It to the Country? Crime, Investigation, and 9/11 in No Country for Old Men

Yaeri Kim 한국영미어문학회 2013 영미어문학 Vol.- No.108

This article examines McCarthy's use of the genre of crime novel, especially its element of crime investigation process, in No Country for Old Men in the context of the aftermath of the 9/11 attack. Despite the facts that No Country for Old Men is marketed and commonly perceived as a crime fiction and that the plot and the style of the novel are indicative of the genre, literary critics have been reluctant to read this novel as a crime fiction. However, the elements of crime and investigation are central to the novel's debunking of the mythologized images of the past and revelation of the history that has culminated to the present state of the United States. Through the plot of an expanding spiral of violent crimes and the process of investigation, McCarthy reveals the violent history of the U.S. and dismantles the idealized myth of Old West that covers it.

Reconfiguring Bodies, Maps, and Geography in Catherynne M. Valente’s Palimpsest

Yaeri Kim(김예리) 한국비평이론학회 2017 비평과이론 Vol.22 No.3

이 논문은 캐서린 M. 발렌티의 판타지 소설 「팔림세스트」 를 들뢰즈와 가타리가 천개의 고원 에서 제시한 리좀적 지도의 문학적 예시로서 분석하고 있다. 판타지 문학은 전통적으로 전형적이고 관습적이라고 비판받아 왔으며, 지도의 사용은 주로 이러한 경향을 답습하거나 악화하는 효과를 가져왔다. 그러나 그 중에는 판타지 장르의 특권인 극단적 상상력을 통해 현실과 전혀 다른 세계와 인물을 만들어 냄으로써 지배적 세계관에 도전하거나 이를 전복시키는 작품들도 존재하는데, 「팔림세스트」도 그 중 하나이다. 이 논문을 들뢰즈와 가타리가 제안한 지도의 개념과 엘리자베스 그로스의 몸-도시 이론을 적용하여 어떻게 발렌티가 지도와 지리를 새 로이 상상하고 이를 통해 몸과 도시의 대안적 관계를 제시하는지 분석한다. 지도와 지형에 대한 전복적인 재구성을 통해 자아와 타자, 그리고 몸과 환경 사이의 경계가 모호한 세계를 만들어 냄으로써, 발렌티는 판타지 장르의 관습뿐 아니라 지배적인 지형학적 상랑력에도 이의를 제기하고 있다. This article analyzes Catherynne M. Valente’s fantasy novel Palimpsest as a literary example of the rhizomatic mapping conceptualized by Deleuze and Guattari in A Thousand Plateaus. While fantasy literature has been long criticized for being formulaic and conformist, the quality which extends to and often is reinforced by its use of maps, there have been works that subvert and challenge the hegemonic perceptions of the world. Many of them, including Palimpsest, utilizes the radically imagined fictional world and characters that are prerogative of the genre. Utilizing Deleuze and Guattari’s concepts of the map and the becoming and Elizabeth Grosz’s theory of body-city, this article examines how Valente uses cartographical and geographical imaginations to envision an alternative relationship between the body and space. It argues that, by subversive reimagining of the map and the landscape, Valente creates an imaginary world where the boundaries between the self and the other and between the body and the environment are blurred and thereby challenges the conventions of the hegemonic geographic imagination as well as those of fantasy literature.

Blurring Man vs. AI Distinction: Resisting AI recommendation in symbolic consumption

Yaeri Kim(김예리),Kiwan Park(박기완) 한국유통학회 2020 한국유통학회 학술대회 발표논문집 Vol.2020 No.08

In Defense of the Cyborg Woman: Reappraising Anne McCaffrey`s The Ship Who Sang

( Yaeri Kim ) 한국영미문학페미니즘학회 2017 영미문학페미니즘 Vol.25 No.1

Due to the mutually reinforcing link between technology and the masculinist ideology, feminist theories have maintained a fraught relationship to technology. This tendency is mirrored by women`s science fiction, which has a long and rich tradition of dystopian critique yet suffers from a dearth of positive imaginings of women`s relationship to technology and occasionally verges on uncritical technophobia. Drawing attention to the need to envision an alternative relationship between women and technology, this article revisits the concept of cyborg proposed in Donna Haraway`s “A Cyborg Manifesto” and examines Anne McCaffrey`s The Ship Who Sang as a flawed yet meaningful attempt at a cyborg identity and a positive relationship between women and technology. It argues that the traditional femininity of the cyborg protagonist and the conventional plot centering her romantic quest of the novel function to subvert the norms of gender, technology, and their relationship.

Comparison of Experienced and Inexperienced Consumers' Utilisation of Extrinsic Cues in Product Evaluation: Evidence from the Korean Fine Arts Market

Kim, Yoonjeun,Park, Kiwan,Kim, Yaeri,Chung, Youngmok Korean Marketing Association 2015 ASIA MARKETING JOURNAL Vol.17 No.3

This study compares experienced and inexperienced consumers' patterns in cue utilisation in product evaluations in the arts market. Borrowing the notion of high- and low-scope cues introduced by the cue-diagnosticity framework, we differentiate between the two most readily discernible extrinsic cues in the fine arts market - an art gallery's brand reputation (a high-scope cue) and certificates of authenticity (a low-scope cue). These two cues are different in nature; the former is more abstract, intangible, and rich in content, so is more difficult to interpret than the latter. Given the differences in experienced and inexperienced consumers' information processing styles, we hypothesise that experienced arts consumers form perceived credibility of and purchase intentions towards artworks based on high-scope cues, whereas inexperienced consumers do so based on low-scope cues. To test our hypothesis, we conducted a consumer intercept study at Korea's two most representative art fairs. The survey participants were categorised into either experienced or inexperienced consumers based on their prior purchase experience, and their responses to a set of attribute combinations about two artworks created by the same artist were collected. The results indicate that experienced participants show higher purchase intentions when an art gallery's reputation is very high, whereas inexperienced participants show higher purchase intentions when artworks are accompanied by certificates of authenticity. This congruency effect between prior experience and cue type is mediated by the perceived credibility of the artworks. The findings suggest a correspondence between a consumer's prior experience and the types of extrinsic cues that are important in product evaluations. To the best of our knowledge, this study is the first attempt ever to investigate the role of prior experience in determining when to use high- or low-scope cues. It also provides a useful frame of reference to advise marketers on the effective sales approach based on a client's prior purchase experience.

Diffusion Factors of Business Intelligence Systems in Corporates

Yaeri Kim,Jongtae Lee 한국정보통신학회 2022 2016 INTERNATIONAL CONFERENCE Vol.13 No.1

CAN YOU COUNT ON WHAT FACEBOOK FRIENDS SAY? THE EFFECT OF SOCIAL IDENTITY THREAT ON EWOM EVALUATION

Yaeri Kim,Yookyung Park,Youseok Lee,Kiwan Park 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7

Based on the collaborative and social characteristics, social networking services (SNSs) are growing platforms for consumer-to-consumer conversation including electronic word-of-mouth (eWOM). eWOM is defined as ‘any positive or negative statement made by potential, actual, or former customers about a product or company, which is made available to a multitude of people and institutions via the Internet’ (Hennig-Thurau, Gwinner, Walsh, & Gremler, 2004, p.39). Despite its academic and managerial significance, several preliminary studies have examined what determines effective eWOM in SNSs (e.g., Chu & Kim, 2011; Teng, Khong, Goh, & Chong, 2014). Extending these attempts, we empirically investigate what influences consumers’ evaluation of eWOM, especially on Facebook. We suggest a new perspective of focusing on the psychological stream of social identity (Tajel & Turner, 1986) which is a distinctive factor explicit on Facebook. Unlike conventional eWOM platforms like bulletin boards and online communities where the user information is limited due to anonymity or presented in restricted manner (e.g., reputation from ratings by other members) (Dou, Walden, Lee, & Lee, 2012), Facebook provides profile information about users including one’s social group membership (e.g., school, company). This implies that the perception of social identity on Facebook may influence how one evaluates the source and his/her eWOM message.

“WORD OF MOUTH”: WHOSE MOUTH IS MORE INFLUENTIAL TO YOU? THE EFFECTS OF GENDER AND ETHNICITY ON DECISION MAKING

Yaeeun Kim,Angelika Dimoka,Yaeri Kim,Paul A. Pavlou,Kiwan Park 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07

A large body of word-of-mouth (WOM) research has shown that ratings, rating volume, and text comments function as determinants to assessing quality of products (Berger, 2014; Chen & Lurie, 2013). However, little attention has been paid to the reviewers as a significant source of product evaluation (He & Bond, 2013). To be specific, there is a lack of understanding whether a product is preferred because it was recommended by an associative group or because it was not preferred by a dissociative reference group (dissimilar to self). The results from Study 1 demonstrated that participants are more influenced by similarity-attraction than by dissimilarity-repulsion. To be specific, African American participants rated product a higher, which was recommended by their associative reference group. Similar pattern was revealed in the male group. In Study 2, we found an underlying mechanism to explain the effects from Study 1. We tested the perceived difficulty of processing as a potential mediator for this phenomenon and utilized a choice/reject task. The analysis of moderated mediation (Hayes, 2013) revealed that the significant indirect effect of the number of options on purchase intention was conditional on the deleting approach but not on the choosing approach. By rejecting multiple alternatives, participants were more likely to buy the product since it is easier to make decision. In conclusion, this finding provides insights regarding the decisionmaking process resulting from social influence based on a reference-dependence approach.

대안과 도피, 혹은 강요된 연결: 가상현실에 대한 과학소설적 상상과 저커버스의 메타버스 담론

김예리 ( Kim Yaeri ) 한국현대영미소설학회 2024 현대영미소설 Vol.31 No.1

The metaverse, a concept of shared virtual reality that captured the public imagination in 2021 and 2022, derives its name and conceptual foundation from science fiction. Nevertheless, the emphasis on the connection between real-life and digital identities in the contemporary discourse diverges significantly from its fictional origins and later depictions in popular culture. This article demonstrates these contrasting conceptualizations by analyzing the portrayal of cyberspace in William Gibson's Neuromancer, which pioneered the idea of digitally constructed alternative spaces, and Mark Zuckerberg's 2021 Facebook Connect speech, which sparked the metaverse boom with the announcement of Facebook's transition to Meta. Gibson envisions cyberspace as an alternative realm where agency and subversion precluded in the material realities of the dystopian future are made possible. Such a possibility cannot be found in Zuckerberg's conception of Meta, which aims to blur the boundary between physical and virtual spaces. Ironically, Neal Stephenson's Snow Crash, from which the term metaverse originates, offers one of the most compelling warnings against the danger of such excessive connectivity through its depiction of the metaverse as a degraded version of cyberspace and the overly connected minds as a contagious disease.

ILLUSION OF PROCESSING FLUENCY ON PRO-SOCIAL CAMPAIGNS: UNJUSTIFIABLE EFFORTS PRODUCE GUILTY FEELINGS

Yaeeun Kim,Yaeri Kim,Vinod Venkatraman,Kiwan Park 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07

In this research, we are going to explore the effect of processing fluency and different types of appeal on consumer’s prosocial intention. There are contradictory findings regarding the effects of processing fluency whether easy to process fluency (EPF) or difficult to process fluency (DPF) is more efficient to lead prosocial behavior (Reber, Schwarz, & Winkielman, 2004). However, we predict that different appeals based on egoistic or altruistic motives may influence people’s perceptions of processing fluency. In particular, if a primed appeal concerns egoistic motives, effort to reach the selfish appeal could not be reflected as honorable for themselves (Zhang, Xu, Jiang, & Huang, 2010). As a result, we predict that such perceived disgraceful efforts will increase unpleasant emotional states such as guilt, which arises when experiencing possible objections to their actions or intentions (Peloza, White, & Shang, 2013). Thus, we hypothesized and found that in study 1, people primed with self-benefiting appeals considered a difficult to process campaign to be less favorable than an easy to process campaign. Self-benefiting appeals increased a sense of guilt when people are in a DPF condition compared to an EPF condition. Finally, in study 2, the demonstrated effect from study 1 was explained with underlying mechanism as a sense of guilt. In conclusion, this study has theoretical implications in discovering the relationship between processing fluency and different types of appeal. When the appeal is considered disgraceful from egoistic motives, putting extra efforts into DPF campaigns is considered unjustifiable through increasing guilty feelings. This effect causes unfavorable attitudes toward DPF campaigns and decreases prosocial behavior. As a result, our findings provide insights for marketers by suggesting effective strategies for designing prosocial campaigns.