http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
Improved Selective Randomized Load Balancing in Mesh Networks
Xiaoning Zhang,Lemin Li,Sheng Wang,Fei Yang 한국전자통신연구원 2007 ETRI Journal Vol.29 No.2
We propose an improved selective randomized load balancing (ISRLB) robust scheme under the hose uncertainty model for a special double-hop routing network architecture. The ISRLB architecture maintains the resilience properties of Valiant’s load balancing and reduces the network cost/propagation delay in all other robust routing schemes.
Hao Zhang,Xiaoning Liang,Xiao Yu Zhao,Zhong Peng Cao 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7
Customers are regarded as the key intangible assets of a company. It is necessary to have the capability to anticipate customer value. The study discusses the relationship among customer value anticipation, product innovativeness, and customer lifetime value from customer perspective. 178 MBA students were surveyed by questionnaire in this study. The results show that customer perceived customer value anticipation can significantly influence product innovativeness. Product innovativeness not only positively affects customer lifetime value, but also plays a partial mediating role between customer value anticipation and customer lifetime value. Both functional and emotional advertising can play a moderating role on the relationship between product innovativeness and customer lifetime value. At the end, managerial implications are discussed.
Hao Zhang,Xiaoning Liang 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07
Every day, billions of messages about news, rumours, and experiences are shared by consumers through different kinds of social network medias (Berger, 2014). These shared messages, so called word-of-mouth (WOM), have crucial influence on the success of products and services (Dubois, Bonezzi, & De Angelis, 2016). WOM is a kind of interpersonal communication about products and services between consumers. Thus, it can be significantly influenced by interpersonal relationships. We conducted three experiments to investigate the effects of interpersonal relationships on brand evaluation. In three experiments, we examined how interpersonal relationship affects consumers’ evaluation of brands when they receive a eWOM message in the setting of closed virtual group of friends. The results make several contributions. First, we provide a framework to understand how interpersonal relationships affect the effects of eWOM in a closed virtual group of friends. Second, the effects of interpersonal relationship can be moderated by different situation of agreements, which extends the researches on eWOM. Third, the results reveal the reasons why different dimension of interpersonal relationship can play different role in the relationship between eWOM and brand evaluation.
Hao Zhang,Xiaoning Liang,Xiao Yu Zhao,Zhong Peng Cao 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.3
Customers are regarded as the key intangible assets of a company. It is necessary to have the capability to anticipate customer value. The study discusses the relationship among customer value anticipation, product innovativeness, and customer lifetime value from customer perspective. 178 MBA students were surveyed by questionnaire in this study. The results show that customer perceived customer value anticipation can significantly influence product innovativeness. Product innovativeness not only positively affects customer lifetime value, but also plays a partial mediating role between customer value anticipation and customer lifetime value. Both functional and emotional advertising can play a moderating role on the relationship between product innovativeness and customer lifetime value. At the end, managerial implications are discussed.
Hao Zhang,Tony Garrett,Xiaoning Liang 기술경영경제학회 2015 ASIAN JOURNAL OF TECHNOLOGY INNOVATION Vol.23 No.2
The innovation literature has given a great deal of attention to the antecedents of innovationperformance within the firm. Although many multinational companies include innovationrelatedwords in their mission statements, little effort has been devoted to the relationshipbetween a mission statement and innovation performance. This study investigates howmission statements influence innovation performance and then tests the relationship betweeninnovation performance and non-financial business performance. An empirical analysis wasconducted on a sample of the Chinese high-tech industry. Those companies with innovationorientatedmission have better innovation performance than companies without. The resultsalso show strong evidence that mission statements have a positive influence on innovationperformance, especially when innovation-related words are present in the statements. Theresults also indicate that both the newness of a technology and its newness to market cansignificantly enhance corporate image and customer satisfaction and that is critical for firmsto understand the appropriate time to launch new products. This study discusses thepractical implications of this work for managers.