http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : Tad Skotnicki (검색결과 1 건)
- 무료
- 기관 내 무료
- 유료
-
“That British Sound”: Talk of Nationalness in Global Capitalism
Kwai Hang Ng,Tad Skotnicki 한국외국어대학교 HK 세미오시스 연구센터 2016 Signs and Society Vol.4 No.1
This article proposes the concept of “nationalness” to account for the persistent circulation of national labels as a tool of distinction. We argue that the concept expands on the traditional conception of nation as country of origin to include cultural notions of sensuous and aesthetic qualities that are semiotically tied to national “essence.” Nationalness connects products to nations not only through indexicality but also iconicity. It is made possible through “rhematization,” the process of appropriating signs whose interpretants are taken to be iconic. Talk of nationalness enables consumers to make sense of national labels in today’s world where the both ends of capitalism—manufacturing and consumption—are thoroughly global. Instead of confining our analytical focus to top-down national branding projects, we examine how consumers invoke the idea of a nation to describe their uses of industrial products. Our case study is the popular concept of “British sound” circulated among audiophiles. Drawing on online discussions of an internet community, the article shows that audiophiles refer to Britishness as a key mechanism to distinguish their consumption experiences from mass market consumption. We further show how the label “British sound” can be used to describe the experiences of consumer products that are no longer manufactured in Britain.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
