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마라톤 참가자들의 행동분석 연구 : 2003년 중앙일보 국제 마라톤대회를 중심으로 A case study of JoonAng Seoul Marathon
차석빈 순천향대학교 사회과학연구소 2004 순천향 사회과학연구 Vol.10 No.1
Using empirical survey methods, this study analyzed the marathon-related behaviors of 10km runners. Research findings are as follows. First, people started marathon exercises mainly for their health improvements. Second, marathon boom in our society appeared to be less than 3-4 years. Third, information sources people sought for the marathon race were diverse including mass media, past marathon experience, neighbors' recommendations, and marathon clubs. Finally, regarding service quality related to races, people thought on-spot management races such as depositories, street closing, and distance marked as important.
차석빈,김종문,우경식 한국문화관광학회 2000 문화관광연구 Vol.2 No.1
The development of internet environment in the society caused the travel industry to proceed into the internet business competitively. However, a little research has been conducted on the netizens' behavior in the internet travel businesses. This study attempted to address the behavioral aspects related to the internet use for salaried men visiting internet travel agencies(ITA). Research findings are as follows: 1)Netizens seemed not to invest much time in searching travel-related sites. Major purposes of their visiting ITA were acquiring travel information, hotel/condominium reservation, package product reservation, etc. 2) They thought the provision of travel information, protection of private information, and internet connecting speed important in purchasing travel product through internet. 3) They revealed high intention to visit ITA, but low to purchase goods. However, netizens who had experience of purchasing goods show higher intention to visit or purchase than those who did not visit ITA even one time.
대양주시장을 찾는 우리나라 해외여행객들의 여행행태에 관한 연구
차석빈 순천향대학교 사회과학연구소 1997 순천향 사회과학연구 Vol.3 No.1
This study examines the trip behaviors of the Koreans pleasure travelers to the Oceania market (Australia and New Zealand) as a tourism destination. The sample was selected from a database of one travel agent in Korea and consisted of the three of package, student/backpack and honeymoon. The study results indicate that the overseas travel pattern is changing from large groups to small or family groups. In terms of source of information, tourists relied on the print media such as guide brochures, newspapers and magazines most. Moreover, they considered travel itinerary most important when preparing travel. The travel duration and sources of information were shown to be statistically signficant among the three groups. Regarding tourism' satisfaction, three groups revealed a statistically significant difference on two factors of guide and sport/transportation facilities. The study concludes with marketing implications of the study results and suggestions for future research.
차석빈,오지연 순천향대학교 사회과학연구소 2000 순천향 사회과학연구 Vol.6 No.1
As people need the lifelong education in the 21st century, our society launched cyber education as a new education paradigm two years ago. This study attempted to evaluate the operation system of five cyber demonstration universities in Korea. Research finding indicate that there leave room for improvement ion several aspects. This study suggests that cyber education in the future need to consolidate the 'humanware', 'hardware', 'software' and ' baseware' to function effectively as well as to solve the problems that have been appeared during the last two-year demonstration period.
패스트푸드업계의 인터넷 마케팅전략에 관한 연구:홈페이지 분석을 중심으로
차석빈,안영숙 순천향대학교 사회과학연구소 2001 순천향 사회과학연구 Vol.7 No.1
As the society moves into the information era and the competition among restaurant companies becomes stiff, internet marketing strategies has become more important to restaurant operators than ever. Using content analysis, this study explored the internet marketing strategies of restaurants in fast food segment based on the homepage contents. Research findings reveal that fast food segment put a higher emphasis on product and promotion strategies than price and place ones. Moreover, the foreign brands seem to have an advantage against domestic ones in promotion strategies. The study concludes with marketing implications of the results and suggestions for future research.
차석빈,윤은형 순천향대학교 사회과학연구소 2000 순천향 사회과학연구 Vol.6 No.2
This study conducted an empirical research to analyze the usage behavior and satisfaction level of the foreign customers staying at executive floors(EFLs) in 10 deluxe hotels. Research findings revealed that respondents sought information on the EFL mainly through their past experience and chain hotel network. Respondents themselves, friend/companion, secretary and co-operator in Korea were major influential sources in selecting EFLs. In importance and satisfaction comparison, statistical significance was shown in in-room service. Finally, employee personnel service was revealed as the most influential service category in terms of total satisfaction guaranteed for EFL customers, followed by lounge and in-room service, respectively.
관광학계 및 관광업계의 관광관련 특수대학원 교육과정에 대한 인식 비교
차석빈 한국문화관광학회 2001 문화관광연구 Vol.3 No.2
Conducting an empirical analysis, this study compared the views on the curricula issues of special tourism programs in graduate school between academy and industry. Research findings showed that, through not statistically significant, two groups emphasized the importance of industry career as one of entrance qualifications. Regarding students' entrance purpose of the program, academy placed higher importance on raising the education level through obtaining master's degree than industry. On the current focus of graduate curricula, academy emphasized more research methodology and information technology than industry, while industry emphasized more tourism policy than academy. Moreover, two groups expressed different views on the fact that non-tourism major students in undergraduate schools should take prerequisite courses before regular classes in graduate school and that current curricula made contribution to the development of industry. For classes reinforced in the future, two groups showed different responses in information area, tourism PR, cultural tourism, tourism facilities, tourism education, tourism transportation, and tourism law. This study concludes with the implications of graduate curriculum development.
차석빈,허윤정 한국문화관광학회 2001 문화관광연구 Vol.3 No.1
To seek the possibility of holding Japaneses' overseas wedding events in Korea, this study conducted an empirical analysis of the Japanese visiting Korea. Research findings are as follows. First, the overseas wedding market of the Japanese seems to be promising. Second, the Japanese obtain information on the wedding through mainly travel agents and internet six months in advance before the ceremonies. Third, they prefers the traditional wedding style of the destination and western style course menus. Finally, the Japanese considered 5 factors(food/process of wedding ceremonies, cost, atmosphere/weather, wedding location/program, safety/convenience) when they consider the overseas wedding. This study concludes with marketing implications of the results.