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Kim, Steven H.,Shin, Sung-Woo The Korea Society of Information Technology Applic 1999 정보기술응용연구 Vol.1 No.1
The task of classification permeates all walks of life, from business and economics to science and public policy. In this context, nonlinear techniques from artificial intelligence have often proven to be more effective than the methods of classical statistics. The objective of knowledge discovery and data mining is to support decision making through the effective use of information. The automated approach to knowledge discovery is especially useful when dealing with large data sets or complex relationships. For many applications, automated software may find subtle patterns which escape the notice of manual analysis, or whose complexity exceeds the cognitive capabilities of humans. This paper explores the utility of a collaborative learning approach involving integrated models in the preprocessing and postprocessing stages. For instance, a genetic algorithm effects feature-weight optimization in a preprocessing module. Moreover, an inductive tree, artificial neural network (ANN), and k-nearest neighbor (kNN) techniques serve as postprocessing modules. More specifically, the postprocessors act as second0order classifiers which determine the best first-order classifier on a case-by-case basis. In addition to the second-order models, a voting scheme is investigated as a simple, but efficient, postprocessing model. The first-order models consist of statistical and machine learning models such as logistic regression (logit), multivariate discriminant analysis (MDA), ANN, and kNN. The genetic algorithm, inductive decision tree, and voting scheme act as kernel modules for collaborative learning. These ideas are explored against the background of a practical application relating to financial fraud management which exemplifies a binary classification problem.
Data Mining in Marketing:Framework and Application to Supply Chain Management
Kim, Steven H.,민성환 한국데이타베이스학회 1999 공동학술대회 Vol.1 No.1
The objective of knowledge discovery and data mining lies in the generation of useful insights from a store of data. This paper presents a framework for knowledge mining to provide a systematic approach to the selection and deployment of tools for automated learning. Every methodology has its strengths and limitations. Consequently, a multistrategy approach may be required to take advantage of the strengths of disparate technique while circumventing their individual limitations. For concreteness, the general framework for data mining in marketing is examined in the context of developing agents for optimizing a supply chain network.