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Shaoxia Liu,강문구 사단법인 미래융합기술연구학회 2021 아시아태평양융합연구교류논문지 Vol.7 No.1
Pragmatics theory began to be studied and developed in China in the 1980s and 1990s. Among the various branches and concepts of pragmatics, pragmatic failure is an important aspect that cannot be ignored. In recent decades, there has been a variety of developments in the field of pragmatics. Many studies use the method of contrastive analysis to summarize the types of failures in communication between English and Chinese users. In addition to linguistic pragmatic failures, there are also social pragmatic failures and even non-verbal pragmatic failures. Most of these types of failures focus on the fact that Chinese students are the initiators of pragmatic failures. However, with the development of internationalization and the emergence of “Chinese fever”, more and more Westerners will also produce pragmatic failures in the process of using Chinese, which will lead to the failure of communication as well. The first part of this paper analyzes the research background by using the method of literature analysis, pointing out the direction of pragmatic research in China, such as various discourse acts, adaptation theory, pragmatic failure in translation aspects. The second part uses the contrastive study method based on the phenomenon to compare the main causes of pragmatic failure. The causes are the differences in culture, thinking pattern and lacking pragmatic knowledge, teachers or other educators should pay attention to the emphasis and input of pragmatic awareness and pragmatic knowledge. In order to avoid pragmatic failure, the third part proves some strategies. The experimental method proves that pragmatic teaching is helpful to the improvement of pragmatic competence. English is a common language in the world, so the importance of English pragmatics has been well known by learners; however, with the increase in non-native learners of Chinese, in the bilingual environment, language learners should also pay more and more attention to the understanding of Chinese culture.
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