IT 기술력으로 대한민국을 연결하다: 메쉬코리아의 성공 메커니즘 분석

유정범(Jeong-bum Rhyu),박재홍(Jae-hong Park),이동근(Dong-gun Lee),박기찬(Kichan Park) 한국경영학회 2021 Korea Business Review Vol.25 No.신년 특별호

온라인 쇼핑 시장의 발전과 코로나19 바이러스의 확산으로 비대면 생활 시대가 점진되면서 라스트 마일 시장(Last Mile Market)은 유래 없는 호황을 맞이하고 있다. 이제는 배송의 대상이 음식에 국한되지 않고 편의점, H&B 스토어 등 비(非)음식분야까지 서비스가 보편화 되었다. 본 연구는 라스트 마일 업계에서 IT(Information Technology) 기술력을 기반으로 성공적인 성장을 거듭하고 있는 메쉬코리아의 성공 사례를 자원기반이론(RBV)의 확장 모델로 평가되는 SER-M 패러다임을 통해 분석했다. 주체의 특성, 환경적 조건, 자원의 역량요인 등이 융합 · 결합을 통해 어떠한 메커니즘을 형성하여 성공할 수 있었는지, 그리고 더 큰 성장을 위해 어떤 도전과제에 직면하고 있는지를 살펴보았다. 분석결과, 선순환적 성장 메커니즘을 구축시켜준 주요 원동력은 다음과 같이 나타났다. 첫째, 주체변수의 특성은 창업가의 기업가정신으로 나타났다. 메쉬코리아의 창업주 유정범 대표는 아버지의 장례식장에서 배달 시스템의 비효율성을 보면서 이를 개선하기 위해 창업을 결심했다. 유대표의 기업가 정신은 현장 중시 철학인 ‘우문현답’, 모두에게 이익이 되도록 하려는 모토인 ‘세상에서 가장 깨끗한 1원의 가치’, 그리고 흔히 라이더(Rider)라 부르는 배송기사들에 대한 ‘섬김의 리더십’실천으로 부각된다. 둘째, 성공을 위한 환경적 요인은 온라인 쇼핑이 활성화되어 라스트 마일 사업이 확대된 시장 환경, 인공지능(AI), 빅데이터 등 다양한 기술의 발전에 힘입어 신유통 등 물류 시장에 혁신의 바람을 불게 한 시대적 환경, 그리고 코로나-19 신종 바이러스 확산에 따른 강력한 사회적 거리두기 조치등의 정책적 환경이 새로운 기회를 제공한 것으로 나타났다. 셋째, 유정범 대표의 기업가 정신과 코로나 팬데믹 환경에 더하여 메쉬코리아가 보유하고 있는 인적, 물적 자원을 업계에서 유일하게 직영 구조로 운영하는 전략적 자원으로 구축 및 활용함으로써 글로벌 배송 업체까지도 벤치마킹하고자 하는 메쉬코리아의 선순환적 성공 메커니즘이 사내외로 확산되고 있음을 확인하였다. 논문의 마지막 부분에서는 대부분의 사업과 산업이 어려움에 처한 상황에서도 배송업계에 대한 낙관적 전망에 따라 포화상태로 접어들고 있는 라스트 마일 업계에서 메쉬코리아가 향후 직면하게 될 도전과제에 대하여 살펴보았다. 본 연구는 메쉬코리아의 성공적 성장사례를 통해 스타트업 기업들의 시장진입 및 성장전략, 그리고 그 과정에서 직면하게 되는 이슈와 과제를 어떻게 대응하고 극복해 갈 것인지에 대한 방법을 토론하는 데 그 의미를 두고자 하였다. The Last Mile Market is experiencing an unprecedented boom due to advent of the non-faceto-face life era caused by the development of the online shoppong market and the spread of the COVID-19. The target of delivery is not limited to food, and services have become common in non-food fields such as convenience stores and H&B stores. This study analyzed the success cases of Mesh Korea, which has achieved successful results based on IT(Information Technology) in the Last Mile Industry, through a ser-M model. and this study examines what kind of mechanisms the subject, environment, and resourse factors could have formed and succeeded through fusion and combination, and what challenges they face for greater growth. CEO Rhyu Jeong-beom, founder of Mesh Korea, decided to start a business in order to improve the inefficiency of the delivery system at his father’s funeral. His entrepreneurship is “Woo Moon Hyeon-dap(The answer to our problem is in the field),” a philosophy that focuses on the field, “the cleanest value of 1 won in the world,” and the leadership of serving delivery riders. Environmental factors for success were analyzed by dividing in to Market Environment in which the Last Mile Market has expanded due to active online shopping, The environment of the times in which various technologies such as AI(artificial intelligence) and big data have been developed to blow the wind of innovation in the logistics market. and Policy Environment such as strong social distancing following the spread of the COVID-19. This study presents the challenges that Mesh Korea will face in the future in the last mile industry, which is saturated with indyustry optimism. And it is meaningful in discussing how to overcome the start-up and growth of start-up companies and the challenges they will face through the case of Mesh Korea.

지방흡입술 후 괴사성 근막염과 동반하여 발생한 독성 쇼크 증후군

유희선(Hee Seon Rhyu),박민호(Min Ho Park),김정철(Jung Chul Kim),류성엽(Seong Yeop Rhyu),박영규(Young Kyu Park),김형록(Hyeong Rok Kim),김동의(Dong Yi Kim),김영진(Young Jin Kim),김신곤(Shin Khon Kim),주재균(Jae Kyun Ju) 대한외과학회 2008 Annals of Surgical Treatment and Research(ASRT) Vol.74 No.3

The Origins of Korean Chaebols and their Roots in the Korean War

Rhyu Sang-young 한국국제정치학회 2005 國際政治論叢 Vol.45 No.5

Dynamic Analysis of Double Excited 3-DOF Motor Modeling Using Equivalent Magnetic Circuit

Rhyu, Se-Hyun,Shin, Hye-Ung,Kim, Min-Soo,Kwon, Byung-Il The Korean Institute of Electrical Engineers 2015 Journal of Electrical Engineering & Technology Vol.10 No.3

This paper implements a model of a double excited three-degree-of-freedom motor (3-DOF) coupled with a PI current controller for position control. The rotational trends of the rotor according to the applied steps are identified using a motion equation. The simulation model is a complete electrical and mechanical model of a 3-DOF motor, which mainly consists of mechanical torque equations, a nonlinear equivalent magnetic circuit, and a PI current controller. This machine is tested using the manufactured control board using the same conditions as in the simulation, where the experimental results also verify the accuracy of the simulation results.

Electrical loop antenna using stacked patches for 433.92 MHz RFID reader

Rhyu, H.,Heo, S.,Chung, Y.-S.,Harackiewicz, F.J.,Lee, B. Inst. of Eng. and Technol 2006 Electronics letters Vol.42 No.11

A novel and compact electrical loop antenna for an RFID reader at 433.92 MHz is proposed. Using modified and stacked patches, in-phase and uniform currents are excited so that an omnidirectional radiation pattern with a φ-component of the electric field is obtained. The antenna is analysed based on simulated and measured results.

A Glance of Electron Tomography through 4th International Congress on Electron Tomography

Rhyu, Im Joo,Park, Seung Nam 韓國電子顯微鏡學會 2008 Applied microscopy Vol.38 No.3

Electron tomography (ET) is an electron microscopic technique for obtaining a 3-D image from any electron microscopy specimen and its application in biomedical science has been increased thanks to development of electron microscopy and related technologies during the last decade. There are few researches on ET in Korea during this period. Although the importance of ET has been recognized recently by many researchers, initial approach to electron tomographic research is not easy for beginners. The 4th International Congress on Electron Tomography (4 ICET) was held on Nov 5~8, 2006, at San Diego. The program dealt instrumentation, reconstruction algorithm, visualization/quantitative analysis and electron tomographic presentation of biological specimen and nano particles. I have summarized oral presentations and analyzed the posters presented on the meeting. Cryo-electron microscopic system was popular system for ET and followed conventional transmission electron microscopic system. Cultured cell line and tissue were most popular specimens analyzed and microorganisms including bacteria and virus also constituted important specimens. This analysis provides a current state of art in ET research and a guide line for practical application of ET and further research strategies.

The enterprising evaluation for the Korean National Long-Term Ecological Research (KNLTER) Project for six years (Review)

Rhyu, Tae-Cheol,Yang, Byung-Gug The Ecological Society of Korea 2011 Journal of Ecology and Environment Vol.34 No.1

The Korean National Long-Term Ecological Research (KNLTER) project seeks to predict the effects on Korean ecosystems caused by stress derived from environmental changes from a national perspective. The objective of this article about the KNLTER program, continuously supported by the Ministry of Environment (MOE) since 2004, was to inspect the general plans and to evaluate the project for the KNLTER program objectively, and to make suggestions about the developmental direction of the project. As a result of evaluation on the research site, the numbers of research sites in 2010 correspond to 50% of those presented in the basic plan of the KNLTER project. As a result of evaluation on the research contents in the terrestrial ecosystem section of the KNLTER project, monitoring of climatic and atmospheric changes using eco-towers should be conducted over a long-term period. Additionally, the soil respiration part of the study needs to be expanded further in order to better understand soil systems. In the freshwater ecosystem section, we need to establish common standard investigation items, which can be used as indicators of the actual freshwater environment, considering that freshwater ecosystem management is closely related to human life. In the coastal ecosystem section, we should intensively analyze the correlation between the collected data accumulated thus far, as well as environmental changes including climate change, pollution, etc. For very sensible cases such as topographic changes due to rises in sea level, we should generate data applicable to prediction and confrontation for future changes through the continuous addition of variables and applications of a variety of simulation methods. In the animal ecology section, we should evaluate ecosystem changes based on animal phenology by selecting indicator animal species, which can be applied to each relevant ecosystem: namely, terrestrial, freshwater, and coastal ecosystems. As a result of synthetic evaluation conducted under the auspices of KNLTER, the stability of study areas is frequently implicated as the most common problem. If private lands are designated as study sites, it is very difficult to maintain them as study sites for a prolonged period. Therefore, it is necessary to designate national and public lands, such as national or provincial parks, as study sites. Efforts thus far conducted toward the construction of an appropriate database and modeling studies remain insufficient. After investigating the phenology of the specific species growing in all research sites, it is necessary to assess and report the overall changes in Korean ecosystems by applying that knowledge. The collection, analysis, and systematization of recent domestic and foreign research data related to natural ecosystem changes owing to environmental changes such as climate change and environmental pollution have been insufficient. Therefore, studies performed to obtain this information should be continuously pursued in the third stage.

Communication Redundancy for Reliability Improvement in an Industrial Monitoring and Control System

Rhyu, Keel-Soo,Chung, Kyung-Yul The Korean Society of Marine Engineering 2004 한국마린엔지니어링학회지 Vol.28 No.8

In development of monitoring and control systems, one of the most important points is to consider a redundancy so that the system can be operated normally although hardware faults are partly occurred. The purpose of this paper is to introduce a monitoring and control system with a redundancy function for I/O servers and communication networks. I/O servers composed with an active server and a standby server. Each server also has 3 communication ports, 2 ports of them were connected to field units and the other 1 port was connected to the other server. Field units have to be constructed to 2 communication ports connected I/O servers through communication lines. Also, server communication module was implemented for analyzing and handling fault elements. and was submodularized for linking easily with a monitoring and control module. An experiment with 2 servers and 2 field units was constructed to demonstrate its effectiveness.

2-D modeling and characteristic analysis of a magnetic position sensor

Rhyu, Se-Hyun,Jung, In-Soung,Kwon, Byung-Il IEEE 2005 IEEE transactions on magnetics Vol.41 No.5

This paper presents the shape design of the permanent magnet for a rotary type magnetic position sensor for an automobile acceleration pedal using a new two-dimensional (2-D) analysis method. Basically, its flux path is not uniform in the axial direction because the magnetic flux flows three-dimensionally (3-D) between the stator yoke and permanent magnet. So, the analysis and design of the magnetic position sensor has to consider the 3-D shape. We propose a 2-D analytical modeling method of magnetic position sensor account for fringing effects and optimize the shape of the permanent magnet for a high linearity characteristic. Then, the validity of the developed method is confirmed by comparing the calculated values with the measured values.

COMPARATIVE PUBLIC ADMINISTRATION : Its Purpose and Methodology

Rhyu, Ji-Sung 단국대학교 정책과학연구소 1994 정책과학연구 Vol.6 No.-

우리가 가지고 있는 많은 지식의 대부분은 사물의 비교로 부터 얻었다 해도 과언은 아니다. 비교행정은 행정현상을 비교적인 시각에서 연구하여 행정학에 대한 지식의 축적과 축적된 지식을 바탕으로한 행정학의 이론 정립에 그 목적이 있다. 다시 말해서 행정학의 과학화가 그 목적이라고 할 수 있다. 그러나, 행정학이 순수한 사회과학이라고 하기 보다는 과학의 산물은 이용하여 주어진 문제를 해결하려는 지속적인 노력이라고 볼 때, 비교행정의 목적은 스스로 이룰 수 없는 한계를 가지고 시작 되었다고 해도 과언은 아니다. 우리가 잘 알다시피 이러한 맥락에서 비교행정 분야는 몇번의 부침을 거듭하게 되었다. 그러나, 비교행정 분야가 행정학 전반에 걸쳐 미친 영향은 간과할 수 없으며, 그것의 중요성은 오늘날 새로이 인식 되고 있는 실정이라고 할 수 있다. 이러한 맥락에서, 이 글에서는 비교행정이 추구하는 목적과 방법론적 논의를 새로운 시각에서 재조명하고 있다.