The Impact of Digitalization on the Forms Change of Employment and the Labor Market in the Context of the Information Economy Development

Popelo, Olha,Kychko, Iryna,Tulchynska, Svitlana,Zhygalkevych, Zhanna,Treitiak, Olha International Journal of Computer ScienceNetwork S 2021 International journal of computer science and netw Vol.21 No.5

The authors of the article investigate the impact of digitalization on the forms change of employment and the labor market in the modern conditions. It is substantiated that digitalization processes directly affect the change of forms of employment and the range of occupations in the labor market, as well as the change of jobs. The positive and negative consequences of changing forms of employment for the economy in the process of digital transformation are analyzed, which include: reduction of personnel costs by employers; dissemination of non-standard, informal employment (electronic freelance, electronic outsourcing, start-employment); enabling employees to manage their working hours; increasing unemployment and imbalance of supply and demand in the labor market; reduction of productivity of enterprises, as a result of reduced productivity of workers with non-standard forms of employment, or with a negative indirect impact on productivity. A model for managing the process of digitalization in the labor market of Ukraine under different scenarios of their implementation, namely evolutionary and forced is devoted. To recognize the possible change in the level of employment in connection with the implementation of the forced scenario of digitalization in Ukraine, a model for estimating probable changes in the labor market is proposed. The directions of development of the state strategy of prevention of risks of reduction of number of workplaces in the course of digitalization are outlined.

Marketing Strategy of the Small Business Adaptation to Quarantine Limitations in the Sphere of Trade Entrepreneurship

Ivanova, Nataliia,Popelo, Olha,Avhustyn, Ruslan,Rusak, Olena,Proshchalykina, Alina International Journal of Computer ScienceNetwork S 2022 International journal of computer science and netw Vol.22 No.1

The article considers the peculiarities of developing a marketing strategy for the adaptation of small businesses to quarantine restrictions in the field of commercial entrepreneurship. The importance of reformatting the existing marketing strategy in connection with the change of key conditions of trade activity with the introduction of quarantine restrictions due to the covid19 virus epidemic is substantiated. Quarantine restrictions and the temporary introduction of lockdown in various countries around the world, including Ukraine, have not only caused a crisis for small businesses. But they became a shock therapy and accelerated the digitalization of retail. Trends in digitalization and development of digital infrastructure allow both to adapt the structures of commercial entrepreneurship to the current conditions, and set directions for development in the long run. Particular attention in the article is paid to changing the business model and automation of sales processes based on the introduction of vending. The preconditions and existing experience of vending in Ukraine are analyzed. An outline of the business model of the project for the sale of goods through vending machines has been developed.

INFORMATION AND COMMUNICATION TECHNOLOGIES AS A TOOL OF STRATEGY FOR ENSURING THE HIGHER EDUCATION ADAPTABILITY TO THE DIGITAL ECONOMY CHALLENGES

Kholiavko, Nataliia,Popelo, Olha,Bazhenkov, Ievgen,Shaposhnykova, Iryna,Sheremet, Oleh International Journal of Computer ScienceNetwork S 2021 International journal of computer science and netw Vol.21 No.8

The intensification of the processes of the digital economy development is leading to the transformation of the higher education system. Universities are forced to digitalize their own educational, research, international, marketing, financial and economic activities in order to maintain a competitive position in the global market of educational services. The purpose of the article is to study the role of information and communication technologies in the development of the higher education system and to ensure its adaptability to modern challenges of digital economy. To achieve this goal, methods of content analysis, logical generalization, systematization and a structural-functional method are used. In the article, the authors substantiate the urgency of forming a holistic strategy to ensure the adaptability of higher education to the challenges of digital economy. In the structure of this strategy, the information-technological block is singled out and described. The authors specified a set of positive synergetic effects from the introduction of modern information and communication technologies in the activities of universities. The main information threats to the digitalization of higher education related to the protection of personal data and university systems from cyberattacks and fraudulent schemes are identified. In conclusion, the authors detail the measures for the strategy implementation to ensure the adaptability of higher education to digital economy.

Innovation and investment strategies to intensify the potential modernization and to increase the competitiveness of microeconomic systems

Tulchynska, Svitlana,Vovk, Olha,Popelo, Olha,Saloid, Stanislav,Kostiunik, Olena International Journal of Computer ScienceNetwork S 2021 International journal of computer science and netw Vol.21 No.6

Within the article, strategic guidelines for the modernization of microeconomic systems are identified. Modernization levels of the potential implementation are formalized for enterprises: contractile, extensive technical, technological, progressive, adaptive, steady, intensive, creative, absolute and leader modernization. This allowed to specify the directions and tasks of the enterprise modernization at different management levels. Accordingly, the conditions and criteria for selecting resource tools are set. It is proved that the strategies of the potential modernization of enterprises must be carried out at four main management levels: first, at the enterprise level; secondly, for a particular type of product / service; third, by functional directions of modernization of separate spheres of the enterprise activity or responsibility, fourth, at the level of structural units of the enterprise. It is substantiated that in the processes due to the activation of the potential modernization, the resources are transformed into the results of the innovation implementation and the investment strategies modernization. A system of tasks for the corporate strategies implementation in order to modernize microeconomic systems has been formed. Key vectors of the activation determine the nature and properties of investment resources and necessary innovations to enhance the modernization potential. Therefore, the system of innovation and investment strategies' modernization, based on the vector and resource provision of the modernization process, is specified:

The Economic Security System in the Conditions of the Powers Transformation

Arefieva, Olena,Tulchynska, Svitlana,Popelo, Olha,Arefiev, Serhii,Tkachenko, Tetiana International Journal of Computer ScienceNetwork S 2021 International journal of computer science and netw Vol.21 No.7

In the article, the authors investigate the economic security system in the conditions of the powers transformation. It is substantiated that economic security acts as a certain system that includes components and at the same time acts as a subsystem of the highest order. It is determined that the economic security system of regions acting as a system has its subsystems, which include: production, financial, environmental, innovation, investment and social subsystems. The parameters of the economic security system include relative economic independence, economic stability and self-development of economic systems, and it is proved that an important feature of economic security in addition to its systemic nature is multi-vector. It is substantiated that the monitoring of ensuring the economic security system of the development of economic systems of different levels in the conditions of the powers transformation should contain the analysis of social, economic and ecological development of regions; spheres of possible dangers of the development of regional economic systems; the nature of the threats; the degree of the possibility of threats; time perspective of economic development threats; possible consequences of losses for economic entities; the impact of threats to the object of the economic entities' activity; possible asymmetry of economic development of regional economic entities. Possible threats as a consequence of the powers transformation have been identified. A PEST analysis of the impact of factors of different nature on economic security and the development of regional economic systems in the powers transformation is carried out. A recurrent ratio is proposed for the economic security system in the conditions of the powers transformation.