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Factors Influencing on Consumer's Decision on Vegetarian Diets in Vietnam
NGO, Vu Quynh Thi,VO, Thi Anh Dao,NGO, Anh Phung,NGUYEN, Do Mai Anh,LE, Minh Thu,TO, Thi Phuong Loan,NGUYEN, Thi Thuy Phi Korea Distribution Science Association 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.2
Recently, vegetarian diets have experienced a dramatic increase in popularity. The aim of the study is to explore and test the relationship between the factors influencing consumers' dietary decisions in Ho Chi Minh City, Vietnam. The questionnaire applied a five-point Likert scale to investigate factors that affect Ho Chi Minh City's citizens when they have a vegetarian diet. 497 respondents (68% female; 61.2% aged 18-22; 82.7% had regular vegetarian diets) living in Ho Chi Minh City took part in both online and offline surveys. The results were processed by SPSS 22.0 software. The reliability was checked by Cronbach Alpha and Exploratory factor analysis (EFA) to identify the underlying relationships between measured variables. The Correlation analysis was implemented to show how strong and degree of two variables are related to each other before the multivariate regression equation was analyzed. The result showed the Five factors that were motivating people in Ho Chi Minh City to decide on plant-based diets, such as Animal Welfare, Health, Religion, Mood, and Reference groups. The mood is the most influential variable that significantly influences people's food choices. Attitudes toward vegetarian diets are changing. Therefore, recognizing the trends in food consumption might help companies take advantage of investment opportunities and build their marketing strategies.
Minh-Huy Dinh Dang,Trang Thi Thu Nguyen,Bao Quang Gia Le,Linh Ho Thuy Nguyen,Ngoc Xuan Dat Mai,My Van Nguyen,Phuong Hoang Tran,Tan Le Hoang Doan 한국공업화학회 2022 Journal of Industrial and Engineering Chemistry Vol.111 No.-
Pd-incorporated Zr-based metal–organic framework containing sulfone groups, named Pd(II)BUT-11, wassuccessfully prepared by dispersing the sulfone-functionalized MOF in Pd(OAc)2 solution. X-ray diffraction,scanning electron microscopy, N2 isotherm sorption, X-ray photoelectron spectroscopy, and thermogravimetricanalysis were applied to determine the features of the Pd-incorporated MOF. In the catalyticstudies, Pd(II)@BUT-11 was shown to be an efficient heterogeneous catalyst for synthesizing various stilbenederivatives via the cross-coupling Heck reaction with DABCO-derived deep eutectic solvent (DES) asa green solvent. Notably, the catalyst and the solvent could be recovered and reused, with their activityand structure remaining stable throughout several trials. The method provides an alternative solution tothe conventional catalysts and solvents, resulting in a green and efficient stilbene synthesis process. Furthermore, the stilbenes were separated by extraction with ethyl acetate due to the low solubility ofDES with this solvent.
MAI, Thi Cam Tu,NGUYEN, Hong Son,PHAN, Nguyen Ngoc Diem,LE, Minh Hang,LUU, Phuong Khanh,NGUYEN, Thi Thu Thao,NGUYEN, Thi Thu Trang Korea Distribution Science Association 2022 The Journal of Asian Finance, Economics and Busine Vol.9 No.6
This study examines the impact of CSR and its authenticity on customer loyalty through the brand image in the chain coffee shop industry. Using qualitative and quantitative methods, 601 survey questionnaires were distributed, of which 491 were analyzed. The results show that CSR has a positive impact on brand image and customer loyalty. In addition, authenticity does not moderate the impact of CSR on brand image and loyalty, as it is difficult for customers to verify the authenticity of CSR action programs. This study emphasizes the importance of CSR action programs and authenticity for businesses to sustainably enhance their distinctive brand image and customer loyalty. Therefore, for sustainable development in the future, managers of coffee shop chains need to focus on the following issues. First, the most important thing is the right awareness of businesses regarding CSR and CSR authenticity. Third, businesses should strengthen the transparency of CSR action programs in various media so that consumers can easily verify authenticity, to increase brand image and improve customer loyalty.
Minh-Huy Dinh Dang,Linh Ho Thuy Nguyen,Trang Thi Thu Nguyen,Ngoc Xuan Dat Mai,Phuong Hoang Tran,Tan Le Hoang Doan 한국공업화학회 2021 Journal of Industrial and Engineering Chemistry Vol.103 No.-
Functionalized metal–organic frameworks have recently received significant attention in heterogeneouscatalysis applications due to their high catalytic activity. In this work, a sulfate-functionalized Hf-clusterbasedmetal–organic framework was prepared via sulfation of a Hf-MOF, named Hf-BTC, constructed byHf6 clusters and 1,3,5-tricarboxylate linkers. The Hf-BTC-SO4 material was consequently demonstrated tobe an efficiently reusable superacid catalyst for a one-pot three-component reaction of pyrimido[1,2-a]benzimidazoles synthesis. The reaction catalyzed by the sulfated Hf-BTC could be carried out under mildand solvent-free conditions and give superior performance in a wide range of substrates. According todetailed investigation, the good catalytic performance of the sulfated-functionalized MOF likely originatesfrom the high-porosity framework and the high active sites of the functionalized clusters. Importantly, the catalyst could be easy to recover and reuse the functionalized framework several timeswith minor changes in catalytic efficiency.
Minh Sang VO,Mai Tran NGUYEN,Tuong Vi LE,Gia Bao NGUYEN,My Duyen HO,Thi Phuong Thao PHAM 한국유통과학회 2022 The Journal of Asian Finance, Economics and Busine Vol.9 No.5
Purpose: The is study aimed to examine the impact of consumer ethnocentrism on reasoned action and brand equity on Generation Z in Vietnam. Research design, data and methodology: A quantitative study was undertaken on 302 Generation Z members. The data for the study was collected using a Google Form-based questionnaire from December 2021 to January 2022. Descriptive statistics, Cronbach’s alpha, and structural equation modeling were among the data analysis techniques employed. The results: The results show that consumer ethnocentrism has a direct positive impact on reasoned action (subjective norms and attitude toward domestic goods) as well as an indirect positive impact on brand equity, including brand awareness, brand quality, and brand image. Major findings: According to the findings of this study, governments should continue to push propaganda and advocacy programs, call for national pride and encourage home consumers to support and use domestic goods. Domestic brands must strengthen their ties to the community and invest in community-oriented programs that promote domestic consumption. Vietnam’s domestic fashion brands need to promote the exploitation of community-oriented and nationalistic content to call on domestic consumers to support them to consume domestic brands.
The Influence of E-Service Quality on Food Online Purchase Intention in Vietnam
THI-MINH-NGOC LUU,DAM-LUONG-THUY HOANG,Phuong Mai NGUYEN 중앙대학교 경제연구소 2023 Journal of Economic Development Vol.48 No.3
This paper aims to examine how the e-service quality and demographic factors influence food online purchase intention of Vietnamese consumers. We developed a research framework by adopting the E-S-QUAL model proposed by Parasuraman et al. (2005) and some other existing studies. Measurements with 19 items of e-service quality dimensions (i.e. website design, reliable service, trust and personalisation) and three items of online purchase intention were adopted and adapted. Data were collected from 179 customers in a self-administered online survey. Regression analysis in SPSS was run to test the research hypotheses. Results showed that personalisation factor has the most significant effect on food online purchase intention of Vietnamese consumers, followed by website design and then reliable service. Furthermore, trust has a minor effect on customers’ food online purchase intention. Regarding the influence of demographic factors, age and occupation were confirmed to relate to the food online purchase intention. Our findings suggest that online merchants and food producers innovate their marketing tactics to target more audience and boost sales. Our study also implies that the policymakers should amend the regulations in e-commerce to promote collaboration among food online sellers and third-party payment platform providers.
Determinants Influencing Management Competency of Small and Medium Enterprise Directors in Vietnam
Thi Mai Huong DOAN,Minh Thuy DO,Thanh Lan MAI,Vu Phuong Anh DO,Thi Loan NGUYEN 한국유통과학회 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.12
Currently, small and medium-sized enterprises (SMEs) are accounting for about 98% of the total number of enterprises in Vietnam. Each year, SMEs create over one million new jobs, utilize up to 51% of the labor force in the society, and contribute more than 40% of GDP to the country. The study aims to analyze factors affecting the management competency of directors in small and medium enterprises in Vietnam. To achieve these research objectives, quantitative and qualitative methods were used concurrently. 300 questionnaires were sent out, but only 276 were collected and used for the quantitative analysis through SPSS 20.0 software. Cronbach’s Alpha, EFA, and regression were used to further confirm the research findings. The research findings show that all four proposed factors have impacts on the management competency of SME directors, among which enterprise features and specific policies for entrepreneur development in the locality have the strongest impacts, followed by personal features and business environment. The findings of this study suggest that managers need to focus on factors affecting the management competency of directors. This paper also provides new insight into the management competency of directors. Based on the findings, some recommendations are given for SMEs to improve management competency.
Education, Industry 4.0 and Earnings: Evidence from Provincial-Level Data of Vietnam
TU, Anh Thuy,CHU, Phuong Thi Mai,PHAM, Truong Xuan,DO, Ngoc Minh Korea Distribution Science Association 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.2
This paper aims to analyze factors influencing earnings of workers in Vietnam using provincial-level data from 2016 to 2018. We show the important determinants of earnings of workers of more than 15 years old including working hour, labor force, life expectancy, education, regulation measured by Provincial Competitiveness Index (PCI) and especially Industry 4.0, our major depart from literature proxies by government expenditure on science and technology, number of phone lines, and number of internet users. Working hours are a typical measurement of quantity of labor supplied. Labor force represents market size from the supply side. Life expectancy measures the health of laborers, a physical quality measure of workers. PCI stands for institutional status of the locality. Two most important factors of our interest are education, representing qualification of workers, and Industry 4.0, reflecting the new working environment of workers. By estimating a robust standard error fixed-effect model, we have evidence that all factors are significant in explaining earnings of Vietnamese workers. Education and IR4.0 play an important role in earnings of workers of Vietnam. Results also provide an estimation of Vietnam's labor supply in the context of Industry 4.0. In addition, findings contribute to explain the income discrepancy among Vietnamese provinces.