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CROSS-CULTURAL COMMUNICATION THROUGH FASHION AND BRAND CONSCIOUSNESS
Gregor Pfajfar,Aviv Shoham,Nihat Anil,Ossi Pesämaa,Maja Makovec Brenčič 글로벌지식마케팅경영학회 2015 Global Fashion Management Conference Vol.2015 No.06
The global luxury market is relentlessly growing over the last few decades, defying the global economic crisis. It is estimated that the luxury market is made up by a continuously enlarging heterogeneous group of 330 to 380 million consumers worldwide. The consumption of luxuries goes beyond the riches and wealth of countries, as the highest luxury spenders are to be found in places like the Middle East, Japan, and China. Luxury goods’ penetration relatively to GDP is low in countries like Germany and the U.S. and high in Italy, France, and South Korea. Wealth and economics alone cannot explain the economics underlying luxury consumption; culture is an important driver of growth in this sector. Culture gives meaning to luxuries, affects the perceived value and motivations to buy luxury goods, and determines luxuries’ signaling power and potency as differentiators and identity signifiers. Today, despite the size, growth and geographical spread of the luxury goods market, cross-cultural research is limited and rather scattered in different fields. Much of the research undertaken draws from Hofstede’s typology of culture and focuses on a narrow range of conceptual issues. The purpose of this presentation is to review and summarize existing cross-cultural research on luxury products and to identify fruitful future research directions that will expand our understanding of luxury goods marketing. In addition, attention will be given to examining current trends and behaviors in the field
REAL-TIME OCEAN BUOY OFF THE EAST COAST OF KOREA
김구,김영규,Ki Wan Kim,Hyung Ossi 한국해안해양공학회 1999 학술강연회 발표논문초록집 Vol.1 No.1
A real-time monitoring buoy was deployed in the water of 100 m off the east coast of Korea during April 25-June 27, 1999. The buoy is equipped with sensors to measure meteorological and oceanic variables. Data are stored every 10 minutes, transmitted simultaneously and recorded at the East Sea Ocean Research Center. Preliminary data analysis indicates a diurnal variation of wind, wind-induced current and near-inertial oscillation.
CTD Data Processing for CREAMS Expeditions: Thermal-lag Correction of Sea-Bird CTD
Kim, Kuh,Cho, Yang-Ki,Ossi, Hyong,Kim, Young-Gyu The Korean Society of Oceanography 2000 Journal of the Korean Society of Oceanography Vol.35 No.4
Standard CTD data processing recommended by Sea-Bird Electronics produced thermal-lag corrections larger than 0.1 psu for the data taken during the CREAMS expeditions in the northern part of the East/Japan Sea where a vertical temperature gradient frequently exceeds 1.0$^{\circ}$C/m in the upper 100 m near the sea surface. As the standard processing is based upon a recursive filter which was introduced by Lueck and Pickle (1990), coefficients of the recursive filter have been newly derived for the CREAMS data by minimizing the difference between salinities of downcast and upcast in temperature-salinity domain. The new coefficients are validated by comparison with salinities measured by a salinometer, AUTOSAL 8400B. An accurate correction for the thermal-lag is critical in identifying water masses at intermediate depth in the East/japan Sea.