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Iryna A. Markina,Olha A. Bilovska,Olena I. Yakovenko,Radyslava I. Shevchenko-Perepyolkina 대한산업공학회 2018 Industrial Engineeering & Management Systems Vol.17 No.4
A lot of people’s access to the Internet all around the world and expansion of electronic communications betweenpeople and organizations through virtual world has provided grounds for trade interactions. Although a lot of researchhas been conducted inventory systems, yet in these research different theoretical frameworks have been utilized. Butin electronic management, not many research have been conducted in inventory systems especially in private bankingarea; therefore, this subject has been considered as the main objective of this research. This research aims at investigatingtechnological readiness in Technology Acceptance Model, and the use of E-CRM of Ukrainian bank in northernKiev. Research method was descriptive applied library search. Data was collected through a standardized questionnairewhose reliability and validity were approved. The sample of this research was all branch managers, theirassistants, and the officers working in northern Kiev branches. The number of the subjects, based on Kukran formulawas 218 which was determined via random selection. SPSS 22 and Smartpls 3 were used as data analysis software. The result of this research showed that advantage adaptability, observations, experimentation, daily activities, organization,and environment play a pivotal role in accepting E-CRM. At the end of the research some suggestions on researchhypotheses were provided.