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I Ketut Setia SAPTA,Muafi MUAFI,Ni Made SETINI 한국유통과학회 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.1
In the current Covid-19 pandemic, technology’s role is important; with technology, all activities can carry on. This study explains that technology, organizational culture, and job satisfaction at rural banks in Bali can be a motivation for improving performance, especially during a pandemic. A questionnaire is distributed online using Google Form to a total of 350 employees; the data is collected from a sample of employees from rural banks in Denpasar, Bali. Respondents had to meet the following criteria: a minimum work period of one year and a minimum high school education or equivalent. With these criteria, 100 samples were obtained. The dependent variable is employee performance; the independent variables are organizational culture, technology, and job satisfaction; the intervening variable is work motivation. This study uses Structural Equation Modeling with a variance-based or component-based approach with Partial Least Square. The study results show that organizational culture, job satisfaction, and technology provide motivation and have a significant positive effect on employee performance. However, organizational culture does not have a positive or direct impact on employee performance. The study results can be used as a basis for designing business strategies to improve employee performance in a competitive environment to advance the credibility of a bank.
Student Satisfaction and Perceived Value on Word of Mouth (WOM) During the COVID-19 Pandemic
I Gusti Ayu Ketut GIANTARI,Ni Nyoman Kerti YASA,Tjokorda Gde Raka SUKAWATI,Made SETINI 한국유통과학회 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.6
Maintaining distance has become an effective pioneering measure in reducing the spread of the coronavirus outbreak (called COVID-19), so that distance learning has become an option for educators. This study seeks to explain the role of student satisfaction in mediating the effect of perceived value on word of mouth (WOM). The population of this study is students in Bali who had attended online lectures during the COVID-19 pandemic. The sample size consists of 260 people selected with a purposive sampling method. The analysis is using SEM-PLS. The results shows that perceived value had a positive and significant effect on WOM. Perceived value also has a positive and significant effect on student satisfaction and student satisfaction has a positive and significant effect on WOM. There are several variables that need to be added, such as the online system itself, the quality and ease of use of online media. Satisfaction can mediate the effect of perceived value on WOM partially. Therefore, it is important for higher education institutions in Bali to increase the perceived value obtained by students, especially in the functional value, to increase student satisfaction and ultimately have an impact on increasing positive WOM about online lectures.