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The Transition from Internet to Mobile Mapping
Michael P. Peterson 서울시립대학교 도시과학연구원 2006 International journal of urban sciences (IJUS) Vol. No.
Although the wireless Internet is a natural and inevitable progression from the wired Internet, the two developed much differently. The wired Internet was based on existing personal computer and workstation technology that had begun in the early 1980s. Over 1.3 billion computers were already in use when the World Wide Web was introduced a decade later. The browser software was free and no additional hardware was required - beside the use of a modem for connection purposes. The Web was quickly applied for all sorts of information delivery and its use expanded rapidly. In contrast, the development of the mobile Internet is hindered by a number of factors, not the least of which was the development of a wireless infrastructure. To fund its development, commercial companies devised new services that would generate revenue. One such revenue scheme was Location Based Services(LBS), a model for informing the mobile phone user where they are currently located and what services are available in the surrounding area. For a variety of reasons, LBS has not grown as quickly as had been predicted. While one might blame the small display, there are many reasons examined here why the wireless Internet and LBS have not expanded more rapidly.
Using metaphorical techniques in focus groups to uncover mothers' feelings about family meals
Kling, Leslie,Cotugna, Nancy,Snider, Sue,Peterson, P. Michael The Korean Nutrition Society 2009 Nutrition Research and Practice Vol.2 No.2
Traditional nutrition education has not been shown to consistently produce behavior change. While it has been suggested that using emotion-based messages may be a better way to influence nutrition behavior change, this has not been well tested. Producing emotion-based messages is a multi-step process that begins with exploring subconscious barriers to behavior change rather than the more obvious and typically reported barriers. The purpose of this research was to uncover the emotional reasons, sometimes referred to as emotional pulse points, for mothers' choosing or not choosing to have more family meals. This would then serve as the first step to developing emotion-based messages promoting the benefits of family meals. Five focus group interviews were conducted with 51 low-income Black (n=28) and white (n=23) mothers. Metaphorical techniques were used to determine underlying feelings toward family and family meals. Discussions were video-taped, transcribed, and manually analyzed using a content-driven, immersion/crystallization approach to qualitative data analysis. Four themes emerged around the definition of family: acceptance, sharing, chaos, and protective/loyal. Some mothers felt mealtime was merely obligatory, and described it as stressful. Some reported a preference for attending to their own needs instead of sitting down with their children, while others felt that mealtime should be used to interact with and educate children and felt guilty when they were not able to provide family meals. Three themes emerged around feelings towards having or not having family meals: unimportant, important, and guilty. When explored further, mothers indicated that using the feeling of guilt to encourage family meals might be effective. Data obtained are being used to develop innovative, emotion-based messages that will be tested for effectiveness in promoting family meals.
Using metaphorical techniques in focus groups to uncover mothers’ feelings about family meals
Leslie Kling,Nancy Cotugna,Sue Snider,P. Michael Peterson 한국영양학회 2009 Nutrition Research and Practice Vol.3 No.3
Traditional nutrition education has not been shown to consistently produce behavior change. While it has been suggested that using emotion-based messages may be a better way to influence nutrition behavior change, this has not been well tested. Producing emotion-based messages is a multi-step process that begins with exploring subconscious barriers to behavior change rather than the more obvious and typically reported barriers. The purpose of this research was to uncover the emotional reasons, sometimes referred to as emotional pulse points, for mothers’ choosing or not choosing to have more family meals. This would then serve as the first step to developing emotion-based messages promoting the benefits of family meals. Five focus group interviews were conducted with 51 low-income Black (n=28) and white (n=23) mothers. Metaphorical techniques were used to determine underlying feelings toward family and family meals. Discussions were video-taped, transcribed, and manually analyzed using a content-driven, immersion/crystallization approach to qualitative data analysis. Four themes emerged around the definition of family: acceptance, sharing, chaos, and protective/loyal. Some mothers felt mealtime was merely obligatory, and described it as stressful. Some reported a preference for attending to their own needs instead of sitting down with their children, while others felt that mealtime should be used to interact with and educate children and felt guilty when they were not able to provide family meals. Three themes emerged around feelings towards having or not having family meals: unimportant, important, and guilty. When explored further, mothers indicated that using the feeling of guilt to encourage family meals might be effective. Data obtained are being used to develop innovative, emotion-based messages that will be tested for effectiveness in promoting family meals.