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- 저자 : Mehdi Faramarzi (검색결과 3 건)
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THE EFFECT OF LOYALTY PROGRAM INTRODUCTION ON STOCK RETURNS
Ashkan Faramarzi,Mehdi Nezami 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07
Despite significant research and progress in examining the effects of loyalty programs on consumer behavior and firm performance, it is still unclear the firm value implications of these programs. The main goal of this article is to investigate whether announcements related to the loyalty program introduction affect firm value. In addition, the current research examines the moderating role of program, firm, and market factors in order to present a complete picture. The authors test the hypotheses empirically by conducting an event study of 134 announcements which cover a set of firms in the United States in five industries for 17 years from 2000 to 2016. We find that on average, the introduction of a loyalty program is positively related to firm value. Findings of this study will help managers understand how and under what conditions, they should introduce a loyalty program in order to affect firm value positively.
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Seyed Ali Razavikia,Mehdi Faramarzi,Seyed Aboutaleb Mousavi Parsa,Hajir Karimi 한국탄소학회 2023 Carbon Letters Vol.33 No.6
This paper evaluates the adsorptive removal of sunset yellow (SY) from aqueous solutions using a new magnetic glycodendrimer (MGD). To synthesize the MGD, chitosan dendrons were cultivated on amine-functionalized magnetic graphene oxide. A number of analytical methods were employed to physicochemically characterize the synthesized MGD. Batch adsorption conditions were optimized using the Box–Behnken design. An optimized initial SY content of 633 mg/L, an optimized contact time of 33.37 min, and an optimized pH of 3.72 maximized the MGD adsorption capacity to 485 mg/g. The Langmuir isotherm was employed to describe adsorption equilibrium, while adsorption kinetics was studied via the Lagergren kinetics model. The SY adsorption onto the MGD was thermodynamically found to be spontaneous (ΔG° < 0) and exothermic (ΔH° = – 19.120 kJ/mol), leading to a decreased disorder (ΔS° = – 54.420 kJ/mol) in the solid–liquid interface. The MGD showed reusability and unique magnetic characteristics. It was concluded that the MGD could be a potential alternative for the adsorptive and magnetic removal of SY from an aqueous solution.
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Roghayeh Tarasi,Masoumeh Alipour,Lena Gorgannezhad,Somaye Imanparast,Aliakbar Yousefi-Ahmadipour,Ali Ramezani,Mohammad Reza Ganjali,Abbas Shafiee,Mohammad Ali Faramarzi,Mehdi Khoobi 한국고분자학회 2018 Macromolecular Research Vol.26 No.8
Three types of improved Fe3O4 magnetic nanoparticles (MNPs), including poly(amidoisophthalicacid) coated magnetite nanoparticles (Fe@PA), cyclodextrin (CD) anchored Fe@PA (Fe@PA-CD), and chitosan (Cs) coated Fe@PA-CD (Fe@PACD- Cs) were successfully developed and characterized. Laccase immobilization onto MNPs was carried out via physical adsorption. The maximal and minimal loading capacity were obtained for Fe@PA and Fe@PA-CD-Cs, respectively. Fe@PA-CDCs- laccase exhibited around 100% of the maximum activity at pH 4 and maintained 70% of its initial activity within the temperature range of 15-55 °C; and Cs coated nanoparticles were more efficient than non-coated. Fe@PA-CD-Cs-laccase maintained 70% of its initial activity up to 12 d from the first day of storage at 25 °C whereas the free laccase, Fe@PA-laccase, and Fe@PA-CD-laccase kept 10%, 28%, and 33% of initial activity, respectively. Furthermore, bio-removal of phenolic compounds was performed by the free and immobilized enzyme. Fe@PA-CD-Cs-laccase showed maximal removal with 96.4% and 85.5% for phenol and bisphenol A, respectively. It seems that Fe@PA-CD-Cs could be an appropriate support for immobilization of other enzymes in various industrial application especially bioremoval of phenolic compounds.
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