http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : Matthias Buehlmaier (검색결과 1 건)
- 무료
- 기관 내 무료
- 유료
-
HKTV: Mission Impossible - The Agile Giant
Matthias Buehlmaier,Chun Lai Ma,Chau Yin Chan,Wai Yiu Ryan Ho Academy of Asian Business (AAB) 2020 Academy of Asian Business Review Vol.6 No.2
Hong Kong Television Limited (HKTV) is an emerging heavyweight in the Hong Kong retailing and e-Commerce market, earning the reputation as a successful e-Commerce platform locally. The story of HKTV is a demonstration of attaining business performance while shifting industry and service as a result of excellent management and corporate strategy, making it an ideal subject to investigate. This study aims to track its story-like adventure from its start of providing telecommunications service to television broadcasting services, before the dramatic change of stepping into the unfamiliar e-Commerce market segment. The report provides an insight on the historical development of HKTV, highlighting its major turning points. The story of HKTV is a lesson of perseverance, devotion and change. Effective corporate strategy, creative corporate communication and marketing strategies, and most importantly, passion and vision are the pivotal factors that lead to the recognized success of HKTV. These earmarks enabled HKTV to carve its niche in the market, sustaining its ‘giant’ position in the ever-changing era and industry characteristics. While currently not having the most global exposure, the case of HKTV on its development and repositioning is one of the most remarkable and referential companies, and firms can get a lot out of HKTV by learning the way of how to embrace a variety of challenges ahead in the contemporary ever-changing markets.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
