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FASHION LUXURY E-COMMERCE ONLINE SHOPPING EXPERIENCE: A QUALITATIVE ANALYSIS
Patricia SanMiguel,Cristina S?nchez-Blanco,Marta Torregrosa,Jorge del R?o 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07
Offering a good shopping experience on the web is key for fashion luxury brands. However, it is not a field much analyzed by researchers. This research presents a systematic analysis of the usability of the web and its content in more than 60 fashion luxury e-commerce.