ブランド論におけるブランド·リレーションシップの位置づけ―ブランド·ロイヤルティとの比較を中心に―

李熙明 ( Li Ximing ) 동서대학교 일본연구센터 2021 次世代 人文社會硏究 Vol.17 No.-

ブランド·リレーションシップとは消費者とブランドの関係性のことである。ブランド·リレーションシップの概念が提示される以前に, すでに消費者とブランドの関係性を示すブランド·ロイヤルティの概念が存在している。しかし, ほとんどの既存研究は両者の相関関係や因果関係に注目しており, 両者の概念的な違いやブランド·リレーションシップの意義に特化した研究が少ない。このような背景の下で, 本研究の目的は両者の相違点を指摘し, ブランド論におけるブランド·リレーションシップの位置づけを明確にすることである。 本研究では, まずブランド·ロイヤルティ論の限界を指摘し, 両者の相違点を「ブランド観」, 「消費者とブランドの関係」, 「ブランド価値」の3つの側面から考察する。そのうえで, ブランド·ロイヤルティを「態度的ロイヤルティ」と「行動的ロイヤルティ」に細分化し, それぞれの側面とブランド·リレーションシップの関係について論じる。 Brand relationship is the relationship between consumer and brand. Before the concept of brand relationship was proposed, Brand loyalty theory, which describes the relationship between consumers and brands, already exists. However, almost all previous studies have focused on correlation and causation between the two theory. Few studies have looked at the difference and explored the significance of the brand relationship. Against this background, the purpose of this study is to point out the differences between the brand relationship and brand loyalty, and clarify the position of brand relationships in brand theory. In this research, Firstly, the limits of brand loyalty theory are pointed out, and consider the differences from the three aspects of "brand view", "consumer-brand relationship", and "brand value". Then, brand loyalty is subdivided into "attitude loyalty" and "behavioral loyalty," and the relationship between each aspect and brand relationship is discussed.

The Biocompatibility of Multi-Source Stem Cells and Gelatin-Carboxymethyl Chitosan-Sodium Alginate Hybrid Biomaterials

Wang Xinzhe,Li Siqi,Yu Honglian,Lv Jianzhi,Fan Minglun,Wang Ximing,Wang Xin,Liang Yanting,Mao Lingna,Zhao Zhankui 한국조직공학과 재생의학회 2022 조직공학과 재생의학 Vol.19 No.3

BACKGROUND: Nowadays, biological tissue engineering is a growing field of research. Biocompatibility is a key indicator for measuring tissue engineering biomaterials, which is of great significance for the replacement and repair of damaged tissues. METHODS: In this study, using gelatin, carboxymethyl chitosan, and sodium alginate, a tissue engineering material scaffold that can carry cells was successfully prepared. The material was characterized by Fourier transforms infrared spectroscopy. In addition, the prepared scaffolds have physicochemical properties, such as swelling ratio, biodegradability. we observed the biocompatibility of the hydrogel to different adult stem cells (BMSCs and ADSCs) in vivo and in vitro. Adult stem cells were planted on gelatin-carboxymethyl chitosan-sodium alginate (Gel/SA/CMCS) hydrogels for 7 days in vitro, and the survival of stem cells in vitro was observed by live/died staining. Gel/SA/CMCS hydrogels loaded with stem cells were subcutaneously transplanted into nude mice for 14 days of in vivo culture observation. The survival of adult stem cells was observed by staining for stem cell surface markers (CD29, CD90) and Ki67. RESULTS: The scaffolds had a microporous structure with an appropriate pore size (about 80 lm). Live/died staining showed that adult stem cells could stably survive in Gel/SA/CMCS hydrogels for at least 7 days. After 14 days of culture in nude mice, Ki67 staining showed that the stem cells supported by Gel/SA/CMCS hydrogel still had high proliferation activity. CONCLUSION: Gel/SA/CMCSs hydrogel has a stable interpenetrating porous structure, suitable swelling performance and degradation rate, can promote and support the survival of adult stem cells in vivo and in vitro, and has good biocompatibility. Therefore, Gel/SA/CMCS hydrogel is a strong candidate for biological tissue engineering materials.

Hypoglycemic effect of Gynostemma pentaphyllum saponins by enhancing the Nrf2 signaling pathway in STZ-inducing diabetic rats

Dawei Gao,Min Zhao,Ximing Qi,Yanping Liu,Nan Li,Zhiwei Liu,Yanhong Bian 대한약학회 2016 Archives of Pharmacal Research Vol.39 No.2

Gynostemma pentaphyllum (GP) is a natural plant resources for diabetes therapy, however, there is little research on the mechanisms of GP. The present study was undertaken to characterize if G. pentaphyllum saponins (GPs) is the principal active compound of GP responsible for anti-diabetes, and to examine the relativity between blood glucose modulate and antioxidation. The GPs-treated streptozotocin diabetic rats had a more effective hypoglycemic status than those of diabetic control rats, which also ameliorate dyslipidemia. GPs has increased SOD and GSH-px activities, and the spleen and thymus indexes in diabetic rats. The insulin levels in the GPs-treated groups were significantly higher than diabetic control group. Our finding provides a new insight into the application of GPs for the treatment of oxidative stress related diseases.

Preparation and In Vitro Evaluation of Povidone-Sodium Cholate- Phospholipid Mixed Micelles for the Solubilization of Poorly Soluble Drugs

Yuan Zhu,Shanshan Tong,Li Wang,Min Peng,Xia Cao,Ximing Xu,Jiangnan Yu 대한약학회 2010 Archives of Pharmacal Research Vol.33 No.6

Mixed micelles made of polyvinylpyrrolidone (PVP), sodium cholate, and phospholipids were prepared to improve the solubility of poorly water-soluble drugs. Sylibin, a drug used in treating liver diseases, was incorporated into the mixed micelles. The formulation of sylibin containing PVP-sodium cholate-phospholipid mixed micelles with an optimized composition (PVP/sodium cholate/phospholipid/silybin = 3:3:4:1~2 by weight) was obtained based on the study of pseudoternary phase diagrams. The critical micelle concentration was used to evaluate the micellar stability towards dilution. The results showed that addition of PVP to sodium-cholate-phospholipid mixed micelles increased stability. The solubility of sylibin in PVP-sodium cholate-phospholipid mixed micelles was higher than that in pure water or in sodium cholate-phospholipid mixed micelles. In a stability study, we found that PVP-sodium cholate-phospholipid mixed micelles showed good stability. After 3 months storage at 40oC, just 2.6% sylibin was lost with only minor changes of the particle size when compared to a reference formulation containing sodium cholate and phospholipid mixed micelles. In addition, the developed formulation significantly improved in vitro drug release. The time required to release 50% sylibin (t50%) from sodium cholate and phospholipid mixed micelles was 326 h, while the t50% from PVP-sodium cholate-phospholipid mixed micelles was only 51.1 h. Our results suggest that these mixed micelles might have significant potential application to the biomedical field.

Assessing Abdominal Aortic Aneurysm Progression by Using Perivascular Adipose Tissue Attenuation on Computed Tomography Angiography

Zhang Shuai,Gu Hui,Chang Na,Li Sha,Xu Tianqi,Liu Menghan,Wang Ximing 대한영상의학회 2023 Korean Journal of Radiology Vol.24 No.10

Objective: Recent studies have highlighted the active and potential role of perivascular adipose tissue (PVAT) in atherosclerosis and aneurysm progression, respectively. This study explored the link between PVAT attenuation and abdominal aortic aneurysm (AAA) progression using computed tomography angiography (CTA). Materials and Methods: This multicenter retrospective study analyzed patients with AAA who underwent CTA at baseline and follow-up between March 2015 and July 2022. The following parameters were obtained: maximum diameter and total volume of the AAA, presence or absence of intraluminal thrombus (ILT), maximum diameter and volume of the ILT, and PVAT attenuation of the aortic aneurysm at baseline CTA. PVAT attenuation was divided into high (> -73.4 Hounsfield units [HU]) and low (≤ -73.4 HU). Patients who had or did not have AAA progression during the follow-up, defined as an increase in the aneurysm volume > 10 mL from baseline, were identified. Kaplan–Meier and multivariable Cox regression analyses were used to investigate the association between PVAT attenuation and AAA progression. Results: Our study included 167 participants (148 males; median age: 70.0 years; interquartile range: 63.0–76.0 years), of which 145 (86.8%) were diagnosed with AAA accompanied by ILT. Over a median period of 11.3 months (range: 6.0–85.0 months), AAA progression was observed in 67 patients (40.1%). Multivariable Cox regression analysis indicated that high baseline PVAT attenuation (adjusted hazard ratio [aHR] = 2.23; 95% confidence interval [CI], 1.16–4.32; P = 0.017) was independently associated with AAA progression. This association was demonstrated within the patients of AAA with ILT subcohort, where a high baseline PVAT attenuation (aHR = 2.23; 95% CI, 1.08–4.60; P = 0.030) was consistently independently associated with AAA progression. Conclusion: Elevated PVAT attenuation is independently associated with AAA progression, including patients of AAA with ILT, suggesting the potential of PVAT attenuation as a predictive imaging marker for AAA expansion.

Synthesis of sulfonated catalyst from bituminous coal to catalyze esterification for biodiesel production with promoted mechanism analysis

Tang Xincheng,Niu Shengli,Zhao Shuang,Zhang Xiangyu,Li Ximing,Yu Hewei,Lu Chunmei,Han Kuihua 한국공업화학회 2019 Journal of Industrial and Engineering Chemistry Vol.77 No.-

The carbon-based heterogeneous acid catalyst is synthesized from bituminous coal through the partialcarbonization and sulfonation method and applied to catalyze the esterification of oleic acid withmethanol for biodiesel production. Various characterization methods are used to explain catalyticfeatures and molecular simulation is conducted to analyze the promoted mechanism of acid catalyst inesterification. Carbon catalyst, prepared by partially carbonized at 350 C and sulfonated at 105 C,catalyzes esterification with biodiesel yield of 98.70%. Transition state analysis implies that acid catalystreduces the activation energy through providing proton to promote esterification.