http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : Leisa R. Flynn (검색결과 2 건)
- 무료
- 기관 내 무료
- 유료
-
Fashion innovativeness and materialism
Ronald E. Goldsmith,Leisa R. Flynn,ELIZABETH B. GOLDSMITH,Wan-Min Kim 한국마케팅과학회 2013 Journal of Global Fashion Marketing Vol.4 No.4
The purpose of the study described here was to investigate the relationship betweenmaterialism and fashion innovativeness in two consumer societies, the US and SouthKorea. The data came from surveys of 259 US student consumers and 225 SouthKorean student consumers. Correlation and regression analysis tested the hypotheses. Materialism was positively associated in both samples of consumers with fashioninnovativeness at the total scale level and with most of the subdimensions of bothscales, but only the centrality, happiness and attractiveness subscales were positivelyrelated to fashion innovativeness in the regression analysis, suggesting that these arethe dominant motivators. Although the findings are limited to the countries andmeasures used, they imply that fashion innovativeness is positively associatedwith at leastsome aspects ofmaterialism.We can surmise that some consumers satisfy aspects of theirmaterialistic needs by purchasing fashionable clothing. Marketers of new fashion canenhance the appeal of their products by stressing materialistic themes, such as centrality,happiness and attractiveness, in their promotions. Cross-culturalmarketing effortsmay besimilar in this regard. The study is original in that there are very fewstudies ofmaterialism,a powerful influence on a variety of consumer behaviors and fashion innovativeness.Nonecompare countries; none use the newer Kasser Aspiration Index to measure materialism;and few examine subscale relationships.
-
Gallayanee Yaoyuneyong,Jamye K. Foster,Leisa R. Flynn 한국마케팅과학회 2014 Journal of Global Fashion Marketing Vol.5 No.4
Driven by advancements in technology and continuing improvements in the Internet, atransformation in the way consumers shop is taking place. Despite the shortcomings of remote shopping, web-based fashion sales continue to rise (Batista, 2013), and virtual dressing room (VDR) technology should contribute to this trend. Currently there are two technologies for delivering VDR online: Virtual Reality (VR) and AugmentedReality (AR). Important questions linger regarding how consumers will use these newtechnologies and how VDR will impact consumer attitudes and purchase intentions. Drawing on Uses and Gratifications (U&G) theory, this paper proposes entertainmentvalue, informativeness and web irritation, along with consumer innovativeness andeconomic motivation to shop online, as key factors influencing consumer use of VDRtechnology. Additionally, it is proposed that use of VDR will reduce consumers’perceived risks regarding buying apparel online and have a positive effect on consumer self-confidence, customer–brand relationships and consumers’ online e-shoppingbehavior.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
