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Investigating Green Marketing Orientation Practices among Green Small and Medium Enterprises
Jegatheesan RAJADURAI,Abdul Rahman ZAHARI,Elinda ESA,Vathana BATHMANATHAN,Nur Afiqah Mohammad ISHAK 한국유통과학회 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.1
This study aims to establish the relationship between the Green Marketing Orientation (GMO) variables and the performance of Green Small and Medium Enterprises (GSMEs) across the building and energy sectors in Malaysia, using customer satisfaction as a means of performance measurement. The GMO variables examined include Greening the Process (GTP), Green Supply Chain Management (GSCM), Green Strategic Policy Initiatives (GSPI), Proactive Energy Conservation (PEC) and Green Promotion (GP). The items used to measure these variables were extracted from literature and adapted to the context of the variables based on feedback from Focus Group Discussions and Expert Opinion sessions. This study employs a survey sample of 300 respondents but only 238 completed questionnaires were returned. The results reveal that GTP, GSCM and PEC have a positive impact on Customer Satisfaction but not GSPI and GP. The findings suggest that owners or managers of GSMEs should focus on maintaining and improving GTP, GSCM and PEC in order to create greater satisfaction among their customers. The significance of this study is that it enables the creation of a framework that enables GSMEs to design a pathway towards achieving a cleaner production of goods and services in line with United Nations Sustainable Development Goals.
Jegatheesan, Brinda,Ornelles, Cecily,Sheehey, Patricia,Elliot, Emma Korean Association of Child Studies 2017 Child studies in Asia-Pacific context Vol.2 No.1
The rich cultural backgrounds and practices of children from native cultures are often absent in classroom instruction, as teachers might feel that they have inadequate knowledge and backgrounds in the unique practices of these populations. Historically, children from native cultures have had challenging educational experiences and poor educational outcomes. To address these challenges, we propose a Family and Culture Based (FCB) framework that draws from family-centered practice, asset-based practice, and culturally responsive pedagogy. This article describes the three steps of the FCB framework, which uses a teacher-as-learner approach to instruct students from native cultures by engaging teachers in reflection, gaining knowledge about the cultural practices of the family and community, and integrating the new knowledge into practice. We use a Pacific Islands case (Native Hawaiian family) and a Pacific Northwest case (First Nations family) to illustrate the potential benefits of using the FCB framework with indigenous students.
Online Purchasing Behavior of Green Products
Jegatheesan RAJADURAI,Vathana BATHMANATHAN,Nurnazurah AZAMI 한국유통과학회 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.6
Generation Y (Gen Y) consumers are challenging the traditional buyer-seller relationship. Sellers must adapt their approach to marketing in order to win the attention, business and loyalty of Gen Y buyers. Hence, this study aimed to examine Gen Y’s green purchasing decisions relating to online products in Malaysia. The study adopted a qualitative and quantitative approach. Items from past studies were adapted and shared with a focus group to ensure they were in line with the current trends and purchasing behavior of the Gen Y population. The items were then validated by two experts from industry and academia. A total of 113 Gen Y consumers completed the questionnaire. The data collected was analyzed using PLS-SEM software. The results of this study show that societal influence, willingness to pay higher prices for green products and government initiatives have a positive and significant effect on Gen Y online green purchasing decisions. This study supports global initiatives to create a green society by providing strong evidence of the variables that influence the Gen Y cohort’s decision to purchase green products in Malaysia and, therefore, serves as a valuable insight for producers and the government endeavoring to develop a greener society.
Sage, Kara D.,Jegatheesan, Brinda Korean Association of Child Studies 2012 Child studies in Asia-Pacific context Vol.2 No.1
We examined play interactions between siblings when one child has autism in a Vietnamese American and a European American family. Analysis was based on video recorded free play sessions with each set of siblings at their home. Interviews with the typically developing sibling and parents also provided supplemental data to aid our knowledge about their play behavior. This study describes the role of the typically developing sibling in play and the types of play engaged in by siblings. Findings indicate that the two sets of siblings differed in their play behavior. Specifically, significant differences were noted in the role of the typically developing sibling in play, and the types of play engaged in by the siblings. The perceptions of the typically developing siblings and parents regarding autism also differed across families, significantly affecting their play behavior. Implications for research are described.
Hye Yoon Park,Brinda Jegatheesan 한국아동학회 2012 Child studies in Asia-Pacific context Vol.2 No.2
This study aimed to understand communicative and socialization practices of immigrant bilingual families in everyday learning situations by examining interactions between parents and children in the United States. Drawn on language socialization theory and socio-cultural factors influencing immigrants, this study explored how three Korean American mothers struggled as they helped their children with homework by interviewing the mothers and observing mother-child interaction during homework time. The study paid attention to the emotional values of immigrant parents that they tried to teach their children who are members in two distinctive communities, such as Korean American and mainstream American. The findings showed that parental socialization practices had effects on children`s emotional and social competence and at the same time the socialization process was bidirectional. Mothers started with Korean values, but they faced challenges with the English language, different demands for American homework, and children`s rejection of their attempts. Mothers needed to change their strategy and borrow American ways of keeping emotional distance from their children by acknowledging their independence. Their struggles are discussed with attention to their language choice and culture.
Kara D. Sage,Brinda Jegatheesan 한국아동학회 2012 Child studies in Asia-Pacific context Vol.2 No.1
We examined play interactions between siblings when one child has autism in a Vietnamese American and a European American family. Analysis was based on video recorded free play sessions with each set of siblings at their home. Interviews with the typically developing sibling and parents also provided supplemental data to aid our knowledge about their play behavior. This study describes the role of the typically developing sibling in play and the types of play engaged in by siblings. Findings indicate that the two sets of siblings differed in their play behavior. Specifically, significant differences were noted in the role of the typically developing sibling in play, and the types of play engaged in by the siblings. The perceptions of the typically developing siblings and parents regarding autism also differed across families, significantly affecting their play behavior. Implications for research are described.
Park, Hye-Yoon,Jegatheesan, Brinda Korean Association of Child Studies 2012 Child studies in Asia-Pacific context Vol.2 No.2
This study aimed to understand communicative and socialization practices of immigrant bilingual families in everyday learning situations by examining interactions between parents and children in the United States. Drawn on language socialization theory and socio-cultural factors influencing immigrants, this study explored how three Korean American mothers struggled as they helped their children with homework by interviewing the mothers and observing mother-child interaction during homework time. The study paid attention to the emotional values of immigrant parents that they tried to teach their children who are members in two distinctive communities, such as Korean American and mainstream American. The findings showed that parental socialization practices had effects on children's emotional and social competence and at the same time the socialization process was bidirectional. Mothers started with Korean values, but they faced challenges with the English language, different demands for American homework, and children's rejection of their attempts. Mothers needed to change their strategy and borrow American ways of keeping emotional distance from their children by acknowledging their independence. Their struggles are discussed with attention to their language choice and culture.