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      • KCI등재

        텍스트마이닝 기법을 통한 가로 경관의 간판개선사업 수용자 인식조사

        양지윤 ( Jiyun Yang ),정주애 ( Jooae Jeong ),박진애 ( Jinae Park ),황용섭 ( Yongseup Hwang ) 한국공간디자인학회 2019 한국공간디자인학회논문집 Vol.14 No.7

        (Background and Purpose) Sign is not a mere advertisement media which simply delivers information, but it forms landscape which determines street image on the streetscape of modern society. That makes the sign more significant, expanding from private property to public goods. Although sign design & improvement is often qualitatively studied by experts, study based on quantitative data supporting it is somewhat deficient. This study aims to grasp the recognition of general citizen who can be the final customer of Sign Improvement Business(SIB) to understand main factors of regions which are evaluated to be excellent. (Method) The target scope of study includes SIB of central government & self-governing body and well recognized region which autogenously forms sign culture. The study method first analyzes public recognition of SIB, than closely analyzes three main cases by extracting regions listed at top of recognition. For analysis of public recognition, text mining, one of big data study methods was used and data was collected and analyzed mainly around SNS data. And expert research is excuted to verify the data. (Result) ‘Famous restaurant’ text appeared at the top of list in common. Since its relevant texts show deep relativity, the public definitively tend to recognize SIB in the aspect related to restaurant business. Since Neungseo-myeon is region where the mausoleum of King Sejong is located, Sejong is quite central in that region. In the light of peculiarity where all English signs are replaced by Hangeul and thus relevant space is changed, the public easily recognize SIB when special locality of region is emphasized. Due to the appearance of ‘work’ and relevant text in common, the public recognized sign improvement business through full scale and overall change related to sign. Through expert questionnaire which was additionally implemented, it is verified that the region of top recognition drawn in the recognition of the public is excellent region where SIB is well managed. (Conclusions) Through several publicity media, the public recognize SIB, the government as principal of enforcement and Korea Out of Home Advertising Center, citizen, resident, commercial circle and business entity. What should be noted in the recognition of the public on SIB is that the recognition of business which improves streetscape design on the basis of culture exists and it has positive image with respect to streetscape improvement. Then, the public recognize sign mainly on their overall experience. In case that SIB is related to identity of regional place or it operates as one of such works which make such identity, it is recognized by the public very successfully.

      • KCI등재

        장소 브랜딩 관점의 아이코닉 건축 유형에 관한 연구

        양지윤 ( Jiyun Yang ) 한국공간디자인학회 2018 한국공간디자인학회논문집 Vol.13 No.3

        (Background and Purpose) Iconic architecture has been strategically erected for the purpose of marketing in the present age. The heteromorphic appearances and unique style of iconic architecture produces an instant iconic image. For places that seek to become tourist destinations, iconic architecture is one of marketing strategies employed to attract tourism. The purpose of this study is to classify iconic architecture in order to lay the foundation for further research and to enhance place competitiveness. (Method) The methodology used in this study is as follows: First, a literature review of each of the following topics is conducted: place branding communication, image and identity, and place branding type. The factor of place branding identity was discovered as a result of the literature review. Second, 12 case studies were selected to provide a deeper understanding of iconic architecture. Third, these 12 cases were classified using an expert questionnaire. Three types of iconic architecture were then derived from the results of said questionnaire. (Results) The case studies using existing images received many responses in nature and in spatial culture. Conversely, exterior design is the most important type, with artistic culture and infrastructure having a high function at no-use of existing image cases. In other words, when using the image of the place, it is important that the unique local elements of nature and place culture are highlighted and that the attributes of the artistic culture and of the facilities are emphasized when the existing image is not used. Case studies reinventing the existing image of the place seem to strengthen the existing culture with artistic culture, as the attributes of artistic culture and spatial culture are both deemed important. (Conclusions) The study identified three types of iconic architecture for the purposes of place branding: image intension type, image reinvention type and image rebirth type. The image intension type of iconic architecture aims to become a landmark in the place, using images of the area that conform to the local culture and environment in order to create an iconic architectural identity. Exterior design and artistic culture are reflected in its iconic architecture as a whole, while representing and renewing the existing image with fresh new designs and functions. The image reinvention type iconic architecture aims to become a landmark in which the public to perceive a new image, using an altered and recreated image in spite of a declining or negative image of the place. The function, the exterior design, and the artistic culture in the space change the existing image and convey the vision of the new area to lead a revival. The image rebirth type of iconic architecture is image-creating, with a strong design focus on iconic architecture, rather than faded or depleted images. Exterior design, art and culture aim to convey the vision of the place and create new sights for the tourism industry.

      • KCI등재

        플레이스 브랜딩의 이미지와 아이덴티티로서의 건축

        양지윤 ( Jiyun Yang ),김주연 ( Jooyun Kim ) 한국공간디자인학회 2017 한국공간디자인학회논문집 Vol.12 No.1

        (Background and Purpose)Frequent travel and competition between places for tourism have brought about the concept of place branding. The application of conventional branding practices to places is increasing. Within the multidisciplinary aspects of place branding, using architecture in spatial planning has become a popular practice. In this scenario, the role of architecture needs to be redefined. In this article, a hypothesis has been made that symbolic architecture can be used as a catalyst for identity. In other words, the strategic use of architecture in place branding is studied. The purpose of this article is to present a theoretical basis for the strategic use of architecture in place branding. (Method)The scope of the research is to investigate the concept of place branding and the role of architecture in creating an image and identity, and the method involves a literature review, drawing a hypothesis based on the study of theories, and examining it through a case study. The Wales Millennium Centre in the UK and the Seoul Dongdaemun Design Plaza & Park in Korea have been selected. (Results)In the case of the Wales Millennium Centre, the Cardiff Bay Development Corporation had a vision for waterfront regeneration which was `internationally outstanding and unmistakably Welsh.` The vision was actualized in form by architect Jonathan Adams who, having been born in Wales, had a strong attachment with the area`s history, culture, and beauty; the center has since become an identity of the area. In the case of the Dongdaemun Design Plaza & Park, it reflected the vision of the Seoul municipal government, which was looking to build an architecture that would become internationally famous for tourism. Zaha Hadid designed the dynamic and modern form with her unique style of architecture, and it became a symbol of the area. (Conclusions)Place branding is different from conventional branding in many aspects, and it is multidisciplinary and complicated. It is a tool to elevate the image of a place. Through the research of Linch as well as Boisen, Terlouw & Gorp, it is observed that architecture is a symbol used in spatial cognition, and landmarks create symbolic images that communicate messages. The hypothesis was that the strategic use of architecture can play a catalyst role in place branding to communicate identity. The cases of the Wales Millennium Centre and Dongdaemun Design Plaza & Park demonstrate that the desired vision of the future of the place can be encoded in its architecture. Architecture can communicate strategic messages about identity. It plays a catalyst role in place branding and showcases an image to visitors in the hope that interest in the place will be revived and tourism will increase. The author suggests a detailed subsequent research with regard to the relationship between vision, identity, and perception.

      • KCI등재

        아이코닉 건축을 활용한 장소브랜딩에 대한 소프트 시스템 방법론적 해석

        양지윤 ( Yang¸ Jiyun ) 한국공간디자인학회 2020 한국공간디자인학회논문집 Vol.15 No.4

        (Background and Purpose) Iconic architecture is used as a place brand identity as a way to revive the image of the declining regions, aiming the expansion of the tourism industry and competing to attract tourists. However, Some of the iconic architecture has been neglected by the public, causing wasting public budget. Therefore, the purpose of this study is to establish a conceptual model of iconic architecture from the perspective of place branding using Soft systems methodology, which can be used for the construction of iconic architecture in the future. (Method) The method of the study was first investigated in the literature of iconic architecture were examined to find its characteristics. In addition, 'Rich picture' was drawn followed by 'Problem situation'. Thus, 'Root definition' was derived through case studies using 'CATWOE' analysis. Based on prior steps, the conceptual model of place branding using iconic architecture was presented. (Result) The iconic architecture is built by private company or local governments to increase the pride of local residents and provide new sights for tourists. it is connected with nearby tourist attractions and served as one of place branding identity for regional revival. It is designed by an international or local architect and is built in cooperation with an engineer company to realize specialized construction methods. It is mainly built to become a strategic symbol in an aging market, an area where heavy industry, steel, mining, and manufacturing are in decline. It can be viewed from a prime location and reflects regionality to metaphorically symbolize the new vision of the region by innovative shape. The function of architecture is essential to efficiently support the vision of the future along with shaping. (Conclusions) The agenda was made from conceptual model is as below. First, the local government selects the core value by considering the resources, culture, and history of the region that forms the regional image, and selects the target region image by prioritizing the new vision. Second, the local government plans a prime location. Third, the local government assigns essential functions that match the vision to the architecture and selects an all time operator therefore, the brand communication is contiguously enable. Fourth, architects design innovative shape by metaphorically reflecting the local vision and the new vision of the region, which can reminiscent of local information by the public. Fifth, Media collaborating is essential to form an image in connection with nearby tourist spots, and managing it as a symbol for local people as a regular event. Therefore, iconic architecture eventually can become the symbol of the region and forming image of the region.

      • KCI등재

        텍스트마이닝 분석을 활용한 아이코닉 건축 디자인 방향성 도출에 관한 연구

        양지윤 ( Yang Jiyun ) 한국공간디자인학회 2021 한국공간디자인학회논문집 Vol.16 No.1

        (Background and Purpose) “Iconic Project” and “Landmark Architecture” are being used as destination branding strategies to support tourism. It has inspired redevelopment in areas such as the Middle East and China, and has brought about the construction of spectacular architecture. However, some of these architectural works are not favored by the public, and are neglected or have turned out to be a burden on local finances. Therefore, this study aims to derive a design direction for designing iconic architecture, which is intended to support destination branding, not only considering experts opinions but also public perception. (Method) First, literature review was conducted on place branding and iconic architecture focusing on conceptual models to set the framework of the study. Second, the core analysis range was set to apply big data analysis and text mining for the public perception. Third, text mining was conducted and applied for Haeundae area, Busan, South Korea to derive the iconic architecture design direction. At this time, the language for text collection and analysis was limited to Korean. (Result) Regarding the location category, “Haeundae,” the beach, was the most frequent term followed by “Dalmaji Hill,” “Songjeong,” “Dongbaek Island,” and “sea”. In the industry and culture category, the terms “information,” “design,” “festival,” “travel,” “hotel,” “movie,” “Sky capture,” “ASEAN,” “festival,” “BEXCO,” and “Centum 2 District” appeared most frequently, in that order. In the activities and desire category, “walking,” “restaurant,” “thinking,” “swimming,” “sea bathing,” “viewing,” “photography,” “travel,” “festival,” “performance,” “movie,” “best,” “fun,” “feel,” “comfort,” “value,” “interest,” and “need” showed high centrality. In the people and time category, “child,” “friends,” “family,” “foreigners,” “summer,” “winter,” “dinner,” “morning,” “high season” and “autumn” were the key terms. Reference topics were organized into nine categories through cluster analysis. (Conclusions) Based on literature review and text mining, the design direction for iconic architecture for Heaundae area is as followed. It should be viewed from Heaundea beach. The exterior design should reflects core value of the area, the maritime resources to enable cognitive connection. It should symbolize the global film/festival culture and high-tech information industry metaphorically, allowing viewers to have a rich meaning through multi-layered interpretation. Functionally, the content such as movies, festivals, and performances are recommended. Thus, it should be used while swimming and walking around the beach, matching area vision and conveying programs and meanings with architectural experiences. It should be daily operated in order to have a public status. In terms of accommodations, facilities for families with children and foreign tourists should be provided. Finally, it should sculpted with an innovative form to raise attention. At this time, the subject theme derived from cluster analysis can be referred to.

      • The effectiveness of high-dose ultraviolet A-1 phototherapy on acute exacerbated atopic dermatitis

        ( Jiyun Jang ),( Myeonghyeon Yang ),( Joonhee Kim ),( Minsoo Jang ),( Keesuck Suh ) 대한피부과학회 2017 대한피부과학회 학술발표대회집 Vol.69 No.2

        Background: Atopic dermatitis (AD) is a chronic, inflammatory skin disease characterized by pruritus and a chronic course of exacerbations and remissions. High-dose ultraviolet A-1 (UVA-1) phototherapy has been shown to be effective in the treatment of acute exacerbated AD, however, there was no previous case study in Asians. We present a retrospective review of our experiences with high-dose UVA-1 phototherapy. Objectives: To investigate the efficacy of high-dose UVA-1 phototherapy on acute exacerbated AD. Methods: This study was conducted on 11 patients with acute exacerbation of AD. High-dose (100J/㎠) regimens of UVA-1 therapy were employed. The therapeutic effectiveness was assessed according to the clinical examination before and after 5th, 10th, and last sessions of treatment. Results: The patients were between 7 and 29 years of age with mean age of 19.2 years. The SCORAD index (scoring of AD) of 11 patients were between 41 and 89.5 with mean score of 64.2. Among the 11 patients, seven patients showed complete remission and four patients showed partial remission. The mean SCORAD index was reduced from 64.2 (before treatment) to 23.3 (after 10th session of treatment). Mean numbers of irradiations with UVA-1 was 10.5 sessions, and no recurrence was observed during the mean follow-up period of nine months. Conclusion: High-dose UVA-1 phototherapy can be a well-tolerated and effective alternative treatment for acute exacerbated AD.

      • The efficacy of oral minocycline plus ketotifen combination therapy compared with oral minocycline monotherapy in rosacea

        ( Jiyun Jang ),( Seolhwa Seong ),( Myeonghyeon Yang ),( Jongbin Park ),( Minsoo Jang ),( Keesuck Suh ) 대한피부과학회 2018 대한피부과학회 학술발표대회집 Vol.70 No.2

        Background: Rosacea is a chronic inflammatory disease that affects central portion of the face. Mast cell has been suggested to mediate the cathelicidin-induced inflammation of rosacea. Therefore, mast cell stabilizer may be effective in treating rosacea. To date, there is no previous study evaluating efficacy of oral mast cell stabilizer in rosacea. Objectives: To compare the efficacy of oral minocycline and oral minocycline plus ketotefen in rosacea. Methods: 24 patients diagnosed with rosacea were divided into two groups: 11 patients treated with oral minocycline (100-200mg/day) (minocycline group); 13 patients treated with oral minocycline (100-200mg/day) plus ketotifen (2mg/day) (combination group). The therapeutic efficacy was assessed according to investigator’s global assessment (IGA) and clinician’s erythema assessment (CEA) at baseline, after 4, 8, and 12 weeks. Results: At 12 weeks, the mean IGA score was reduced from 3.69 to 1.27 in minocycline group, and from 3.73 to 0.92 in combination group. IGA success (IGA rating of clear or minimal) was achieved in a greater proportion in combination group (76.9%) compared with minocycline group (63.6%). At 12 weeks, the mean change from baseline in CEA score was -1.7 and -1.45 for the combination and minocycline groups, respectively. Conclusion: Oral minocycline plus ketotifen combination therapy can be more effective treatment for rosacea compared with oral minocycline monotherapy.

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