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        The Effect of Socio-Cultural Attitude towards Appearance on the Medical Skin Care Customer Behaviors' Intention: With a Focus on the Sequential Mediating Effect of the Medical Skin Care Involvement and the Appearance Related Quality of Life

        Haedeun Kim(Haedeun Kim),Eunsook Kim(Eunsook Kim) J-INSTITUTE 2022 Protection Convergence Vol.7 No.2

        Purpose: The purpose of this study is such that, the socio-cultural attitude towards appearance and the effect of medical skin care customer behaviors’ intention were analyzed, and the effect of medical skin care involvement and the appearance related quality of life sequentially was studied, while the basic data was presented for stra-tegic counseling and promotional marketing expansion of medical skin care according to socio-cultural attitude towards appearance and customer behaviors’ intention. Method: In this study, a statistical analysis was performed by using the SPSS 25.0 and PROCESS macro for SPSS programs as an empirical analytical method for 507 copies through an online questionnaire in the Seoul metro-politan area targeting men and women in their 20s and 60s, and the independent sample t-test was used to confirm the difference among the major variables according to gender, and the model 6 analysis was performed by using the SPSS Process Macro to verify the research model. Results: In terms of the results of this study, first, as a result of confirming the differences among the major variables according to gender, significant differences were found in the socio-cultural attitude towards appear-ance, appearance related quality of life, and the customer behaviors’ intention. The socio-cultural attitude to-wards appearance did not directly affect the customer behaviors’ intention, but a high extent of medical skin care involvement increased appearance related quality of life and affected the customer behaviors’ intention where the sequential mediating effect was found, and in terms of the difference between male and female pathways, it was found that the higher the quality of life related to appearance, the higher the customer behaviors’ intention. Conclusion: According to the results of this study, women with high skin care behavior according to the socio-cultural attitude and aesthetic desire and men with a weakened relationship between quality of life and customer behaviors’ intention were appropriate for the intention to purchase according to their appearance, depending on gender, and from a positive point of view, it is necessary to approach the counseling services and marketing that can increase the intention to purchase through the external beauty. The increase in the appearance related qual-ity of life according to the extent of medical skin care involvement affects the customer behaviors’ intention, which provides the service information that can promote a stable life and provides self-care through the various beauty lifestyles through the skin care, and hence, it is considered that it would be necessary to provide the information that not only self-satisfaction but also the overall quality of life is affected.

      • 불면증 디지털 치료제를 위한 중증도에 따른 사용자 니즈 탐구

        신지선(Jisun Shin),이해든(Haedeun Lee),김진우(Jinwoo Kim) 한국HCI학회 2022 한국HCI학회 학술대회 Vol.2022 No.2

        불면 장애 환자는 나날이 증가하고 있고 그에 따라 치료법에 대한 관심도 증가하고 있다. 이에 많은 디지털인지행동치료제 앱이 개발 진행되고 있으나 환자 중심 치료 접근법에 의한 사용자 이해에 대한 연구가 부족한 상황이다. 이를 위해 본 연구는 질적 연구방법론인 반구조화 심층 인터뷰를 진행하여 기존의 치료 방법 및 한계점, 향후 디지털 치료제에 대한 니즈(Needs)를 조사하여 불면증의 중증도 분류에 따라 분석하고 보다 나은 인터페이스 경험을 제공하는 방안을 고찰하고자 한다. 해당 인터뷰 결과 불면증을 겪고 있는 경증 환자는 일시적으로 재미 위주의 앱을 일시적으로 사용하다 중단하였고, 그에 따라 무료 앱을 선호하였으며, 중증 환자는 수면 정보 및 생활 습관 개선, 명상, 백색 소음(ASMR) 까지 다양한 수면 위생 교육 및 일상 생활 습관까지 관리하는 디지털 인지행동치료 앱에 높은 관심을 보였다. 또한, 고증 환자는 우울증과 불안 같은 만성정신질환을 동반하는 경우가 많아 약물적 치료를 병행하고 있어 약물 치료에 대한 중독 증상을 관리해주는 앱에 대한 니즈 및 부정적인 감정을 조절해주는 앱이 필요하다고 하였다. 향후 불면증 디지털 치료에 실효성이 있도록 적합한 인터페이스를 갖추도록 기대해 볼 때 본 연구에서의 결과물은 실용적 측면에서 디자인 설계 요소로 참고해 볼 수 있다.

      • Unusual Uncontrolled Emergence Delirium in a Young Adult after Open Bursectomy

        ( Seok-joon Jin ),( Hyo Ju Hong ),( Jaeho Seo ),( Haedeun Jo ),( Chang Jae Kim ),( Mee Young Chung ) 경희대학교 경희의료원 2018 慶熙醫學 Vol.33 No.1

        Emergence delirium is an acute change in cognition and attention, which may include alterations in consciousness and disorganized thinking that can occur in the early post-anesthetic period. The causes of postoperative emergence delirium are not yet clear. Because there are many predisposing and precipitating risk factors of emergence delirium, it is difficult to prevent completely. We experienced a case of emergence delirium which could not be controlled with propofol, midazolam and fentanyl, but improved with haloperidol, the antipsychotic agent.

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