‘천안함 침몰’ 사건의 보도 경향과 이데올로기적 의미

백선기(Seon-Gi Baek),이금아(Keum-Ah Lee) 부산울산경남언론학회 2011 지역과 커뮤니케이션 Vol.15 No.1

본 연구는 미디어 보도가 지니는 담론 형성과 그에 따른 이데올로기적 의미를 파악하고자 하였다. 미디어 보도는 수용자가 사회적 현실을 인식하는 데 중요한 역할을 하며, 특정 담론과 이데올로기적 의미를 생성한다. 이는 대부분의 수용자들이 미디어 보도를 통해 사안을 인식함을 의미한다. 특히 남북관계나 안보와 관련한 사안은 직접적으로 얻을 수 있는 정보의 양이 매우 적기 때문에, 수용자들은 미디어를 통한 간접적인 정보에 따라 사안을 인식하게 된다. 바로 이러한 점에서 남북관련 사안에 대한 미디어 보도는 중요한 역할과 기능을 수행한다. 이에 본 연구자들은 2010년 3월 발생한 ‘천안함’ 침몰 사건에 대한 우리 언론의 보도경향과 그에 따라 생성되는 담론 형성에 주목하였고, 그에 따른 이데올로기적 의미에 대해 숙고하였다. 분석대상으로 조선일보와 경향신문을 선정하였고, ‘천안함’ 침몰이 발생한 3월 26일부터 최종보고서가 발간된 9월 13일까지의 이들 신문들의 기사들을 수집하였다. 이들 기사들에 대해 백선기가 최근에 창안한 기호네트워크분석(Semiotic Network Analysis)과 담론구조분석(Discourse Structure Analysis)을 적용하였다. 연구결과, 각 언론사는 자사의 이념적 스펙트럼에 따라 우호적인 기호들을 사용하였고, 이들의 특정 네트워크를 구성하였음이 발견되었다. 그리고 이들 기호네트워크 구조들을 근간으로 각기 서로 다른 담론들이 생성되었음도 발견되었다. 이는 ‘천안함 침몰’ 사건에 대해 신문별로 서로 다른 성격의 사건으로 규정하였고, 서로 다른 해석과 해결 방안들을 제시하였음을 의미한다. 이로 인해 우리 사회는 천안함 침몰에 대해 전혀 다른 대립적 시각들이 존재하게 되었고, 이로 인해 사회는 이데올로기적으로 명료하게 분리되었다. The purpose of this study was to investigate media coverage patterns on the sinking of “Cheonan warship” and their ideological implications. On March 26, 2010 the warship was sunk suddenly by unidentified causes so that 46 crew members should be dead. in Korean society, it happened to occur many discourses about this incident through media coverage. Various rumors and suspicious arguments about its causes and means were suggested without any kinds of clarifications. The most controversial issue was whether it was caused by sea-missile assaults of North Korean forces’ or not. The society was severely divided into two groups on the basis of belief or doubt on it. The authors were interested in why this kind of split could happen to occur in Korean society, how much such kind of social phenomenon would be connected to media coverage, and what it would imply in Korean society. In order to solve these interests as well as research questions, they collected news items of two high circulative newspapers from March 26, 2010 to September 13, 2010. As one newspaper was conservative and anti-North Korea oriented, the other was progressive and pro-North Korea oriented. Each of news items was analyzed with a Semiotic Network Analysis (SNA) and a Discursive Structure Analysis (DSA) which were recently created by Seon-Gi Baek. As results of this study, it was firstly found that each of media tended to select specific signs and narratives to define the incident from its basic ideology and North Korea policy. The conservative newspaper tended to define it as ‘incident of North Korean attack’ and ask for ‘official sorry of North Korean leaders’, while the progressive newpaper defined it ‘unfortune accident’ and ask for ‘South Korean governmental responsibility’. Secondly, the former described such dead crew members as ‘war heroes’ because it assumed that they would be dead in the middle of battle, as the latter represented them as just ‘victims’ because they would be dead by uncertain causes. Thirdly, the former produced many discourses about ‘critic against the North Korean leaders’, ‘revenge against the North Korea’, ‘counter attack against the North Korea’, ‘reinforcement for the national security’, etc. On the other hand, the latter took initiatives to suggest another discourses about ‘critic against irresponsibility of South Korean government’, ‘doubt against the final report on the incident’, ‘warning against the reinforcement of national security’, etc. In conclusion, it could be argued that such kind of dividence in Korean society would happened to occur by the dichotomous coverage pattern between the conservative media and the progressive ones.

온라인 인터렉티브 광고의 클릭과 판타지 생성

백선기(Seon Gi Baek),이구익(Goo Ik Lee) 한국광고홍보학회 2011 광고연구 Vol.0 No.91

본 연구는 온라인 인터렉티브 광고의 섹슈얼리티 제시와 그로 인한 성적 판타지 생성과의 상관성에 대해 고찰하는 것을 목적으로 한다. 온라인 인렉티브 광고는 기존의 평면적인 광고와 달리 다양한 단계를 전제로 한 점층적인 광고 형태이다. 특히 다양한 단계로의 진전은 온라인 이용자, 특히 소비자들의 ``클릭``이라는 접촉행위를 통해 가능해진다. 소비자들의 클릭이란 행위는 소비자들의 적극적인 참여를 기반으로 하며, 이를 통해 광고의 전체적 내용이 완성되는 양태이다. 그리고 소비자들의 클릭을 유도하기 위해 여성의 섹슈얼리티를 부각시키거나 강조하는 전략을 사용한다. 바로 이들 사이의 연계성에 대해 주목한 것이다. 이러한 연구목적을 달성하기 위해 2008년 1월부터 2009년 12월까지 Naver에 등장하는 다양한 온라인 인터렉티브 광고들을 수집하였다. 그 가운데 본 연구에서는 Naver의 첫 페이지에 등장하면서 화면전환이 빈번하게 발생하는 휴대폰 광고들에 주목하여 두 가지 광고를 선정하였다. 하나는 SKY Sexy Back휴대폰 광고와 팬택 시리우스 휴대폰 광고였다. 이들 광고의 첫 단계의 화면, 다음 단계의 화면, 최종 단계의 동영상 화면들을 추출하여, 각각의 언어와 영상화면에 대한 기호학적 분석방법들을 적용하여 분석하였다. 특히 바르트의 사진화면 분석방법, 윌리암슨의 광고기호학적 분석, 및 백선기의 기호의 2단계 의미분석 방법을 활용하였다. 분석결과, 첫째, 이들 온라인 인터렉티브 광고들이 여성의 섹슈얼리티를 다양하게 활용하여 소비자들의 성적 욕망이나 판타지를 생성하도록 소구되었음을 발견하였다. 둘째, 이러한 여성의 섹슈얼리티와 그로 인한 성적 욕망이나 판타지는 하나의 단계에서 종결되는 것이 아니라 보다 자극적이고 선정적인 단계로 이동하면서 전개되는 점층적 단계로 구성되었음을 밝혀냈다. 셋째, 이러한 성적 욕망과 판타지가 소비자들의 ``클릭``이라는 참여적 행위를 통해 더욱 더 구체화된다는 점도 발견하였다. 요컨대, 온라인 인터렉티브 광고는 여성의 섹슈얼리티를 중심으로 광고의 독특한 양태와 소비자의 성적욕망과 판타지가 접점을 이루고 있는 것이다. The purpose of this study was to investigate ways how the online interactive advertisements would create sexuality, how such sexuality could be matched with fantasies of online users` or consumers`, and what kinds of in-depth meanings should be implied. In the online interactive advertisements, there was a unique procedure which was actively involved by ``touches`` of online consumers`. This is the very moment for connecting sexuality of advertisements to individual desires or fantasies of online consumers`. On order to attain this investigation, the authors selected three mobile online interactive advertisements, especially advertising banners of the branding board at the front pages of Naver portal site. The advertisements had been shown at the fron pages of Naver site from Jan. 1, 2008 to Dec. 31, 2009. Each of advertisements were divided into different levels, that is, front page, second page and final page, and each of these contents were analyzed by various semotic research methods, especially Baek`s Semiotic Framed Analysis(SFA). Through this study, it was firstly found that the mobile online interactive advertisements could provoke sexual desires or fantasies of online consumers` by seducing personal touches on them. Secondly, it also found that level of sexuality in such advertisements would be more sensitive to match with higher level of sexual fantasies of online consumers`. Thirdly, it could be speculated that such online advertisements would be more increased to stimulate or seduce personal sexual desires or fantasies of online consumers`.

리조트 산업의 활성화를 위한 美 Las Vegas 개발사례 연구

백영호,이의철,기운서 釜山大學校 師範大學 1999 교사교육연구 Vol.37 No.-

As we studied Las Vegas with the changes of the times, we found that Las Vegas which tourist used to via has become the destination of journey, and that a city for man adults has become the comprehensive resort city for the whole family. The main causes for these changes lied on the hotels and casinos in Las Vegas. The hotels and casinos that simply supplied lodging and gaming seems to change into the place that has multidimensional mass resort spot with elements of sports and leisure. The changes of the character of the hotels and casinos seem to be in gear with both internal and external changes of game industry represented as casino. The internal change of game industry emerged from the change of visitor and user's preference of games; visitors to casino have moved to mid-low batting class, and to young women class and family tourist. They are reported to prefer somewhat soft slot machine and video games to traditional table games. Now casino games settle down as the part of entertainment for public. This is also related to the external change of game industry which means cognitional change of public. Due to the political endeavor of authority of Nevada and Las Vegas that recognized casino as an industry and foster it, the cognition that casino is not for the gamblers but for a kind of entertainment for public has been spreaded widely. By constant improving through market extension and adding sports-leisure facilities, authority of Las Vegas try to Las Vegas into the mass resort city with game industry. This seems to be great full of suggestions. Today, casino has become an object of active leisure activity, taking off its gambling image. In addition, from the point of economic view, it is in the spotlight as high value added industry that has great effects such as improvement of international payments, activation of local economy, increase of income of resident and insurance of tax revenues. As we studied about Las Vegas, casino games have become a part of mass resort industry by adding leisure-sports facilities and playing space for children and have changed into the factor of important entertainment that leads resort industry. Thus, to develops Korean resort industry, together with existed leisure-sports facilities, factor of game industry like casino seems to be considered.

공동주택 바닥충격음 차폐성능평가 실태에 관한 연구

윤웅기 ; 이성호 ; 조백희 김천대학교 2002 김천대학교 논문집 Vol.23 No.-

Now, Resident in apartment is over 50% in our country.

금속재료의 기계적 물성과 피로한도의 상관 관계

윤웅기 ; 조백희 ; 이성호 김천대학교 2000 김천대학교 논문집 Vol.21 No.-

The dynamic fatigue-life equation is applied to the uniaxial tensile test. On this study, we show that the fatigue limit values can be extracted from the tensile testing data. Consequently, those experi-ments can be correlated and the fatigue limit can be found by the tensile test. The theory is verified by comparing the theoretical fatigue limit from tensile test to experimental fatigue limit from fatigue test. The results can be used to find the reliable fatigue limit by tensile test.

The Utilization and Policy Frameworks for Cultural Landscape Resources in Gyeongju’s East Coast

Lee Gi-Baek,Kim Suji 차세대컨버전스정보서비스학회 2022 Journal of Digital Media & Culture Technology Vol.2 No.2

Gyeongju City is implementing various cultural tourism projects based on local cultural and landscape resources and is striving to create a maritime tourism base for the east coast of Gyeongju, which is rich in historical and natural resources in addition to the historic district in downtown Gyeongju. However, the east coast of Gyeongju is geographically inaccessible and there are aspects that lack interest and awareness compared to the Gyeongju Historic District. The purpose of this paper is to identify the value and importance of the east coast area of Gyeongju as a cultural landscape resource and to investigate related measures and draws suggestions for a development plan that can overcome biased development plans and geographical weaknesses. To overcome these limitations, the study underscores the value and importance of cultural landscape resources and advocates for inclusive development plans that encompass the distinct attributes of the East Coast region.

IS Quality, Practical Use and Performance in Public Sector

Lee, Young-Hee,Kim, Gi-Baek,Lee, Jun-Young,Lee, Jung-Woo 한국경영정보학회 2007 한국경영정보학회 학술대회논문집 Vol.2007 No.-

Continuously monitoring and improving information system (IS) performance is a major concern in organizations. Thanks to invisible characteristics of IS performance, this is still enduring research question. The purpose of this study is to examine and analyze factors influencing IS Performance in public sector. Influencing factors of IS performance include IS quality such as System Quality, Information Quality and IS Use. The data for analysis was collected from local official in Korea. We used PLS 3.00 Version for an analysis. Analysis revealed that Information Quality has directly influenced IS Use. But there were not Significant in relations between System Quality and IS Performance, System Quality and IS Use, System Quality and IS Performance, and IS Use and IS Performance.

Insecticidal Alkaloids from the Seeds of Macleaya cordata on Cotton Aphid (Aphis gossypii)

Baek, Mi-Young,Park, Hee-Jung,Kim, Gi-Min,Lee, Dae-Young,Lee, Gee-Young,Moon, Sun-Ju,Ahn, Eun-Mi,Kim, Geum-Soog,Bang, Myun-Ho,Baek, Nam-In 한국응용생명화학회 2013 Applied Biological Chemistry (Appl Biol Chem) Vol.56 No.2

Alcohol extracts from the seeds of Macleaya cordata have shown a significant insecticidal effect against the growth of the cotton aphid, Aphis gossypii Glover. In this study, we aimed to isolate the principal component of M. cordata to manifest its insecticidal effect on A. gossypii. The dried seeds of M. cordata were extracted with 80% aqueous methanol (MeOH), and the concentrated extracts were partitioned successively with ethyl acetate (EtOAc), n-butyl alcohol (n-BuOH), and $H_2O$. During the search for an insecticidal compound against the aphids, activity-guided fractionation led to the isolation of two alkaloids from an n-BuOH fraction through repeated silica gel column chromatographic separations. Based on NMR, MS, and IR spectroscopic data, the chemical structures of the compounds were determined to be 8-hydroxydihydrochelerythrine (1) and 8-methoxydihydrosanguinarine (2) This is the first study in which 8-methoxydihydrosanguinarine was isolated from M. cordata. 8-Hydroxydihydrochelerythrine (1) and 8-methoxydihydrosanguinarine (2) decreased the survival of the cotton aphid by $76.1{\pm}7.9$ and $73.6{\pm}14.6%$ at 100 ppm, respectively.

Effect of rutin from tartary buckwheat sprout on serum glucose-lowering in animal model of type 2 diabetes

Lee, Dong-Gi,Jang, Ik Soon,Yang, Kyeong Eun,Yoon, So-Jung,Baek, Sujeong,Lee, Joo Yong,Suzuki, Tatsuro,Chung, Keun-Yook,Woo, Sun-Hee,Choi, Jong-Soon De Gruyter Open 2016 Acta pharmaceutica Vol.66 No.2

<P><B>Abstract</B></P><P>This study investigates the anti-diabetic effects of rutin from tartary buckwheat sprout in type 2 diabetes mouse model. The rutin content in tartary buckwheat sprout (TBS) is five times higher than that found in common buckwheat sprout (CBS) as evident from high-performance liquid chromatography analysis. Administration of either rutin or TBS ethanolic extract to diabetes mice decreased the serum glucose level significantly. Rutin down-regulated the expression levels of protein-tyrosine phosphatase 1B; it is negative regulator of insulin pathway, both transcriptionally and translationally in myocyte C2C12 in a dose-dependent manner. In conclusion, rutin can play a critical role in down-regulation of serum glucose level in type 2 diabetes.</P>

Four New Records of the Orb-Weaver Spiders (Araneae: Araneidae) from Korea

Lee, Jun-Gi,Lee, Jun-Ho,Park, Sun-Jae,Baek, Min-Jeong,Kim, Sam-Kyu The Korean Society of Systematic Zoology 2022 Animal Systematics, Evolution and Diversity Vol.38 No.2

The family Araneidae is a group of orb-weaving spiders and is one of the most diverse groups among the order Araneae. Eighty-one species belonging to 25 genera have been recorded in Korea to date. In this study, four araneid spiders in three genera, viz., Araneus mayumiae, Araneus ogatai, Cyclosa onoi, and Plebs baotianmanensis, were discovered for the first time in Korea. Additionally, Plebs yebongsanensis is removed from synonymy of Plebs sachalinensis, and treated as a new junior synonym of P. baotianmanensis, based on a morphological comparison of females of three Plebs species. Detailed descriptions of four species are provided with accompanying photographs.