http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : Efe Sevin (검색결과 2 건)
- 무료
- 기관 내 무료
- 유료
-
Analyzing Country Images through Networks : Case of South Korea
Efe Sevin,Kadir Jun Ayhan,Diana Ingenhoff 이화여자대학교 국제통상협력연구소 2020 Asian International Studies Review Vol.21 No.2
As communication moves to social media, countries are losing control over what messages are being circulated about themselves. This article explores how South Korea’s country image is reflected within this contemporary networked communication context. We argue that country images, defined as the perceptions of countries by foreign audiences, can be swayed not only by official actors engaging in public diplomacy and nation branding projects but by any internet user who contributes to a marketplace of images. Using a social listening platform, we captured all the tweets about South Korea sent from June 01, 2019 to Jan 31, 2020. Combining textual and network analyses, our study looked at the main actors, topics, and network structures that influence South Korea’s country image on Twitter. Our findings suggest that there is no unified South Korean country image, rather diverse and relatively dispersed images. We further found that official actors had limited impact on the conversations surrounding South Korea due to their insular activities. Our methodology and findings contribute to the nascent body of empirical works in country image studies.
-
Neither External nor Multilateral: States' Digital Diplomacy During Covid-19
Wu, Di,Sevin, Efe The Korean Association for Public Diplomacy 2022 Journal of public diplomacy Vol.2 No.1
How does a public health crisis play into the digital rhetoric of states? As Covid-19 is presenting a situation in which countries need to manage the international environment in a relatively short period, their practices could signal how digitization is going to influence public diplomacy in the longer run. This paper explores state public diplomacy in the context of a public health crisis. It develops a theoretical framework of public diplomacy on social media through how and what states communicated during the first year of the Covid-19 pandemic. Through keyword and hashtag analyses, we identify two patterns. First, states usually regard social media as an instrument for domestic communication rather than public diplomacy. The international impact of messaging has not been prioritized or well-recognized. Social media platforms such as Twitter have global outreach and messaging can be seen by audiences all over the world. Messages intended for the domestic audience could have an international impact. Thus, any communication on digital platforms should consider their public diplomacy outcomes. Second, while social media platforms are claimed to be for networking at different levels, states tend to connect with other states rather than with international organizations during the pandemic. States do not like to mention international organizations like the WHO and the UN on Twitter. Instead, they were either busy dealing with internal problems or cooperating with another state to combat the virus.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
