http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : Duong Tan Phat (검색결과 1 건)
- 무료
- 기관 내 무료
- 유료
-
An Exploratory Study of Factors Affecting Customer’s Satisfaction on Online Shopping
Duong Tan Phat,Tran Thi Hong Anh,Dang Nguyen Hoai Thu,Nong Thi Nhu Mai 한국유통과학회 2017 KODISA ICBE (International Conference on Business Vol.2017 No.-
In contemporary century - the century of Internet, E-commerce is more and more important. Few years ago, buying things on the Internet was still strange to Vietnamese people, but nowadays, they become a vital part of many consumers’ personal social life. Vietnamese people can buy almost every type of products on the Internet; however, their trust in online shopping is very tenuous. This paper identifies the factors that the online shopping enterprises need to focus on, which are Logistic services quality, Websites quality, Product quality, and Brand, in order to conquer the satisfaction of Vietnamese customers. By gathering information from 205 people at every ages and genders in Ho Chi Minh city, Vietnam via questionnaire, this research will apply deductive approach with quantitative research to testify the pre-assumed hypothesis. This study will contribute to understanding the consumers’ behaviors about buying things on Internet, as well as knowing how to gain the satisfaction of online customers. The weakness of this paper is the smallness of data collected for the survey, therefore, the will be an expansion of samples collected in the further research.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
