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        Defining Structural Similarity

        Dedre Gentner,Arthur B. Markman 서울대학교 인지과학연구소 2005 Journal of Cognitive Science Vol.6 No.1

        There is general agreement that structural similarity-a match in relational structure-is crucial in analogical processing. However, theories differ in their definitions of structural similarity: in particular, in whether there must be conceptual similarity between the relations in the two domains or whether parallel graph structure is sufficient. In two studies, we demonstrate, first, that people draw analogical correspondences based on matches in conceptual relations, rather than on purely structural graph matches; and, second, that people draw analogical inferences between passages that have matching conceptual relations, but not between passages with purely structural graph matches.

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        On Apples and Oranges: Structural Alignment in the Selection of Social Comparison Standards

        Thomas Mussweiler,Dedre Gentner 서울대학교 인지과학연구소 2007 Journal of Cognitive Science Vol.8 No.1

        The selection of social comparison standards is traditionally assumed to be guided by similarity between the self and the comparison standard. Despite the theoretical and empirical prominence of this similarity hypothesis, however, relatively little is known about the determinants of similarity in standard selection. To remedy this shortcoming we apply recent insights into the role structural alignment-a process of aligning interconnected relational structures of attributes-plays in similarity comparisons to the realm of social comparison. We propose that similarity in relational structures between individual attributes of the target and the standard critically determine which standard is selected for comparison. Consistent with this assumption, Studies 1 and 2 show that inducing a specific relational structure in participants` accessible self-knowledge leads them to select social comparison standards with similar structures. In addition, Study 3 suggests that similarity in relational structures may be a stronger determinant of standard selection than similarity in isolated features. We suggest that a consideration of structural alignment processes may lead to new insights in social comparison theory.

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