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Trong Binh Le,Minh Tuan Le,Dac Hong An Ngo,Ton Nu Hong Hanh Huyen,Thanh Thao Nguyen,Xuan Long Truong,Van Huy Tran 소화기인터벤션의학회 2023 International journal of gastrointestinal interven Vol.12 No.3
Plug-assisted retrograde transvenous obliteration has been recognized as a safe and effective treatment modality for patients with gastric variceal bleeding. The hallmark of this technique is to block the gastrorenal shunt (GRS) using an Amplatzer Vascular Plug, followed by infusion of gelatin sponge particles to completely occlude the varices. To ensure shunt occlusion and avoid device migration, the plug must be oversized by at least 20% compared to the shunt diameter. However, the maximal diameter of the commercially available plug is 22 mm, making the procedure technically infeasible for GRSs ≥ 18 mm. We report two challenging cases of recurrent gastric variceal bleeding due to liver cirrhosis and portal hypertension. Both patients had a giant and tortuous GRS with multiple dilated segments separated by waists. The transverse diameters of the GRSs were 24–30 mm and 23–32 mm, and the proximal waist diameters were 14 mm and 16 mm, respectively. Both GRSs were successfully embolized with 22-mm plugs. No bleeding recurrence was documented during 24 months.
The Influence of Brand Equity on Customer Purchase Decision: A Case Study of Retailers Distribution
NGUYEN, Van Thuy,TRAN, Thi Hong Dao,NGO, Thi Xuan Binh Korea Distribution Science Association 2022 유통과학연구 Vol.20 No.2
Purpose: The purpose of this paper is to investigate the influence of brand equity on customer purchase decision (CPD) of products for retailers distribution (RB) in Ho Chi Minh city, Vietnam. There are five elements in the brand equity model such as brand awareness, brand association, brand loyalty, perceived quality, and pricing policy. Research design, data and methodology: Qualitative methodology was used for exploring the research model and variables. The survey was conducted to collect data from 251 respondents who bought products at RB in Ho Chi Minh city, which is based on a Likert scale. The collected data were analyzed with the reliability of the scale, exploratory factor analysis, and research hypothesis testing by SPSS 22. Results: The results obtained revealed that brand awareness, brand association, perceived quality, and pricing policy have a significant impact on CPD for RB. Furthermore, the results showed that perceived quality is the most significant component in influencing CPD at retailers. Conclusions: From the research results, some management implications that RB should focus on are perceived quality, choice of pricing policies and strategies, brand building and development to attract more customers as well as enhance its image to improve customers' purchasing decisions of products at retail distributors chain.
The Influence of Brand Equity on Customer Purchase Decision: A Case Study of Retailers Distribution
Van Thuy NGUYEN,Thi Hong Dao TRAN,Thi Xuan Binh NGO 한국유통과학회 2022 유통과학연구 Vol.20 No.2
Purpose: The purpose of this paper is to investigate the influence of brand equity on customer purchase decision (CPD) of products for retailers distribution (RB) in Ho Chi Minh city, Vietnam. There are five elements in the brand equity model such as brand awareness, brand association, brand loyalty, perceived quality, and pricing policy. Research design, data and methodology: Qualitative methodology was used for exploring the research model and variables. The survey was conducted to collect data from 251 respondents who bought products at RB in Ho Chi Minh city, which is based on a Likert scale. The collected data were analyzed with the reliability of the scale, exploratory factor analysis, and research hypothesis testing by SPSS 22. Results: The results obtained revealed that brand awareness, brand association, perceived quality, and pricing policy have a significant impact on CPD for RB. Furthermore, the results showed that perceived quality is the most significant component in influencing CPD at retailers. Conclusions: From the research results, some management implications that RB should focus on are perceived quality, choice of pricing policies and strategies, brand building and development to attract more customers as well as enhance its image to improve customers purchasing decisions of products at retail distributors chain.