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Analysis of user’s attitude toward apps, intention to use and continual consuming intention
Youngmi Baek 한국콘텐츠학회(IJOC) 2013 International Journal of Contents Vol.9 No.4
This study tries to identify the determinants of user’s attitude toward apps, intention to use and continual consuming intention. This study holds the two main constructs: (1) user’s intrinsic determinants- value, innovativeness, gender, Well-being and superordinate influence - on the attitude toward mobile apps, (2) the relation between attitude and app purchase & repurchase intention, and the affecting factors among this relation. In the empirical test result, value, innovation and superordinate influence were identified to affect the attitude. All the relation among attitude, purchase and repurchase intention showed positive significant relationship. In addition, satisfaction intensified the relation between purchase and repurchase intention.
The Power of Customer-generated Brand Message in the Social Network Sites
Baek. Youngmi 한국상품학회 2014 商品學硏究 Vol.32 No.6
Ever since diverse social media emerged and received high popularity within a short period of time, customer expression on media and its viral effect in social networks have become very powerful. Recently, customer-generated message (CBM) in SNS became one of the most persuasive sources in brand communication. Therefore, this study explores privacy, generation and gender difference issues, and user’s private characteristics in order to identify SNS user’s recommendation intention about the CBM. Test results showed that user’s innovativeness and brand congruency significantly affected attitude on the CBM in SNSs. The positive attitude on the CBM also increased the recommendation intention. CBMs are very meaningful in co-creating the brand value and promoting it to potential users as one of the WOMs. CBMs also intensify the brand loyalty of current customers.
Baek, Youngmi The Korea Contents Association 2013 International Journal of Contents Vol.9 No.4
This study tries to identify the determinants of user's attitude toward apps, intention to use and continual consuming intention. This study holds the two main constructs: (1) user's intrinsic determinants- value, innovativeness, gender, Well-being and superordinate influence - on the attitude toward mobile apps, (2) the relation between attitude and app purchase & repurchase intention, and the affecting factors among this relation. In the empirical test result, value, innovation and superordinate influence were identified to affect the attitude. All the relation among attitude, purchase and repurchase intention showed positive significant relationship. In addition, satisfaction intensified the relation between purchase and repurchase intention.
The study on relationship commitment and performance in the SCM relation
Baek YoungMi 한국무역연구원 2013 무역연구 Vol.9 No.2
This research identifies affecting factors of relationship commitment and relations to the financial performance in SCM. For the theoretical basis of research model, this research adapted RBV, TCE and SET. Resource based determinants (firm size, brand value, technological capability and fame) and transaction cost determinants (environmental uncertainty, industry and psychic distance) are considered as the significant factors to affect relationship commitment in the SCM relation. In addition, the relation between relationship commitment and financial performance is analyzed and adopts the social exchange variables (shared value, communication and interdependence) as the moderating factors between relationship commitment and performance to specify the situational condition. For the empirical test, 363 samples of SMEs and 92 samples of large sized finns are used to compare two groups. According to the test result, technological capability and psychic distance were shown the significance in all groups. However, the psychic distance affected to the relationship commitment negatively. Second, in the group of SMEs, international fame was also identified as the important factors to affect the SCM relationship commitment. Finally, social exchange variables as the moderators between relationship commitment and performance showed the significance only in the SMEs.
The determinants of increasing privacy concerns in the mobile apps
Youngmi Baek,Kyungyoung Ohk 한국콘텐츠학회(IJOC) 2012 International Journal of Contents Vol.8 No.2
This study identifies the determinants of increasing privacy concerns in the mobile apps. The privacy affecting factors will be divided into the 3 categories on the basis of both users’ and developers’ perspective. First, this study explores whether the users’ seeking value affects concern of the mobile apps privacy. Second, gender gap on the mobile privacy sensitivity will be tested. Third, this study identifies the meaning of apps developers’ providing toolkit in the users’ sensitivity on the privacy. The result showed that innovation among the customer’s characteristics was identified the most significant factor to affect the mobile app privacy sensitivity. Ethical norm related variables (ethical identity, subjective norm and utilitarian value) were also identified as the meaningful variables in the mobile app privacy. Toolkits provided by app developers are also appeared a significant variable to affect the customer’s app privacy sensitivity negatively. Finally gender also appears the meaningful factor in the mobile app privacy sensitivity.
Kang Yeo Wool,Baek Yang Hyun,Lee Sung Wook,Park Sung-Jae,Yoon Jun Sik,Yoon Ki Tae,Hong Youngmi,Heo Nae-Yun,Seo Kwang Il,Lee Sang Soo,Cho Hyun Chin,Shin Jung Woo 대한의학회 2021 Journal of Korean medical science Vol.36 No.21
Background: The advancement of treatment with direct-acting antiviral (DAA) agents has improved the cure rate of hepatitis C virus (HCV) infection close to 100%. The aim of our study was to assess the real-world effectiveness and safety of DAA regimens for the treatment of patients with chronic HCV genotype 2. Methods: We retrospectively analyzed the clinical data of patients treated with sofosbuvir plus ribavirin (SOF + RBV) or glecaprevir/pibrentasvir (G/P) for chronic HCV genotype 2 infection at seven university hospitals in the Korean southeast region. Results: SOF + RBV therapy produced an 89% and 98.3% sustained virologic response 12 week (SVR12) after treatment completion in the full analysis set and per-protocol set, respectively, and the corresponding values for G/P therapy were 89.5% and 99.2%, respectively. The difference between the treatments was probably because 6.2% (59/953) of patients in the SOF + RBV group did not complete the treatment and 9.8% (14/143) in the G/P group did not test HCV RNA after treatment completion. Adverse events (A/Es) were reported in 59.7% (569/953) and 25.9% (37/143) of the SOF + RBV and G/P groups, respectively. In the SOF + RBV group, 12 (1.26%) patients discontinued treatment owing to A/Es, whereas no patients discontinued treatment because of A/Es in the G/P group. Conclusion: In both treatment groups, SVR was high when treatment was completed. However, there was a high dropout rate in the SOF + RBV group, and the dropout analysis showed that these were patients with liver cirrhosis (LC; 43/285, 15.1%), especially those with decompensated LC (12/32, 37.5%). Therefore, an early initiation of antiviral therapy is recommended for a successful outcome before liver function declines. Furthermore, patients with decompensated LC who are considered candidates for SOF + RBV treatment should be carefully monitored to ensure that their treatment is completed, especially those with low hemoglobin and high alanine transaminase.
데이터세트 생산시스템 기능요건 연구 KR 재산관리시스템 사례를 중심으로
류한조,백영미,임진희,Ryu, Hanjo,Baek, Youngmi,Yim, Jinhee 한국기록학회 2021 기록학연구 Vol.- No.70
업무를 위해서 설계된 다양한 시스템에서 생산되는 행정정보데이터 세트 기록은 건 단위로 관리하기 어렵기 때문에 별도로 데이터세트를 식별하고 평가하는 절차가 필요하다. 식별된 데이터세트기록은 평가를 거쳐 기록관리시스템으로 이관하거나 폐기 등의 처분이 일어난다. 이러한 과정에서 기록관리원칙을 지키기 위해서는 생산시스템 자체에 충분한 기록관리요소가 반영되어야 한다. 본 논문에서는 데이터세트를 정확하게 식별하고 안전하게 관리하기 위한 생산시스템의 기능요건을 도출하고 KR 재산관리시스템의 사례를 토대로 적용하였다. 이러한 생산시스템 기능요건의 연구가 더해져 데이터세트 생산시스템의 기능요건 표준의 도출까지 이어지길 기대해 본다. Administrative information dataset records produced by various systems designed for work are difficult to manage on a case-by-case basis, requiring separate procedures to identify and evaluate data-sets. Identified data set records are apprasal and transferred to the records management system or disposed of. In this process, sufficient records management elements must be reflected in the production system itself in order to adhere to the principles of record management. In this paper, the functional requirements of the production system to accurately identify and safely manage data-sets were derived and applied based on the case of the KR property management system. It is hoped that this research on functional requirements of production systems will be added to lead to the creation of standards for functional requirements of data set production systems.