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Sustainable Growth of Turkish Tourism Sector and Alternative Methods in Finance
Mehmet YAZICI,Ayş,e Yİ,Ğ,İ,T Ş,AKAR 한국문화관광학회 2011 문화관광연구 Vol.13 No.2
According to the World Tourism Organization-Tourism Highlights 2011 survey in 2010 World’s top destinations, Turkey has the seventh most tourists, with 27 million visitors and the tenth highest revenue from tourism, earning $20,8 billion. In first quarter of 2011 the negative effects of economic and political developments in Eastern Europe, North Africa and the Middle East caused early booking cancellations and destination changes in favor of Turkey. If we compare the first quarter of 2011 with the previous year, there was an increase of international tourists to Turkey of 17%, and an increase in tourism revenues of 28.5% in dollars. Turning this positive trend into a sustainable growth in tourism sector and achieving the goal of 63 million tourists and 86 billion dollars in year 2023 as projected by the Ministry of Culture and Tourism depends on improving alternative methods in sectoral finance and support of medium and long-term investments by the government. The subject of this study is to propose alternative methods for tourism finance in Turkey. The first part of this study discusses the current loan structure of tourism sector; the second part discusses existing tax and incentive schemes; the third part analyzes of the alternative finance methods which are used around in the world; and the last part discusses solution proposals for sustainable growth.
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The Process of Branding a City
Cemal Yü,kselen,Emel Gö,nenç,Gü,ler,R,Ayş,en Wolff 세계문화관광학회 2010 International Journal of Culture and tourism Resea Vol.3 No.1
In studies about the branding of destinations, one finds the need to involve all the local and international stakeholders in the process of SWOT analysis and prepare a unique action plan. The Brand Destination Project of the Ministry of Culture and Tourism in Turkey is interested in making various famous cities culturally attractive to tourists. They expect economic and social development as they carry their historical values into the future. Antioch, the ancient name of Antakya, is one of the destinations targeted for branding in this project. Antioch was once the third largest trade and tourism center in the Roman Empire. It was also one of the first places to become a center for Christianity, drawing many pilgrims. It was a melting pot for many ancient civilizations in Anatolia. The purpose of this paper is to brand Antioch as a place where people have been living in the spirit of tolerance and brotherhood for many centuries against the backdrop of different religions and ethnicities. Furthermore, this paper includes suggestions for branding processes, responsibilities of stakeholders, and conclusions which may be realized by SWOT analysis and other exploratory research.
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