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- 저자 : Armanu THOYIB (검색결과 2 건)
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Competitiveness of Tourism Destinations: An Extended Criteria of Resource-Based View
Andini RISFANDINI,Armanu THOYIB,Noermijati NOERMIJATI,Mugiono MUGIONO 한국유통과학회 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.5
This research aims to increase the tourism destination competitiveness for the city of Malang. This research uses the extended criteria of Resource-based View (RBV): VRIOLU (Valuable, Rare, Inimitable, Organization, Large Market, Unmet Need) to analyze tourism destination competitiveness for the city of Malang. A qualitative approach with a case study research design is adopted in this research. Data was collected using data triangulation, such as an in-depth interview with the informants, direct observation in the form of field notes, and picture documentation. The data was analyzed manually by the researchers using thematic analysis. In this research, VRIOLU, the extended criteria of RBV is proven that it can be used as a tool to analyze tourism destination competitiveness by giving the researchers a framework to get the answers from the informants to achieve the research aim. Suggestions to improve the tourism destination competitiveness for the city of Malang include: (1) Actively promoting the added value that can be given by the city of Malang to the visitors; (2) Forming a tourism board to manage the city of Malang as a tourism destination in a holistic manner; (3) Creating synergistic promotion between the stakeholders of tourism operator and governments.
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Ayman NAZZAL,Armanu THOYIB,Djumilah ZAIN,Ananda Sabil HUSSEIN 한국유통과학회 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.8
The purpose of the study is to investigate the effect of digital literacy, perceived usefulness, and perceived ease of use on Internet users’ online purchase intention in Palestine, as well to examine the moderating effect of Internet users’ socioeconomic characteristics – age and gender on the relationships between digital literacy and online purchase intention. An extended technology acceptance model (TAM) by including digital literacy was applied in this research. The study applied a quantitative method, where 400 respondents participated in a questionnaire. The collected data was tested against the research framework using the partial least squares (SEM-PLS) method. The findings indicate that digital literacy has a significant effect on perceived usefulness, perceived ease of use, and online purchase intention; there is a significant effect of perceived usefulness on online purchase intention, but not perceived ease of use. On the other hand, socioeconomic variables demonstrate that neither age nor gender moderates the relationship between digital literacy and online purchase intention; in short, age and gender do not condition the intention of the Internet user.
ScienceON
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